Saudi entrepreneurs achieve high success rate, only 16% fail

Updated 21 January 2015
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Saudi entrepreneurs achieve high success rate, only 16% fail

A top official at the National Entrepreneurship Institute (Riyadah) said on Monday that 84 percent of Saudi entrepreneurs have succeeded in their business ventures, while only 16 percent failed, a percentage considered very high compared to the international standard.
Sherif Elabdelwahab, CEO of the Riyadah, a government entity that promotes national entrepreneurship program for budding entrepreneurs, told a press conference on Monday that 4,720 young Saudi entrepreneurs have started their business enterprises in 181 categories.
Riyadah trained 9,447 out of 10,000 targeted trainees by December 2015 for entrepreneurial skills and business plans. According to the Riyadah CEO, 7,900 Saudis were approved for loans from among 10,000 who had completed their business plans and another 1,000 businesses are on the way for opening.
The official, who was speaking on the institute’s achievements in 2014, said that Riyadah operates with 25 male and 14 female branches. More than a million browsers of Riyadah's portal with seven million browsers to its pages have resulted in 71,000 making applications annually, which led to 551 training sessions for 9,447 future entrepreneurs.
Established in 2010, Riyadah works on six main objectives that moderate the prospective of operations. They include promoting one’s own business ideology and build positive beliefs toward small businesses (active).
Developing a national entrepreneurship program for fostering entrepreneurs under Erada program (active), developing needed manpower for Riyadah (active), enabling 10,000 entrepreneurs to start their own businesses (active), enabling entrepreneurs to current and new updates of starting own businesses (active), and promoting successful entrepreneurs annually with Best Entrepreneurs Award (BEA) (active) are among the positive results.
Referring to the creation of the institute, he said Riyadah was established as one of Technical and Vocational Training Corporation’s (TVTC) strategic partnerships with an annual contribution of SR30 million for Riyadah operation.
The testimonial success of the TVTC Small and Medium Business Development Center led the Ministry of Petroleum and Minerals' initiative to start the entrepreneurship program in Saudi Arabia.
He continued: "Japan Saudi Arabian Methanol Company led by SABIC supported Riyadah endowment fund to enable 10,000 Saudis as entrepreneurs. Six founders of this program, who are represented in the board, carry the responsibility to establish and oversee Riyadah."
Those founders are Saudi Basic Industries Corporation (SABIC), Saudi Aramco, Saudi Telecommunication Company, AlInma Bank, Saudi Credit and Saving Bank (SCSB) and TVTC. It took Riyadah less than a year start in mid-2010 and become fully operational in January 2011.
He said in 2012 and 2013, Riyadah created e-training and e-solutions for the current entrepreneurs choosing three courses out of 60 different training courses.
Since 2012, Riyadah has been a regular attendant to Saudi Cultural Mission at the US Graduation Ceremony for King Abdullah Scholarship Program graduates. Two years in a row, Riyadah offered Develop Your Business Idea (DYBI) training programs for its graduates.
The same year, Riyadah offered training for selected Ministry of Education summer camps across the country where more than 8,000 youngsters benefited from those training sessions in 2012. In addition, this year, Riyadah focused on supporting current entrepreneurs with needed care to excel in their businesses.
Finally, this year our entrepreneurs represented us in Aramco Wa'ed, Arabia 500, and G20 YEA events, and one of the entrepreneurs won the first start-up business in Arabia 500.
He added: To accomplish the objectives, several activities entail training, consultations, mentorship, incubation, financing attainment, and assist in official permits' acquisition assistance.
Riyadah translates those objectives into projects and programs.


Emaar is ‘most recommended’ brand in KSA, says YouGov survey

Updated 4 min 1 sec ago
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Emaar is ‘most recommended’ brand in KSA, says YouGov survey

  • The Dubai-based developer bumped airline Emirates from the top spot into second place
  • Korean car giant Kia had the most improved level of customer advocacy in the past 12 months

LONDON: Emaar has claimed top spot in a list of most recommended brands in Saudi Arabia, according to a YouGov survey.
The Dubai-based developer, more associated with its home emirate than the Kingdom, nevertheless raced up from fifth position last year and bumped airline Emirates from the top spot into second place.
The rankings reflect a mix of brands including travel, real estate, consumer goods and financial services, YouGov said.
“Brand advocacy is an indicator of a brand’s performance in terms of customer service and satisfaction,” said Scott Booth, the regional head of YouGov BrandIndex.
“A recommendation from friend or family is one of the most powerful votes of confidence and provides invaluable endorsement for a brand.”
Apple, iPhone and Almarai have seen a drop in the Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex. It measures how much current and former customers endorsed brands over the past year by asking respondents, “Would you recommend the brand to a friend or colleague?” or “Would you tell a friend or colleague to avoid the brand?”
Korean car giant Kia had the most improved level of customer advocacy in the past 12 months.
Other brands such as Bison, Power Horse, Coca-Cola Zero, Red Bull and Pepsi Max also registered significant improvement in their brand advocacy scores this year.