LG Electronics focuses on energy-efficient home appliances

Updated 09 March 2015
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LG Electronics focuses on energy-efficient home appliances

LG Electronics (Saudi Arabia), a world leader in home appliances, is the first electronics company operating in the Saudi market to comply with SASO regulations, by providing less energy consumption products, and ultimately saving Earth for future generations.
SASO regulations have been set up with the aim of guaranteeing that all electronic appliances available in the Saudi market — especially those imported — are designed to save energy & protect the environment for future generations.
With advanced eco-friendly technologies such as direct drive motor technology with Inverter control and linear compressor technology, LG was able to introduce a series of new electronic home appliances (washing machines and refrigerators) that fully comply with SASO continuously-upgraded regulations.
LG has started manufacturing energy-efficient and environment-friendly home appliances long time ago. The Inverter Linear Compressor was first introduced by LG back in 2001.
LG refrigerators featuring Inverter Linear Compressor technology, proved to be approximately 32 percent more energy efficient than those equipped with conventional reciprocating compressors, in addition to being up to 25 percent quieter compared to another Refrigerators powered by a reciprocating compressor.
Additionally, LG Direct DriveWashing Machines are high-efficiency machines that cut energy costs and water consumption, compared to conventional washing machines.
Unlike conventional washing machines, LG patented Direct Drive technology attaches the motor directly to the drive to reduce vibration, noise, and energy usage.
Commenting on LG stand with regards to SASO, Deuk Soo Ahn President of LG Saudi Arabia, said: "We at LG Electronics are conscience of our duties and responsibilities vis-a-vis energy consumption and environment protection, in addition to being respectful of the relevant local regulations. Our smart appliances offer consumers impressive energy and time savings along with greater health benefits."


Land Rover, Terry Grant smash world record

Stunt driver Terry Grant flipped the Range Rover Sport SVR up on to two wheels with the use of a ramp, before hitting speeds of up 60mph on Goodwood’s famous hillclimb.
Updated 19 July 2018
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Land Rover, Terry Grant smash world record

Land Rover and international stunt driver Terry Grant smashed a world record at this week’s Goodwood Festival of Speed, with a two-wheel speed run in the new Range Rover Sport SVR. Grant’s 2:24.5 run up the famous hillclimb broke Grant’s old record for a mile traveled in a car on two wheels, set in 2011, by more than 30 seconds.
Grant flipped the Range Rover Sport SVR up on to two wheels with the use of a ramp, before hitting speeds of up 60mph on Goodwood’s famous hillclimb as he set the new Guinness World Record time.
Grant snatched the record in a dramatic last gasp attempt on Sunday afternoon, having attempted four runs earlier in the weekend, none of which Grant managed to complete.
The Range Rover Sport SVR is a 575hp performance SUV, capable of 0-60mph in 4.3 seconds and a top speed of 174mph — with four wheels on the road, at least. The Range Rover Sport only required one modification for the world record run, a tweak to its differential to allow the car to deliver more power to the two wheels on the ground — both of which were pumped up to 90PSI.
Grant is a multiple world-record holder, with 25 Guinness World Records already to his name, and with this latest record, Grant has bested a 2:55 run that he himself set at Goodwood in 2011.
Stunt driver Grant said: “It really shouldn’t be underestimated how difficult a two-wheeled speed run like this is; you are always fighting to keep the car balanced right on the edge, as it tries to tip either one way or the other. You need to be conscious of everything, from the camber of the road to the strength of the wind. Thankfully, conditions were excellent and the Range Rover Sport SVR was the perfect precision tool for the job.”
The world record was not the only amazing Land Rover moment of the Festival of Speed, as 70 historic and important Land Rovers took to the hill in what was the largest batch of cars to ever tackle the famous route in one go. From 1948 to 2018, the parade of cars celebrated 70 years of one of Britain’s most iconic automotive brands.