KFC introduces Double Down sandwich in MENA

Updated 24 April 2016

KFC introduces Double Down sandwich in MENA

KFC, claimed as the world-famous name in chicken, has introduced its new Double Down sandwich across the MENA region, following its international launch.
The Double Down is described as a true legend, which was invented to suit guy logic. KFC designed the sandwich after taking into account its male customers’ needs and expectations.
As a result, the new product comes with two large pieces of whole-muscle chicken fillet with KFC’s secret recipe or spicy zinger recipe, cheese, turkey and a sauce.
“In order to reflect its bold and manly nature that can challenge any other sandwich, no bread or salad has been added to the Double Down,” the company stated.
During the development process, KFC aimed to highlight the product as the “manliest sandwich to suit guy logic, and to become the MENA region’s meal of choice among young adult males who continually seek contemporary, easy-to-handle products that fit into their busy, fast-paced lifestyles.”
KFC says its Double Down sandwich is a true global phenomenon. The sandwich achieved "unprecedented success" when it was introduced to other global markets, including Australia, Canada and the US.

Ford trains 1,600 motorists in Mideast, Africa in 2018

Updated 20 min 56 sec ago

Ford trains 1,600 motorists in Mideast, Africa in 2018

Ford Driving Skills for Life (DSFL) has wrapped up a successful 2018 having added programs in two new markets — Morocco and Madagascar — as well as having launched a women-only program in Saudi Arabia. The training program reached more than 1,600 inexperienced motorists in 10 cities around the Middle East and Africa.

Providing free training and instilling safe driving practices, the DSFL program offered an opportunity to gain experience in the four main primary driving skills: Hazard recognition, vehicle handling, speed management, and space management.

This year, Ford DSFL was run in the UAE (Dubai), Kenya (Nairobi), Uganda (Gulu Town), and four cities in South Africa (Cape Town, Port Elizabeth, Rustenburg, and Pretoria), while Casablanca welcomed Morocco’s first-ever DSFL for three days of training in October. 

Antananarivo in Madagascar also joined the DSFL family when it played host to 50 members of the media, and a train-the-trainer for distributor staff, in September, becoming the eighth market in sub-Saharan Africa alone to benefit from the introduction of Ford’s program.

In addition, on its return to Jeddah, Ford hosted the global debut of its DSFL for Her, a new customized version of Ford’s award-winning safe-driving initiative, helping to build confidence behind the wheel as participants in the Kingdom prepared to be among the first-ever women to be issued a driving license in the country.

The DSFL for Her course followed the landmark decision last year, as decreed by King Salman to lift the ban on females driving in Saudi Arabia.

“Safety continues to be a key priority for Ford, and providing campaigns such as DSFL can only help reduce the number of road accidents, and increase young drivers’ knowledge and confidence on the road,” said Jim Graham, global manager, Ford Driving Skills for Life. 

“Ford also made history in 2018 when it hosted the first-ever practical hands-on driving training for women in Saudi Arabia — DSFL for Her — specifically designed to accommodate Saudi females embarking on their first journey behind the wheel of a car. These are the kinds of occasions that make Ford exceptionally proud of the success DSFL has enjoyed this year, as the program continues its rapid expansion, and evolves to adapt to the needs of the markets in which it operates,” Graham added.

Ford Driving Skills for Life was established in 2003 by Ford Motor Company Fund, Governors Highway Safety Association, and a panel of safety experts to teach newly licensed drivers necessary skills beyond standard driver education programs. In 2008, the program expanded to Asia Pacific, and in 2013, Ford DSFL branched out into both Europe and the Middle East.

In 2017, the free program celebrated reaching the one-millionth newly licensed driver trained.