Rouba Dayani’s Matryoshka inspired line

Every now and then you find a designer whose method of defining fashion and creating a trend is different from the regular flow of other fashion designers.

Bizat Al-Reeh: Another successful year

It was curtains for the famous Ramadan festival Bizat Al-Reeh or the ‘Magic Carpet’ festival held in Jeddah every holy month.

Homa Qamar: For the princess of style

Fashion designer Homa Qamar is not just a designer, she is an artist, a dreamer and an achiever.

Azhar Balool for trendy, feminine abayas

Saudi designer Azhar Moustafa Balool was born and raised in Madinah until she got married and moved to Jeddah.

Min Huna — concept of guilt-free shopping

Min Huna is Arabic for ‘from here’ and it is also a Saudi-based project that was created to design and manufacture a collection of bags every year for a different charity of the founders’ choice.

Events & Exhibitions

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