Published — Thursday 21 February 2013
Last update 21 February 2013 3:15 am
AL JOMAIH AUTOMOTIVE COMPANY (AAC), described as the largest GM dealer in the Middle East and one of the largest in the world, launched the all-new 2013 Cadillac ATS in Saudi Arabia, making its mark in the world’s best compact luxury cars.
The 2013 Cadillac ATS is equipped with CUE (Cadillac User Experience) — a top level infotainment unit that combines an 8.0-inch, haptic-feedback touchscreen with a voice-command system that is said to be adept in its comprehension of words and syntax. There is also a reconfigurable 5.7-inch display in the main instrument cluster and optional full-color head-up display.
Waleed Aljomaih, COO of Aljomaih, said the superb performance of the 2013 Cadillac ATS in the grueling tests conducted in Germany’s famed Nürburgring course, along with additional roads, race tracks and laboratories around the globe, attests to the superiority of the car in its class, and naming it as North American Car of the Year is not a surprise at all for the 2013 Cadillac ATS truly deserves it. ATS is the result of incredible commitment and focus. That’s the only method for creating a great performing luxury car.”
He added: “The 2013 ATS is without a doubt Cadillac’s best entry into the very competitive luxury performance car segment.”
Built to compete directly against the Audi A4, the BMW 3-series and Mercedes C-class, the 2013 Cadillac ATS reflects a new expression of Cadillac’s art & science execution philosophy, centered on a foundation of driving dynamics and mass efficiency. It is the most agile and lightweight Cadillac, with one of the lowest curb weights in the segment — less than 3,400 pounds (1,542 kg). All-wheel drive is available.
David Matta, Premium Brands Director at Al Jomaih, validating the superiority of 2013 ATS against competitor brands, said: “Cadillac truly has a car that doesn’t give an inch to any of its rivals.”
With the resulting driving comfort coupled with luxury the 2013 ATS offers, “it’s fair to say that measured by ‘light, nimble, fun’ and balance and inherent goodness, the ATS dominates other brands in its category,” Matta added, suggesting a good response from Saudi well-meaning customers who have the propensity for superior cars.
“In an era when so many car shoppers are rethinking what size car they need, the newest member of the Cadillac lineup is definitely a head turner,” he noted.
The 2.5L is rated at 202 horsepower (151 kW) and 191 lb.-ft. or torque (259 Nm), and the all-new 2.0L turbocharged four-cylinder is rated at 272 horsepower (203 kW) and 260 lb.-ft. of torque (353 Nm). The award-winning 3.6L V-6 is rated at 321 horsepower (239 kW) and 275 lb.-ft. of torque (373 Nm).
Meanwhile on Feb. 19, Aljomaih Automotive Company (AAC), the exclusive dealer for the luxury brand “Cadillac” in Saudi Arabia, gets international quality standards certificate ISO 9001:2008, for the second year in a row after Riyadh certificate. This international certification comes as a result for applying all international quality standards and thus passing all certification requirements which the company's headquarters in the Eastern province underwent last month.
International Standards Organization (ISO) quality tests are important factor for the development of work in big companies as well as to improve its performance in order to get such international certification. Last week, the company has undergone a comprehensive evaluation process in order to improve the performance of its quality management system to cope with the standards and criteria required in all divisions of the company to ensure its compliance with the requirements of ISO 9001:2008 certification.