Published — Thursday 29 November 2012
Last update 29 November 2012 12:00 am
Al Nabooda Automobiles, the official dealer for Audi in Dubai and the Northern Emirates, celebrates the inauguration of the Audi terminal Dubai. With 57 Audi vehicles on display, it is described as the largest Audi showroom in terms of new cars on display in the world. Set to open its doors to customers on Dec. 3, the new facility spans more than 15,000 sqm across six levels.
Khalifa Juma Al Nabooda, chairman of Al Nabooda Automobiles, Luca de Meo,
member of the board for sales and marketing of AUDI AG, and CEO of Al Nabooda Automobiles K. Rajaram started the celebrations by pressing the symbolic Audi ignition button. In his speech, Rajaram reflected on the road ahead. “In terms of sales, the UAE is the most important market for Audi in the Middle East. The Audi terminal represents an AED 118 million investment by Al Nabooda Automobiles into the future of the Audi brand and delighting our customers in Dubai and the Northern Emirates,” he said.
In a visual spectacle dignitaries and customers watched the story of Al Nabooda
Automobiles, its growth in Dubai over the last four decades and its partnership with Audi. Specially flown in for the event were the Audi R18 e-tron quattro #1 race car — the first hybrid vehicle to win the 24 hours of Le Mans — the Audi R8 e-tron concept car and the 1936 Auto Union Type C classic car. As a special preview Audi also exhibited the new R8 V10 plus, which will be launched in the region at the end of 2013, as well as the Audi RS 4 Avant and the Q5 PI, which will arrive in the first and second quarter of 2013 respectively. A further highlight of the evening was the appearance of global superstar Jennifer Lopez.
The Audi terminal showroom is the first multi-floor car showroom in Dubai using an extensive array of lifts to move display vehicles to the second and third floors. Audi customers will enjoy valet parking service, an escalator and a panoramic lift, as well as state-of-the-art multimedia technology, including a power wall dedicated to almost life-size virtual vehicle customization.
A total of 1.2 million man hours and a 320 strong team working double-shift allowed the completion of the build three months ahead of time. The project sets the benchmark for the expansion of Al Nabooda Automobiles as a whole. The Audi terminal Dubai is the first phase of an AED 900 million investment program that includes the opening of new Audi facilities in Fujairah and Sharjah in 2013. A new state-of-the-art Audi Service Center for Dubai with 60 work bays is planned to open within the next two years.