LG focuses on global premium TV market with OLED TV

Updated 07 September 2015
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LG focuses on global premium TV market with OLED TV

LG Electronics introduces its latest OLED 4K TVs at IFA 2015.
Aimed to sell more than one LG OLED TV per minute, Brian Kwon, EVP and CEO of LG’s Home Entertainment Company, cited four overarching marketing directions designed to solidify LG’s leadership role in the home entertainment market.
It strategizes to lead the global OLED TV market with an expanded OLED TV lineup by conducting enhanced marketing campaigns to expand OLED TV’s market penetration, strengthening its dominant position in the smart TV platform business, and enhancing profitability in the audio-video product segment.
With the “world’s first high dynamic range (HDR)-enabled 4K OLED TV,” LG will incorporate HDR technology in more of its OLED TV lineup.
The company will invest in a variety of marketing campaigns to increase international sales of its OLED TVs with product introduction tours and OLED displays at major airports in the world. LG is confident that strong reviews of LG OLED TVs from product testing organizations and media outlets will drive more interest in consumers. One US publication recently named LG’s OLED TV as this year’s best TV and LG’s model 65EG9600 was recognized as the King of TV by electronics distributor Value Electronics.
LG will continue to expand its webOS platform with more smart TV content from partners such as Netflix and YouTube, movies from local content suppliers and a range of new applications. The company will kick off an HDR content streaming service for webOS 2.0-enabled smart TV users in partnership with Amazon and roll out its value pack upgrade for webOS 1.0 user, which includes free features available in webOS 2.0.
Deuk Soo Ahn, president of LG Electronics Saudi Arabia, said: “It is a good opportunity to showcase the OLED sophisticated technology at the largest consumer electronics events. This technology is perfectly suited for leading the new TV generations.”


Saudi students to visit Huawei HQ in China

Huawei recently held a special ceremony for students participating in the program at the CITC headquarters in Riyadh. (Photo/Supplied)
Updated 17 November 2018
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Saudi students to visit Huawei HQ in China

The Communications and Information Technology Commission (CITC) is collaborating with Huawei, a global provider of information and communications technology (ICT) infrastructure and smart devices, to launch Huawei’s fourth edition of the “Seeds for the Future” program. 

This year the Seeds for the Future program is expected to attract numerous projects from a wide range of universities in Riyadh, each with the potential to be selected for incubation. The initiative aims to develop ICT talent among Saudi students who will become tomorrow’s leaders. They will also receive focused mentoring from top Huawei executives and a chance to travel to Huawei’s global headquarters in Shenzhen, China, to gain exposure to the ICT solutions provider.

The company recently held a special ceremony for students participating in the program at the CITC headquarters in the Saudi capital. The event was attended on behalf of the CITC governor by Ahmed Al-Jarboo, vice president of corporate communications; Zhou Xinglong, counselor at the Chinese Embassy in Saudi Arabia; and Dennis Zhang, CEO of Huawei Tech Investment Saudi Arabia Ltd. 

CITC has been collaborating with Huawei since 2015 on Seeds for the Future. A total of 51 students have directly benefited as a result of the program, including through their visit to Huawei HQ in Shenzhen.

Al-Jarboo thanked Huawei for its efforts in “serving the community and its keenness on upgrading the Kingdom’s ICT sector.” He also urged students to benefit from the experience in expanding their knowledge.

Xinglong said: “This is another example of the close relationship we have with Saudi Arabia. I am proud of Huawei’s commitment to social responsibility and the important role played by this prestigious company in the development of Saudi youth.”

CEO Zhang said: “We are pleased to announce that we will continue to partner with the CITC for the Seeds for the Future in 2018. Saudi Arabia has a huge segment of young people and we are proud to announce our solidarity to empower these young people and give them the opportunity to sharpen their skills and help them become the leaders of tomorrow in the field of information and communication technology.”

He added: “Huawei is seeking to collaborate with government partners to develop an ecosystem for the ICT sector, and the key to this is to guide and support outstanding young talents in the field of ICT not only in Saudi Arabia, but to provide them with access to institutions to develop technologies that will help the Kingdom achieve its goals in its Vision 2030.”