Emirates reveals new screens for ICE



Arab News

Published — Saturday 2 June 2012

Last update 2 June 2012 11:41 pm

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In its on-going efforts to invest in the latest entertainment content and newest systems, Emirates recently upgraded the hardware on its new Boeing 777 fleet to bigger, much wider, and digitally-enhanced screens for its winning in-flight entertainment system ICE (Information, Communication and Entertainment) — bringing it in premium quality to every seat in Emirates First, Emirates Business, and Economy Class.
Passengers will now be able to enjoy Emirates' award-winning entertainment with wider personal TV screens: 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class, an increase from the 10.9 inch screen, making the latter the biggest in the world. Additionally, Emirates' new screens feature high definition (HD) resolution, developed by Panasonic Avionics Corporation (Panasonic), making it one of the world's first commercial airlines to install such state-of-the-art technology. The new hardware will complement Emirates new, enhanced Graphical User Interface (GUI), developed by Panasonic and Emirates, which was recently launched and designed specifically to make content and system features easier to navigate. Through a staggering choice of over 1300 channels of entertainment, including over 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical, ice Digital Widescreen provides passengers with one of the world's best in-flight experiences.
The GUI, which is unique to Emirates, includes a wide range of advanced capabilities that enhances the distinctiveness and elegance of Emirates' in-flight system, ice Digital Widescreen.
The enhanced screens and GUI will be introduced on all new Boeing 777 joining the Emirates fleet and subsequently over the next year on Emirates' A380 aircraft. The system will be available in all classes of service, an Emirates standard.
"Emirates' goal is to ensure maximum comfort and choice for passengers during their in-flight entertainment, communications and in-flight experience," said Adel Al-Redha, Emirates EVP operations and engineering.
 

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