New Renault distributor opens its first high-tech showroom in Riyadh
Published: Jul 29, 2010 21:53 Updated: Jul 29, 2010 21:53
RIYADH: Gulf Advantage Automobiles (GAA), which was appointed exclusive distributor in Saudi Arabia by Renault last month, opened its first high-technology world-class showroom here Wednesday, enabling customers to see and buy all Renault models under one roof. The occasion also coincided with the launch of the brand new Renault Fluence, which has been designed especially for the roads and the climatic conditions of the Gulf states.
“The opening of the showroom to distribute Renault vehicles brings a new approach to ensure optimum levels of quality, expertise and services that will be delivered to customers, matching Renault’s ambitious plans for the Kingdom,” said Katsumi Nakamura, Renault’s executive vice president, while speaking on this occasion. Renault, a brand which represents over 100 years of automotive experience, is being ushered in to a new era in Saudi Arabia, he added.
He said that the Renault was “happy to work in partnership with the GAA; a company with more than 75 years of combined industry experience from the families of Al Baazei and Suhail Bahwan”. A statement released on this occasion said that the company will invest SR100 million to open a network of showrooms and service centers in the Kingdom. “In addition to Riyadh, another two showrooms in Dammam and Jeddah, eight state-of-the-art service centers and 25 spare part outlets will open in the coming months,” it said.
Referring to the Renault cars, the statement said that the most prominent of the models is the brand new Renault Fluence, a vehicle especially developed and designed for the GCC, said the statement. Measuring 4,620mm long, the generous dimensions of the new Renault Fluence make it one of the largest vehicles in its class, said Renault executives. Like all Renault vehicles, the new Fluence is equipped with a raft of safety features which will meet even the most exacting customers’ expectations.
In delivering a stress-free ownership experience, all Fluence models will be sold with a 3-year/100,000km warranty and a series of unique aftersale benefits as part of “Gulf Advantage Automobiles Our Promise Initiative,” said the statement. A newly established company, Gulf Advantage Automobiles was officially launched in July 2010 as exclusive distributors of Renault vehicles in Saudi Arabia. The new distributorship for Renault represents a joint venture between Saudi Arabia’s Al Baazei company and Suhail Bahwan Automobiles LLC.
Renault is part of a group with industrial and commercial presence in 118 countries. Renault is Europe’s leading brand, the only vehicle manufacturer to have 12 cars. Renault also pursues an Alliance with Nissan, created in 1999. The Renault-Nissan Alliance is the fourth largest automotive group in the world, and aims to rank among the world’s top three automotive groups for quality, technology and profitability.
