Published — Wednesday 30 May 2012
Last update 30 May 2012 10:49 pm
A state-of-the art iCafe has been opened in the heart of Riyadh.
The Areej Art Cafe is the latest offering from the Areej brand.
A ground-breaking concept, it’s been meticulously designed for those who appreciate the finer things in life.
The café, located at the Centuria Mall located in the elite area in the Olaya district, was formally opened by its Chief Executive Officer Princess Areej Turki Nasser Al-Saud.
The cafe boasts unique and ever-changing crockery, cutlery, interior elements, installation art showcasing Areej’s latest collections, candles and home ware from inspirational designers around the world in addition to offering fine food and refreshments.
Speaking to Arab News following the opening, Princess Areej said: “This is Areej’s way of sharing what brings joy with others.”
The princess said the guests can see the cafe’s new fashion collection on display, while experiencing the unique taste of its delightful snacks.
Princess Areej said she opened the cafe, just to share her experience and to provide a good platform for people to know the latest designs in men’s and women’s wears, artifacts and paintings.
“In the cafe, we have made a cosy and pleasant environment for families to spend their evenings with their children not only to enjoy their food and beverages but also to taste the art of culture and fashions that are in vogue,” the princess said.
She plans to conduct iClasses for kids and adults in art, graphic designs, knitting and other areas where there is a demand to keep the cafe lively during its working hours.
Following Ramadan, she intends to bring Saudi artists to display their exclusive paintings in the cafe. This would encourage their aesthetic interests of the local artists and it would also help identify the local artistic talents, she said.
“Visiting this cafe which is not of a conventional set up, would give the guests an inspirational atmosphere to enjoy every moment inside the joint,” she said.