LG Electronics focuses on energy-efficient home appliances

Updated 09 March 2015
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LG Electronics focuses on energy-efficient home appliances

LG Electronics (Saudi Arabia), a world leader in home appliances, is the first electronics company operating in the Saudi market to comply with SASO regulations, by providing less energy consumption products, and ultimately saving Earth for future generations.
SASO regulations have been set up with the aim of guaranteeing that all electronic appliances available in the Saudi market — especially those imported — are designed to save energy & protect the environment for future generations.
With advanced eco-friendly technologies such as direct drive motor technology with Inverter control and linear compressor technology, LG was able to introduce a series of new electronic home appliances (washing machines and refrigerators) that fully comply with SASO continuously-upgraded regulations.
LG has started manufacturing energy-efficient and environment-friendly home appliances long time ago. The Inverter Linear Compressor was first introduced by LG back in 2001.
LG refrigerators featuring Inverter Linear Compressor technology, proved to be approximately 32 percent more energy efficient than those equipped with conventional reciprocating compressors, in addition to being up to 25 percent quieter compared to another Refrigerators powered by a reciprocating compressor.
Additionally, LG Direct DriveWashing Machines are high-efficiency machines that cut energy costs and water consumption, compared to conventional washing machines.
Unlike conventional washing machines, LG patented Direct Drive technology attaches the motor directly to the drive to reduce vibration, noise, and energy usage.
Commenting on LG stand with regards to SASO, Deuk Soo Ahn President of LG Saudi Arabia, said: "We at LG Electronics are conscience of our duties and responsibilities vis-a-vis energy consumption and environment protection, in addition to being respectful of the relevant local regulations. Our smart appliances offer consumers impressive energy and time savings along with greater health benefits."


Starbucks hosts 2nd ‘Over Coffee’ session

Updated 20 August 2018
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Starbucks hosts 2nd ‘Over Coffee’ session

Starbucks Saudi Arabia hosted the second session of its “Over Coffee” event in Riyadh on Aug. 7 and in Jeddah on Aug. 8 to discuss the progress in its Saudization campaign, which seeks to localize 35 percent of the company’s workforce by 2020. The event is designed to promote engagement and hold useful discussion to encourage Saudi youth to consider working for the service sector as a career option and contribute to the achievement of Saudi Vision 2030. During the sessions, a number of Saudi Starbucks partners discussed their work experiences in the company.
“Over Coffee” is part of Starbucks’s Saudization and social impact agenda, which seeks to address key workforce challenges, reshape public perceptions of youth taking on jobs in the retail and service sector, explain the role of Starbucks employees, and prepare young Saudis for the economy sector and the jobs of the future.
Starbucks stressed at the sessions that it is committed to employing 400 Saudi nationals from both sexes in the upcoming period as part of its support for the Saudization program in line with Vision 2030 and the National Transformation Program.
Rana Shaheen, regional communications and CSR manager, Starbucks Middle East, said: “Since its launch in 2017, Starbucks’ Saudization campaign has managed to increase the percentage of Saudi partners in the company from nine percent to 23 percent. By 2020, we aim to localize 35 percent of the workforce and accelerate training of Saudi partners at all levels.”
As part of its support for Vision 2030, the company discussed its partnership with Education for Employment, the leading youth employment organization in the region, noting that under this partnership two workforce entry programs called “Pathway to a Job” and “Opportunity Café” were designed to enlighten and develop Saudi youths and help them fast-track their careers into the service sector.