LG focuses on global premium TV market with OLED TV

Updated 07 September 2015
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LG focuses on global premium TV market with OLED TV

LG Electronics introduces its latest OLED 4K TVs at IFA 2015.
Aimed to sell more than one LG OLED TV per minute, Brian Kwon, EVP and CEO of LG’s Home Entertainment Company, cited four overarching marketing directions designed to solidify LG’s leadership role in the home entertainment market.
It strategizes to lead the global OLED TV market with an expanded OLED TV lineup by conducting enhanced marketing campaigns to expand OLED TV’s market penetration, strengthening its dominant position in the smart TV platform business, and enhancing profitability in the audio-video product segment.
With the “world’s first high dynamic range (HDR)-enabled 4K OLED TV,” LG will incorporate HDR technology in more of its OLED TV lineup.
The company will invest in a variety of marketing campaigns to increase international sales of its OLED TVs with product introduction tours and OLED displays at major airports in the world. LG is confident that strong reviews of LG OLED TVs from product testing organizations and media outlets will drive more interest in consumers. One US publication recently named LG’s OLED TV as this year’s best TV and LG’s model 65EG9600 was recognized as the King of TV by electronics distributor Value Electronics.
LG will continue to expand its webOS platform with more smart TV content from partners such as Netflix and YouTube, movies from local content suppliers and a range of new applications. The company will kick off an HDR content streaming service for webOS 2.0-enabled smart TV users in partnership with Amazon and roll out its value pack upgrade for webOS 1.0 user, which includes free features available in webOS 2.0.
Deuk Soo Ahn, president of LG Electronics Saudi Arabia, said: “It is a good opportunity to showcase the OLED sophisticated technology at the largest consumer electronics events. This technology is perfectly suited for leading the new TV generations.”


Regional authorities offer free training at HVACR Expo

Updated 21 January 2019
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Regional authorities offer free training at HVACR Expo

The region’s largest dedicated HVACR (heating, ventilation, air conditioning and refrigeration) business event will host specialists from Saudi Standards, Metrology and Quality Organization (SASO), GCC Standardization Organization (GSO) and Saudi Council of Engineers (SCE) among other credible entities.
Set to shed light on the latest efficiency guidelines in the HVACR industry, these authorities will feature a free and certified training agenda at the HVACR Expo Saudi from Jan. 28-30 at the Riyadh International Convention and Exhibition Center (RICEC).
Zayed Mohsen Albagami, deputy director of energy efficiency, SASO, said: “It is important for SASO and for the Kingdom as a whole to support and enhance Saudi Vision 2030 at this time.”
He added: “The role of SASO toward this goal is to help the manufacturer himself adopt a sustainable approach. We implement this through a variety of initiatives, whether it be the issuance of new standards on energy efficiency, raising awareness in the media or finally by holding workshops — as we will do at HVACR Expo Saudi 2019.”
In line with the 2030 initiative, the Saudi government has enacted SASO regulations 2663 and 2874, which improve the efficiency level of all air conditioning equipment. They have also introduced a district cooling framework for new developments exceeding 15,000 tons.
Basem Salameh, conformity specialist at GSO, said: “The GCC Standardization Organization (GSO) aims to harmonize standardization activities among the GCC member states to facilitate both international and intra-trade, and to remove technical barriers for economic operators.”
Along with presentations by SASO, GSO and SCE, the workshop agenda at HVACR Expo Saudi 2019 will include training sessions from industry leaders Carrier, Samsung Electronics, Midea RAC, Al-Salem Johnson Controls, and Shaker Group (LG) to name but a few.
Abdul Rouf Pandith, senior mechanical engineer at KEO International Consultants and speaker at the event, said: “By inviting and bringing together government stakeholders, policy and decision-makers, and leaders from the utility sector across the country, HVACR Expo Saudi can mark a new era in the cooling sector.”
Roni El-Haddad, event director of HVACR Expo 2019, said: “We are extremely honored to welcome SASO, GSO and SCE on board at HVACR Expo Saudi 2019. While the Kingdom is coming together to fulfill the objectives laid out by Saudi Vision 2030, the time is now to bring these authorities on-board and to work with them to ensure that HVACR professionals can achieve the highest standards within their field.”
HVACR Expo Saudi will also bring together more than 85 of the industry’s heavyweights to showcase innovative industry solutions and products at the event. Countries represented will include Turkey, China, the US, France, Italy, the UAE, Singapore, Egypt, Saudi Arabia and more.