Fyunka: The Cute Brand

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Updated 11 December 2012
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Fyunka: The Cute Brand

Fashion, whether it’s the most expensive clothes being made or the least expensive, is not about showing off, it’s about creation. And that explains the current flowering of imagination at both ends of the style spectrum. Challenging times tend to spark ingenuity and some people like, Jeddah-based designer, Alaa Balkhy, are wearing it on their sleeves.
Alaa Balkhy created Fyunka, a quirky accessory brand, which literally means “Bow,” in Arabic. She is known for her fabric handbags printed with famous designer’s bags ranging from Hermes, Chanel,Celine and other high profile brands. Albeit her satirical approach to the world of fashion and the whole raft of people who are telling us what to wear and what to buy, Balkhy’s pseudo branded bags bring you the satisfaction of avoiding paying the hefty price for the original. And that brings a happy smile on your face every time, you carry it! After all has been said about fashion, the ultimate luxury is something that fulfills our needs and becomes indispensable and thus a part of our life.
More than a fashion brand, Fyunka has evolved into a lifestyle which appeals to Arab fashionistas. Poking fun at the world’s increased materialization, yet steeped in popular culture, Fyunka has launched a line of cool shopping totes decorated with famous quotes translated in Arabic such as their trademark: “Daddy, I want a Birkin” or Coco Chanel’s, “Fashion fades, only style remains the same” and Carrie Bradshaw’s, “I like my money right where I can see it… hanging in my closet.”
Breezing through a world choking in bling bling, Fyunka’s tongue-in-cheek view of fashion is eminently cool and humorous. Fyunka’s fans are known as “fyunka girls.” And if you are wondering who she is, read the following description and you will get an idea.
The Fyunka girl enjoys a cupcake on a late afternoon. Takes pictures of colorful macaroons. Carries a million things in her bag.. Doesn’t feel guilty after eating sweets. Keeps refreshing her twitter page. Can’t leave the house without earrings on. Has an Audrey Hepburn poster in her room. Loves the sound of a Polaroid camera.
Fyunka, an exciting brand, creative and funny, reminds us that fashion goes beyond the concept of “haute couture” and big labels which are owned by the same people. Fashion today is not only all about layers and niches but it is also becoming more organic.
Alaa Balkhy has created a brand for customers who want to be liberated from anything trendy. Fyunka girls purchase what they love and not because they have been told that it’s desirable. Fyunka girls have an attitude! After all, isn’t attitude everything?!

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Gigi Hadid celebrates birthday with a funny tweet

Updated 23 April 2018
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Gigi Hadid celebrates birthday with a funny tweet

DUBAI: US-Palestinian model Gigi Hadid celebrated her 23rd birthday yesterday, a few days after she marked the birthday of a close friend in New York.
Hadid spent time in the Big Apple and stepped out to celebrate the 35th birthday of American reality TV star Tan France at his home in the city earlier this week.
A day before her birthday on April 23, Hadid took to Instagram to ask her fans to mark Earth Day, which lands on April 22.

She posted a photo of a forest with a caption that read: “I’m still just a (little) Taurus girl who finds so much happiness, contentment and inspiration when I take a minute in nature and look around.

“May we celebrate Mother Earth every day for all she gives and teaches us!”

In honor of her impending birthday, the fashion star took to Twitter on Sunday night to share a humorous message with her nine million followers.

“As we close in on midnight, I would like to share that my final meal as a 22-year-old will officially be Cocoa Krispies. Thank you for your attention.”


She has every reason to celebrate this year, as the star has been riding a wave of success that would make even the most experienced models nod their heads in approval.

A few days before her birthday, she unveiled her Vogue Japan cover — the latest in a clutch of coveted magazine covers that the young beauty has managed to nab.

“So happy and excited to share my @voguejapan June cover story!” she captioned one of the snaps on Instagram.

The cover image features Hadid wearing a high-collared leather jacket and sporting slicked-back hair, a bold red lip and minimal additional make-up.

For the inside pages, the model posed wearing various masculine, edgy outfits in a series of black-and-white shots. In one particular photo that oozed cool factor, Hadid was snapped wearing a leather jacket-and-trousers combination with a broad tie that would not look out of place in a 1980’s film about the perils of Wall Street — or on Donald Trump circa 2018.

Besides her fashion credentials, the model, who recently spit from singer Zayn Malik, is fast becoming known for her social media clap backs.

She made international headlines in February by discussing her weight loss and said it was the result of learning to manage her Hashimoto’s Disease, not because of an eating disorder or drug use.

The model sent out a series of tweets stating that she would no longer respond to comments on her appearance.

“I will not further explain the way my body looks, just as anyone with a body type that doesn’t suit (your) ‘beauty’ expectation shouldn’t have to. Not to judge others, but drugs are not my thing. Stop putting me in that box just because you don’t understand the way my body has matured,” she said on Twitter.