NOSH: Design that blossoms from inner beauty



Rima Al-Mukhtar

Published — Wednesday 6 March 2013

Last update 10 March 2013 11:42 pm

| نسخة PDF Print News | A A

Nora Al-Sheikh is a Saudi fashion designer who is obsessed with colors, fabrics and shapes, all of which combine in a self-expression of Nora’s inner life. Over the years she has experimented with designs, fabrics and concepts until she settled on three luxury lines: Nosh by Nora, Nosh Fun and Nosh Oriental.
“I’ve always loved to dress up and look unique ever since I was a little girl and that’s when I fell in love with fashion and felt that it was powerful enough to really let someone feel beautiful and confident,” she said. “The real reason that I chose to become a fashion designer was to let everyone feel beautiful.”
Nora did not think her first serious pieces, called The Modernista, were outstanding. “I was very surprised at the reaction of people when I first showcased the collection,” she recounted. “They said they saw me in those pieces and felt that my designs reflected my fashion spirit,” she said. “Now that I look back at them, I feel proud and think of them as amazing pieces. I believe I did a fantastic job as a first-timer.”
“I want women to feel unique, confidant and beautiful when wearing my designs,” she said. “I get inspired by everything when designing a new line, but I get mostly inspired by shapes and textures.”
Nosh’s new collection is called Geo Glamous. “It’s basically a mixture of glamor and geometrical shapes, I wanted to mix the modern geometrical shapes with the old glamorous Hollywood look,” she said. “My style is edgy, bold and colorful. I used very fine taffeta satin with mostly Swarovski element stones for this collection.”
She said she starts to work four months in advance on a collection. “The process starts by trying to get inspired, thinking and staring at the wall,” she laughs. “Then I start getting serious and begin sketching, refining ideas, choosing the final theme with colors, fabrics and then starting with the patterns, sewing samples and so on.”
Nora finds strength in her designs. “When it comes to designing, I believe my strength is my senses. Eyes in choosing the color theme and hands in touching the fabrics and deciding on the right one,” she said. “My weakness is the sewing part.”
There are no hidden messages behind Nosh — a name coined from the designer’s initials — like other fashion brands. “I don’t send out a message. I usually create a story in my designs. For example my ‘laceather’ collection, when I mixed leather and lace, I imagined a girl from space who was invited onto the red carpet,” she said. “So she mixed the leather space flavor with the earthy elegant lace in her clothing,” she added.
She feels her designs are special because they express her emotions. “No one can express me better than me and I use fashion to do that for me,” she said. “I’m looking forward to a big step forward in the fashion world, so stay tuned and wish me luck,” she added.
Nosh can be found in Riyadh and Dubai and soon in Kuwait, Doha and Jeddah. The designer wishes to expand internationally, to New York, London and Paris.

Email: [email protected]

What's happening around Saudi Arabia

JEDDAH: Social media is abuzz with the news of an 80-year-old man who has been relieved of his duties after working for four decades at the Prophet’s Mosque. Citizens have launched a campaign for the man, identified as Moqtada by publishing his photo...
DAMMAM: The World Heritage Committee of the UN Educational, Scientific and Cultural Organization (UNESCO) has added the rock art in Hail to the World Heritage List. The addition was made during the committee’s 39th session in Bonn, Germany, and becam...
Huge projects change the faces of cities and great ambitions help create such projects. Madinah had its date with a quantum leap to usher in a new era of urban development. Such huge projects help achieve formidable civilization advancements and sign...
RIYADH: The Japanese ambassador to the Kingdom, Noriheiro Okoda, has held a meeting with Hashem Abdullah Yamani, president of the King Abdullah City for Atomic and Renewable Energy (K.A.CARE), and discussed bilateral cooperation in the fields of atom...
AL-BAHA: Forty three percent of Al-Baha cannot be developed easily because of the region’s mountainous terrain.This is the view of Khaled Al-Sayegh, undersecretary for construction at the municipality, who was speaking at an event held at the College...
JEDDAH: An official at the Council of Saudi Chambers said the council’s members are discussing a regulation to submit to the Ministry of Labor and other government agencies to deny a number of privileges to companies that force its labor to work unde...
ABHA: With many families wanting new furniture during Ramadan, furniture and interior decorating shops are raising prices to more than double what they were before the month.Homeowner Zaina Mohammed says she used to change her home furniture every Ra...
RIYADH: Saudi Commission for Tourism and National Heritage (SCTNH) President Prince Sultan bin Salman described the first visit by Custodian of the Two Holy Mosques King Salman to Madinah as “historic.”In his comments following the visit which saw th...
MADINAH: Economists expected the volume of investments in Madinah’s economies during the coming few years to reach SR500 billion.The forecasted growth in the population, to reach 2.6 million people after 25 years, and the number of visitors to 12.2 m...
JEDDAH: It seems that many Saudi families are gradually coming to terms with the new reality of living in apartments, as building villas is not possible due to shortage of appropriate land.With the increasing display of housing units by the Ministry...
RIYADH: Migrant rights advocacy group Migrante-Middle East (M-ME) has lambasted their country’s leadership over the claim that the number of overseas Filipino workers are declining due to sustained economic growth in the Philippines.The group has cal...
RIYADH: A charitable foundation called “Smile” will be launched on Sunday night at the Al-Hokair Land in the Saudi capital to make people happy. “The foundation will be launched to make Saudi Arabia a center of smiles,” well-known television host and...
MAKKAH: The Kingdom has seen a sharp rise in the number of Umrah pilgrims to around 6 million from 1.5 million in the last 16 years. Moreover, the number of pilgrims overstaying their visas has come down to about 1 percent. The Ministry of Haj has be...
RIYADH: The King Khalid Foundation (KKF) said here recently that it has financed small enterprises (SMEs) run by 130 widows in some of the Kingdom’s provinces.KKF hosted an iftar party last week for local media at its headquarters in Riyadh at which...
JEDDAH: Prince Abdullah bin Abdul Aziz bin Musaed, governor of the Northern Borders province, has died.He will be buried after Taraweeh prayers in Jeddah on Saturday, the Royal Court said in a statement carried by the Saudi Press Agency. No other det...

Stay Connected

Facebook