KSA with sweet tooth largest chocolate consumer in ME

Updated 17 July 2015
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KSA with sweet tooth largest chocolate consumer in ME

JEDDAH: Saudi Arabia is the largest chocolate market in the Middle East in terms of consumption with a share of 52 percent compared to the remaining Arab countries. Its annual growth rate is 14 percent, dealers said.
The competition has intensified these days because of the chocolate stalls in supermarkets and souks.
Ramadan and Eid are considered the golden season for chocolate investors in the Kingdom,” they pointed out.
Patchi Chocolate Saudi Arabia CEO Iyhab Yemek said that the growth rate of chocolate sector in the Kingdom is more than 14 percent.
He named the cities that consume the most chocolates as Jeddah, Riyadh, Makkah and Madinah.
He blamed the high prices on increasing costs of production including raw material and labor wages, in addition to rising property prices.
He also referred to many types of materials used in the production such as dates, coffee beans, figs, nuts, biscuits and caramel.
Another dealer, Salwa Radwan, Chocolate Corner head, said a large number of chocolate shops and investors are competing for market share.
“The demand for chocolate increases 40 percent in Ramadan compared with the other months,” she added.
The influx of foreign investments including popular international brands in the chocolate sector and the overall economic development in the country have made the competition very intense, she explained.
“Here, one could find Swiss, German, Belgium, Finnish, Russian and British chocolates. Many Saudi consumers prefer the high-quality plain black chocolate. Many investors import the plain chocolate and then add the stuffing locally,” said Radwan.


Startup of the Week: For the love of chocolate

Joudy Delights take part in many of Jeddah’s public events. (Supplied)
Updated 11 December 2018
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Startup of the Week: For the love of chocolate

  • The store offers additional flavors every month for a limited time

The love for chocolates transcends geographical boundaries, ideologies and cultures. Chocolates are considered a must in times of happiness and to express one’s feelings all across the world.
Saudis also share the love for sweets or chocolates with rest of the world. People in this part of the world do not mind trying different kinds of chocolates — from traditional Arab ones to their European counterparts from as far as Switzerland.
Keeping in view the huge popularity of chocolates in the Kingdom, a Saudi couple decided to launch their own business in 2017. Joudy Delights is a local, home-based specialized chocolate brand that is produced with the highest quality ingredients. The Jeddah-based store is run by 25-year-old housewife Wejdan Shaheen and 29-year-old private sector employee Rakan Nejaim.
Due to stiff competition in this business, it is necessary for an entrepreneur to come up with a novel idea so as to gain an edge over his competitors.
The couple, faced with the same dilemma, chose to introduce a delicious dessert in the market.
“Any new idea needs to go through a lot of experiments. We also had to face the situation when we decided to introduce our famous chocoballs. The finalized version of the product took some time. We had to carefully select the best combination of chocolate and suitable stuffing,” said Nejaim.
Joudy Delights offers milk chocolate, dark chocolate and white chocolate that are filled with two types of different chocolates and two types of biscuits which Shaheen calls their “secret mix.”
The store also offers additional flavors every month for a limited time.
“The milk chocolate chocoballs or what we call our original chocoballs is our most popular product,” said Shaheen.
The number of orders per week differs depending on the season, said Nejaim. “But we receive on an average 65-70 orders per week.”
Joudy Delights take part in many of Jeddah’s public events.
“Many of our clients prefer our products at family gatherings like weddings etc.,” Shaheen said.
The store is planning to expand its reach outside Jeddah, and is likely to introduce a delivery service. Joudy Delights can be found at local Saudi talent shop Crate, located in Al-Salamah district.