NOSH: Design that blossoms from inner beauty



Rima Al-Mukhtar

Published — Wednesday 6 March 2013

Last update 10 March 2013 11:42 pm

| نسخة PDF Print News | A A

Nora Al-Sheikh is a Saudi fashion designer who is obsessed with colors, fabrics and shapes, all of which combine in a self-expression of Nora’s inner life. Over the years she has experimented with designs, fabrics and concepts until she settled on three luxury lines: Nosh by Nora, Nosh Fun and Nosh Oriental.
“I’ve always loved to dress up and look unique ever since I was a little girl and that’s when I fell in love with fashion and felt that it was powerful enough to really let someone feel beautiful and confident,” she said. “The real reason that I chose to become a fashion designer was to let everyone feel beautiful.”
Nora did not think her first serious pieces, called The Modernista, were outstanding. “I was very surprised at the reaction of people when I first showcased the collection,” she recounted. “They said they saw me in those pieces and felt that my designs reflected my fashion spirit,” she said. “Now that I look back at them, I feel proud and think of them as amazing pieces. I believe I did a fantastic job as a first-timer.”
“I want women to feel unique, confidant and beautiful when wearing my designs,” she said. “I get inspired by everything when designing a new line, but I get mostly inspired by shapes and textures.”
Nosh’s new collection is called Geo Glamous. “It’s basically a mixture of glamor and geometrical shapes, I wanted to mix the modern geometrical shapes with the old glamorous Hollywood look,” she said. “My style is edgy, bold and colorful. I used very fine taffeta satin with mostly Swarovski element stones for this collection.”
She said she starts to work four months in advance on a collection. “The process starts by trying to get inspired, thinking and staring at the wall,” she laughs. “Then I start getting serious and begin sketching, refining ideas, choosing the final theme with colors, fabrics and then starting with the patterns, sewing samples and so on.”
Nora finds strength in her designs. “When it comes to designing, I believe my strength is my senses. Eyes in choosing the color theme and hands in touching the fabrics and deciding on the right one,” she said. “My weakness is the sewing part.”
There are no hidden messages behind Nosh — a name coined from the designer’s initials — like other fashion brands. “I don’t send out a message. I usually create a story in my designs. For example my ‘laceather’ collection, when I mixed leather and lace, I imagined a girl from space who was invited onto the red carpet,” she said. “So she mixed the leather space flavor with the earthy elegant lace in her clothing,” she added.
She feels her designs are special because they express her emotions. “No one can express me better than me and I use fashion to do that for me,” she said. “I’m looking forward to a big step forward in the fashion world, so stay tuned and wish me luck,” she added.
Nosh can be found in Riyadh and Dubai and soon in Kuwait, Doha and Jeddah. The designer wishes to expand internationally, to New York, London and Paris.

Email: [email protected]

What's happening around Saudi Arabia

TAIF: Makkah Gov. Prince Khaled Al-Faisal inaugurated state-of-the-art Radf public park in Taif which has an interactive fountain — the biggest of its kind in the Kingdom and spread over 13,000 sq meters. The fountain has colored lighting and a displ...
JEDDAH: The Special Criminal Court has issued a preliminary order in a case related to a Saudi national who fought with militant organizations in Syria. The court, functioning at its summer headquarters in Jeddah, sentenced him to a seven-year jail t...
RI YADH: The Kingdom has decided to increase the financial aid to Palestine by raising its monthly aid to the Palestinian Authority’s budget from $14 million to $20 million. The substantial increase brings Saudi Arabia’s yearly aid for Palestine to $...
JEDDAH: The Saudi Ambassador to Jordan has rejected terror charges against Saudis incarcerated in Iraqi jails and slammed the government of that country for concealing information on the inmates."The file of Saudi prisoners in Iraq has grabbed the at...
JEDDAH: Six female members of the Shoura Council participated in a training program to raise awareness among citizens on the municipal elections in which women will participate. The program was organized by Al-Nahda Philanthropic Society for Women un...
RIYADH: Custodian of the Two Holy Mosques King Salman has issued an order appointing and promoting 96 members at the Bureau of Investigation and Public Prosecution (BIPP) at various ranks.Sheikh Mohammed bin Fahd Al Abdullah, BIPP president, expresse...
DAMMAM: After the recent increase in verbal and physical harassment of women and girls in the Kingdom, they have turned to martial arts in order to protect themselves. Amani Yassin, a coach at Taekwondo Training Institute, said: “Saudi women are inte...
RIYADH: A youth has been arrested for allegedly killing a Saudi man near the Madinah airport recently. The police apprehended the alleged killer without incident. The suspect, a 24-year-old Saudi, is alleged to have stabbed the victim several times...
RIYADH: A total of 4,326 male and female students started their local and regional summer program for 2015 under the sponsorship of the King Abdul Aziz and his Companions Foundation for the Gifted and Creativity (Mawhiba) throughout the Kingdom on Su...
BURAIDAH: The security patrolling team in Qassim detained a woman for driving a car on the streets of Buraidah.Her case was referred to the higher-ups for necessary action.According to Maj. Badar Al-Sahibani, spokesman Qassim police, the woman is ide...
RIYADH: Recent statistics announced by the Saudi Commission for Health Specialties, which coincided with consensus surveys in the Kingdom for the year 2014, revealed that there is only one doctor for each 800 people, and one nurse for every 285 peopl...
Indian expats have paid glowing tributes to one of its most beloved presidents and iconic leaders on Tuesday, as condolences poured in from various parts of the Kingdom for A.P.J. Abdul Kalam following his sudden death on Monday.Hemant Kotalwar, char...
RIYADH: The National Center for Assessment in Higher Education (Qiyas) has announced the dates of tests for male and female students for the new academic year.Ibrahim Rasheed, director for public relations and communications, said the center has com...
RIYADH: The Ministries of Health and Education in cooperation with the Kingdom’s universities launched a program dubbed, “Education and Work,” in Riyadh on Tuesday to help Saudi youth find employment in the public and private sectors. A memorandum of...
JEDDAH: A senior Health Ministry official said butchers and cooks are more likely to be infected with the coronavirus because they handle and process camel meat.Dr. Abdul Aziz bin Saeed, undersecretary at the Ministry of Health for Public Health, sai...

Stay Connected

Facebook