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KFC introduces Double Down sandwich in MENA

KFC, claimed as the world-famous name in chicken, has introduced its new Double Down sandwich across the MENA region, following its international launch.
The Double Down is described as a true legend, which was invented to suit guy logic. KFC designed the sandwich after taking into account its male customers’ needs and expectations.
As a result, the new product comes with two large pieces of whole-muscle chicken fillet with KFC’s secret recipe or spicy zinger recipe, cheese, turkey and a sauce.
“In order to reflect its bold and manly nature that can challenge any other sandwich, no bread or salad has been added to the Double Down,” the company stated.
During the development process, KFC aimed to highlight the product as the “manliest sandwich to suit guy logic, and to become the MENA region’s meal of choice among young adult males who continually seek contemporary, easy-to-handle products that fit into their busy, fast-paced lifestyles.”
KFC says its Double Down sandwich is a true global phenomenon. The sandwich achieved "unprecedented success" when it was introduced to other global markets, including Australia, Canada and the US.

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