Al-Baik 4th local popular brand in Mideast

Updated 23 October 2012

Al-Baik 4th local popular brand in Mideast

Jeddah’s popular fast food chain Al-Baik came as fourth local popular brand in the Middle East version of the 2012 Global Brand Simplicity Index survey. US-based global strategic branding agency Siegel+Gale conducted the survey. In an overall listing of Middle Eastern brands it got 23rd place.
Al-Baik, established in 1974 with a single branch, has grown to 31 branches in Jeddah and Makkah, besides one each in Madinah and Yanbu.
According to the survey, only six local Middle Eastern brands remain in the list. The rest are all major international brands such as Google and Samsung.
Their presence indicates that the survey among Saudi Arabia-based consumers was not broad enough, as local brands are largely underestimated. Giants like supermarket chain Panda and national carrier Saudi Arabian Airlines were not mentioned in the list though their popularity is high in terms of business volume and customer satisfaction. BlackBerry’s position in the Saudi market is weakening due to the influx of Android smartphones and Spinneys is no match to Panda in Saudi Arabia or Carrefour in the UAE.
The top-25 brands in the Gulf Region are:
1. Google, 2. Samsung, 3. McDonald's, 4. Gulf News, 5. BlackBerry, 6. Yahoo, 7. Dell, 8. YouTube, 9. Spinneys, 10. Toshiba, 11. Sony, 12. Skype, 13. Etisalat, 14. Carrefour, 15. IKEA, 16. Dubai Metro, 17. Apple, 18. Sharaf DG, 19. MSN, 20. LG, 21. Home Center, 22. Pizza Hut, 23. Al-Baik, 24. Emirates and 25. KFC.


Arab coalition working to protect region’s security, says spokesman

Coalition spokesman Col. Turki Al-Maliki at a press briefing. (SPA file photo)
Updated 19 March 2019

Arab coalition working to protect region’s security, says spokesman

  • Houthis want to disturb peace, says coalition spokesman
  • Stockholm peace agreement under strain

RIYADH: The Arab coalition supporting the internationally recognized Yemeni government is committed to protecting regional and global security, a spokesman said Monday.

Coalition spokesman Col. Turki Al-Maliki was asked at a press briefing about Houthi militias threatening to target the capitals of Saudi Arabia and the UAE.

“This is their way to disturb peace,” Al-Maliki replied. “Previously the Houthis targeted Riyadh with a ballistic missile, violating all international laws by attacking a city that has more than 8 million civilians. We take all precautions to protect civilians and vital areas. The coalition works to protect regional and international security.”

Al-Maliki said Houthis had targeted Saudi border towns several times, the most recent incident taking place in Abha last Friday.

But the Saudi Royal Air Defense Force had shot down a drone that was targeting civilians, he added.

He said four Saudi nationals and an Indian expatriate were injured in the attack because of falling debris.

The drone wreckage showed the characteristics and specifications of Iranian manufacturing, he said, which proved Iran was continuing to smuggle arms to the militias.

He warned the Houthis to refrain from targeting civilians because the coalition, in line with international humanitarian law, had every right to counter such threats.

He said the coalition was making efforts to neutralize ballistic missiles and dismantle their capabilities, as the coalition’s joint command would not allow the militia to possess weapons that threatened civilian lives and peace.

Al-Maliki reiterated that the Houthis were targeting Yemeni civilians and continued to violate international laws. 

He also urged Yemenis to try their best to prevent children from being captured by Houthis, who were using them as human shields and child soldiers.

His comments came as the UN tried to salvage a peace deal that was seen as crucial for ending the country’s four-year war.

The Stockholm Agreement was signed by the Yemeni government and Houthi representatives last December.

The main points of the agreement were a prisoner exchange, steps toward a cease-fire in the city of Taiz, and a cease-fire agreement in the city of Hodeidah and its port, as well as ports in Salif and Ras Issa.

Militants triggered the conflict when they seized the capital Sanaa in 2014 and attempted to occupy large parts of the country. An Arab coalition intervened in support of the internationally recognized government in March 2015.

The World Health Organization estimates that nearly 10,000 people have been killed in Yemen since 2015.

Earlier this month US Secretary of State Mike Pompeo said that President Donald Trump’s administration opposed curbs on American assistance to the Saudi-led coalition in Yemen.

“The way to alleviate the Yemeni people’s suffering isn’t to prolong the conflict by handicapping our partners in the fight, but by giving the Saudi-led coalition the support needed to defeat the Iranian-backed rebels and ensure a just peace,” Pompeo said at a news conference in Washington.