Corporate news
Published: Sep 3, 2010 23:38 Updated: Sep 4, 2010 02:35
EMIRATES NBD COCA-COLA/ENSAN UNICEF/DETTOL NPC SIA
Emirates NBD
Emirates NBD, a major bank in the region, is co-hosting two tents for existing and potential customers to meet and network during Ramadan. Set up at the Four Seasons Hotel and Al Faisaliah Hotel (a Rosewood hotel) in Riyadh, the tents are open from iftar to suhur throughout the holy month and are expected to cater to about 50,000 guests. “Spreading goodwill is a significant aspect of Ramadan — the Islamic month of sharing and caring,” said Mohammed Al-Hegelan, country manager for Saudi Arabia, Emirates NBD. “This is an ideal opportunity for Emirates NBD to meet with existing and potential customers in an amiable environment, to better understand and service their banking requirements. Customer service representatives will be present to provide our guests with a flavor of the extensive range of specialized products and services and the exceptional banking experience that Emirates NBD represents. Saudi Arabia is still a nascent market and we aim to create greater awareness of our brand identity within the business community, and consolidate our position as a leading bank in the region,” he added. The various multi-specialized products and services on offer for priority customers are being showcased at the Emirates NBD stands that have been designed to reflect the bank’s brand identity within the tents. The bank’s senior management will also be present to demonstrate the banking products that have been specially tailored to the Saudi market.
Coca-Cola/Ensan
For the third consecutive year, the Coca-Cola Company has tied up with Ensan, the Saudi Charity committee for Orphans Care to celebrate the holy spirit of Ramadan with the community by dedicating 10 percent from the consumer price of all Coca-Cola family size packages sold during the holy month to Ensan. Coca-Cola aims to celebrate Ramadan with the children of Ensan, generating a feeling of sharing, togetherness and acceptance among people and inviting them to join their efforts in providing happiness to children. The Coca-Cola initiative this year is in line with its Ramadan campaign and is dedicated toward spreading happiness, positivity and optimism into the lives of orphans and Coca-Cola fans alike. “It has always been part of our ongoing commitment to support the local community. Ramadan is a time that we celebrate with our consumers and we want to involve them and work together toward actively supporting the wellbeing of orphans while celebrating the spirit of giving and sharing through our initiative which we had started two years ago with Ensan,” Abdullah Al-Aarak, PR manager at Coca-Cola Bottling Company of Saudi Arabia, said. “Ensan provides care and support to orphans and their families with the generous support of Prince Faisal bin Salman, as well as from organizations such as the Coca-Cola Company. The proceeds of the Coca-Cola campaign will be used for the betterment of the orphans,” said Abdullah Al-Shehri, PR manager, Ensan.
UNICEF/Dettol
Consumers across the Middle East can make a significant contribution to the long-term health and wellbeing of hundreds of thousands of underprivileged children this Ramadan simply by carrying out their weekly shopping. Through a UNICEF initiative funded by Dettol Middle East, essential sanitation and hand-washing facilities will be installed in schools in Malawi in Africa and will provide access to clean water and reduce disease and health risks for more than 300,000 young children and their teachers. Dettol is donating 5.9 percent of the value of every purchase of specially branded packs of Dettol Antibacterial Soap, Hand Wash and Shower Gel to the UNICEF campaign. Packs bearing the UNICEF logo and details of the campaign are now available in supermarkets, stores and pharmacies across the region. The UNICEF Representative in Malawi, Carrie Auer, said that providing better hygiene in schools was critical to efforts to improve learning in schools. Where these facilities exist, children, especially girls, are less likely to drop out of school and they do not miss school due to diseases like diarrhea. “Currently in Malawi, only four percent of primary schools provide hand-washing facilities with soap, and a lack of proper hygiene practices is one of the leading causes of illness and disease,” she added. “When children and teachers are at risk of contracting diseases in school, the impact on learning can be quite devastating.”
NPC
National Prawn Company (NPC), a world leader in desert coastal aquaculture, has been awarded the British Retail Consortium (BRC) Global Standard for Food Safety. The BRC has established its Global Standard for Food Safety based on standards set forth in the Global Food Safety Initiative. BRC standards provide a measure by which food manufacturers and suppliers can demonstrate to current and potential customers a commitment to food safety and quality. To achieve the “A” rating, NPC met rigorous requirements for the processing of aquacultured raw, cooked, chilled and frozen shrimp products at its Al-Lith aquaculture operation on the Red Sea desert coast, where it currently produces and processes 15,000 tons of shrimp each year. NPC’s MD Ahmad R. Al Balla, said: “This is a tremendous achievement for the whole team and will help us open up new markets. This is a very important accreditation, which demonstrates our commitment to the highest standards of quality and sustainability across all our operations.” NPC has other accreditations including HACCP, ISO 14001, ISO 9001 and ISO 22000 and is the only Saudi aquaculture operation to have a license to export to the EU. NPC exports its shrimps to over 30 markets and has recently launched a domestic brand, Red Sea Shrimp, in the growing Saudi Market.
SIA
Singapore Airlines (SIA) hosted a suhur party for 30 children of Kafel, an organization for orphans, at Shallal theme park. The orphans spent the night taking part in games and rides. “I had an excellent time as I enjoyed my favorite games and rides,” said Adnan Marzouki, a 10-year-old orphan. Singapore Airlines’ Jeddah-based GM for the Middle East Vinod Kannan welcomed the orphans and said the hosting of the children during Ramadan was part of the airline’s social responsibility program. The children were also entertained by an Atfal wa Mawaheb team. Kannan added that this was one of the series of programs undertaken by the carrier to serve the community, especially underprivileged children. “It also reflects the richness of Saudi culture, which stresses on cheering up orphans and integrating them. We consider ourselves duty bound to help them overcome their hardships.
