KFC opens 700th branch with celebration

Updated 28 April 2015
0

KFC opens 700th branch with celebration

KFC MENA is now celebrating the opening of its 700th branch, the latest since the introduction of the brand to the region in Kuwait in 1973.
The franchisee of KFC is marking the celebration by rewarding its loyal customers with meals at "wow" prices.
KFC has reached a total of 700 outlets — each one representing an important stage in attracting more loyal customers to the brand — showcasing the brand’s achievements.
The gradual spread of the KFC brand over 40 years, with its stores spread throughout 104 cities in 12 markets, indicates the success of its various menu items that have captured wide segments of consumers, with the company committed to meeting the requirements of adults and youths across the region.
The distinction of KFC brand is the ‘so good’ taste of chicken that is derived from KFC’s secret recipe made of 11 herbs and spices, the flavor becoming a firm favorite for millions of fans in this part of the world.
KFC says each meal is delivered with greatest care following the highest standards for the different stages and processes of preparation, from choosing the best suppliers through to final delivery to the customer.
Throughout its 40 years of success, KFC MENA has reached several major milestones and a significant number of achievements. These include the KFC marketing team winning a number of international marketing awards, among them the Internationalist Award for Innovation in Media in New York in 2014 for the second time in a row and a win at the Effie Awards in 2013, and two wins at the Dubai Lynx Award in 2014, the region’s advertising awards program.
The chicken restaurant chain has a well-established program of hiring staff with speech and hearing impairment.


Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 11 December 2018
0

Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.