Red Sea Mall wins recognition as center of excellence and innovation

Updated 27 February 2015
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Red Sea Mall wins recognition as center of excellence and innovation

Red Sea Mall, described as Jeddah’s biggest shopping center and family entertainment district, recently received several awards, including the Best Shopping Mall of the Year 2015 and Best use of Social Media in Marketing, at the Asia Retail Congress (ARC) 2015 Retail Excellence Awards, underscoring the mall’s position as a leading regional retail center of excellence and innovation. It also won the Strategic Website for a Shopping Mall accolade at the 2015 Pan-Arab awards in Dubai.
Red Sea Mall Marketing Manager Bandar Abdul Majeed accepted the awards on behalf of the mall’s management at the ceremony, which was held on Feb. 14. “Red Sea Mall is very pleased to be recognized on such a global scale. The awards are testament to the hard work of Red Sea Mall’s management team.”
The award follows a very successful year for Red Sea Mall that witnessed many prestigious accolades for the shopping and entertainment district. These included awards for new media, social media, and marketing by the RLI and RECON, as well as awards from the PAN ARAB Web Awards event, and the MECSC and ICSC.
The important role Red Sea Mall plays in the economic and social development of Saudi Arabia was also acknowledged by the CMO, with the mall winning named the Most Admired Shopping Mall of the Year for best corporate social responsibility practices in 2014.
Red Sea Mall CEO Mohammad Alawi said: “The mall’s international success is the result of our continuing dedication to enhance the customer experience and support the communities in which we operate. Red Sea Mall is part of the community, and we will continue to implement initiatives that bring us closer to our customer and add value to our society.”


Alef Education launches first project in US

From right, Geoffrey Alphonso, CEO of Alef Education; Geoffrey Canada, president of the Harlem Children’s Zone and chairman of NexGen Education; and Hanut Singh, CEO of NexGen Education and CEO of QBS Learning.
Updated 17 October 2018
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Alef Education launches first project in US

Alef Education, a UAE-based education technology company, has announced the launch of its Alef education system in the US.

The system will be used at Harlem Children’s Zone (HCZ) schools in New York city, starting Oct. 15.

The Alef education system brings together a blend of the latest technology and pedagogical approaches geared toward learners of today. A key component of the system is the “Alef Platform,” which has three main pillars: 

•A fun and easy-to-use digital learning environment 

•High-quality digital content developed to engage and stimulate learning with a blend of videos, interactivities and games. 

•Real time data provided within each lesson to truly enable educators to support personalized learning and identify student strengths and weaknesses. 

The partnership between Alef Education and the Harlem Children’s Zone schools started in 2017 when leaders of those organizations met. The meeting included a review of best practices in pedagogy, instructional design, the use of technology, and the best ways to identify difficult concepts and detect struggling students early using data. 

Alef Education identified NexGen, an education technology startup based in New York City, as its US-based partner to carry forward the implementation of the program at the Harlem Children’s Zone schools and other school systems across the US. 

Geoffrey Alphonso, chief executive of Alef Education, said: “As a leading education technology company, we want to play a significant role in the creation of the next generation of innovative individuals around the world, and continue to provide the latest innovations in artificial intelligence-based and technology-driven education solutions within a holistic education system.” 

He added: “The implementation of our innovative education system in the Harlem Children’s Zone schools in New York city speaks of a quantum leap in our long-term mission to leverage technology to provide students with the personalized education they need to succeed, while also empowering teachers with real-time, actionable data.” 

Geoffrey Canada, president of the Harlem Children’s Zone schools in New York and chairman of NexGen Education, named one of the world’s most influential people by Time magazine and as one of the 50 greatest leaders by Fortune magazine, said: “We are pleased to welcome Alef Education’s innovative education system into our schools in New York as of October 2018. Education systems across the world are witnessing unprecedented transformations and a transition to a more dynamic education based on new technologies. In this context, we have decided to adopt this program to further enrich the resources available to our students to ensure they have access to the best the digital education industry has to offer.”