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LG focuses on global premium TV market with OLED TV

LG Electronics introduces its latest OLED 4K TVs at IFA 2015.
Aimed to sell more than one LG OLED TV per minute, Brian Kwon, EVP and CEO of LG’s Home Entertainment Company, cited four overarching marketing directions designed to solidify LG’s leadership role in the home entertainment market.
It strategizes to lead the global OLED TV market with an expanded OLED TV lineup by conducting enhanced marketing campaigns to expand OLED TV’s market penetration, strengthening its dominant position in the smart TV platform business, and enhancing profitability in the audio-video product segment.
With the “world’s first high dynamic range (HDR)-enabled 4K OLED TV,” LG will incorporate HDR technology in more of its OLED TV lineup.
The company will invest in a variety of marketing campaigns to increase international sales of its OLED TVs with product introduction tours and OLED displays at major airports in the world. LG is confident that strong reviews of LG OLED TVs from product testing organizations and media outlets will drive more interest in consumers. One US publication recently named LG’s OLED TV as this year’s best TV and LG’s model 65EG9600 was recognized as the King of TV by electronics distributor Value Electronics.
LG will continue to expand its webOS platform with more smart TV content from partners such as Netflix and YouTube, movies from local content suppliers and a range of new applications. The company will kick off an HDR content streaming service for webOS 2.0-enabled smart TV users in partnership with Amazon and roll out its value pack upgrade for webOS 1.0 user, which includes free features available in webOS 2.0.
Deuk Soo Ahn, president of LG Electronics Saudi Arabia, said: “It is a good opportunity to showcase the OLED sophisticated technology at the largest consumer electronics events. This technology is perfectly suited for leading the new TV generations.”

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