Published — Thursday 24 January 2013
Last update 23 January 2013 10:54 pm
Following an impressive performance throughout 2012, Mohamed Yousuf Naghi Motors (MYNM) has concluded 2012 with a 17 percent growth in sales of BMW and MINI vehicles over 2011. The BMW Group importer in Saudi Arabia sold 3,597 cars in 2012, one of the most successful years in the company’s history.
MYNM retained its position as one of the top three performing Middle East markets, coming second in the region in terms of volume behind the UAE. These results further confirm the importance of Saudi Arabia for BMW Group Middle East and the continued demand for BMW and MINI vehicles in the Kingdom.
Stavros Paraskevaides, MD, MYNM (BMW Group), said: "The annual sales results are testament to our team's commitment and hard work throughout 2012. We introduced six new models in addition to opening new facilities, thus setting the pace for a record-breaking 2013. Our customers in Saudi Arabia have become accustomed to the premium ownership experience that we offer, and it is our promise to continue to maintain these high standards."
Flagship BMW 7 Series was the company’s best-selling car, with 1,492 vehicles sold and 2 percent sales over 2011. Offering new levels of luxury, comfort and power, the new and refined 7 Series went on sale in Saudi Arabia in September and has been a strong driving force behind the company’s 2012 sales achievements. "The BMW 7 Series is consistently among our best-selling here in Saudi Arabia. It is the epitome of luxury, elegance and innovation, all of which are qualities appreciated and desired by discerning Saudi customers," Paraskevaides added.
Other top performing BMW models included the BMW 5 Series and BMW X6 Sports Activity Vehicle, both of which recorded an impressive growth over 2011 (48 percent and 9 percent respectively).
MINI, the world's fastest growing small premium car brand, recorded another year of exceptional sales with a 33 percent increase over 2011. This is one of the most successful years in the brand’s history in terms of Saudi sales and an impressive feat when operating in a market that predominantly favours large, luxury cars.
Sales were led by the Countryman, the first MINI with four doors and four-wheel-drive capabilities. The newly launched MINI Coupe and MINI Roadster were also strong contributing factor to the brand's 2012 success in the Kingdom.
BMW Premium Selection also had its share of growth in 2012 with a 6 percent increase. BMW Premium Selection is the company’s pre-owned car program that offers customers the same peace-of-mind motoring as if they were purchasing a new BMW.