ALKHOBAR: NADA TAHIR
Published — Monday 4 February 2013
Last update 10 February 2013 11:16 pm
There was immense excitement in the air as more than 200 women eagerly awaited the fashion show marking the official launch of the Kevah House of Fashion. Held at the Coral Hotel in Alkhobar at the weekend, the unveiling of the brand heralded by Nikhath Khan and Ameerah Ibrahim was indeed an evening to remember.
The event, organized into different segments, showcased the different collection lines of Kevah on the ramp ranging from casual stylish shirts for everyday wear, elegant semi formals, sarees and formals for parties and beautiful elaborate bridal wear for weddings. The intricate designs were further accentuated by the exclusive jewelry worn by the models which was later put on display for the audience to look at more closely.
“I loved every bit of the show,” said Maria, a member of the audience. “The clothes, especially the sarees were beautiful and I really wish I could’ve bought them all. The jewelry too was stunning and I’ve already got my eyes on a few pieces.”
The Kevah House of Fashion, incepted six months ago, hopes to cater to the needs of Pakistani/Indian women in the Eastern Province who want stylish traditional clothes but are unable to travel back to their home countries too often.
“I had been running this business of clothes and jewelry for the past 20 years from home but this official collaboration with Ameerah under the label of Kevah Fashion House is on a larger scale. We hope to fill the gap that exists here for Pakistani and Indian women who for instance, plan their children’s weddings here in Saudi Arabia but are unable to find good traditional bridal or formal clothes,” explained Nikath.
“Ninety-nine percent of the clothes on display at the show can be customized and replicated for the customer and our designs are both unique and tasteful which sets us apart,” she said.
Interestingly, the entire show was organized and coordinated by members of the Pakistani/Indian community in the Eastern Province with friends and family pitching in to make the show a success.
Saman Sohail, the official host for the evening, remarked, “I’m so happy people responded so positively. All of the organizers and people backstage worked really hard to make sure everything went smoothly and without glitches. I’m extremely happy that everyone enjoyed it and appreciated the collection.”
The show ended with thundering applause as women could be seen excitedly discussing the highlights of the event and rushing toward the exhibit to get a hold of the clothes they liked on stage.
Nikhath concluded, “The purpose of the show was to introduce Kevah and the feedback has been amazing. It’s been a long time since something of this scale has happened in Alkhobar.”