Fyunka: The Cute Brand



Lisa Kaaki

Published — Wednesday 12 December 2012

Last update 11 December 2012 11:20 pm

| نسخة PDF Print News | A A

Fashion, whether it’s the most expensive clothes being made or the least expensive, is not about showing off, it’s about creation. And that explains the current flowering of imagination at both ends of the style spectrum. Challenging times tend to spark ingenuity and some people like, Jeddah-based designer, Alaa Balkhy, are wearing it on their sleeves.
Alaa Balkhy created Fyunka, a quirky accessory brand, which literally means “Bow,” in Arabic. She is known for her fabric handbags printed with famous designer’s bags ranging from Hermes, Chanel,Celine and other high profile brands. Albeit her satirical approach to the world of fashion and the whole raft of people who are telling us what to wear and what to buy, Balkhy’s pseudo branded bags bring you the satisfaction of avoiding paying the hefty price for the original. And that brings a happy smile on your face every time, you carry it! After all has been said about fashion, the ultimate luxury is something that fulfills our needs and becomes indispensable and thus a part of our life.
More than a fashion brand, Fyunka has evolved into a lifestyle which appeals to Arab fashionistas. Poking fun at the world’s increased materialization, yet steeped in popular culture, Fyunka has launched a line of cool shopping totes decorated with famous quotes translated in Arabic such as their trademark: “Daddy, I want a Birkin” or Coco Chanel’s, “Fashion fades, only style remains the same” and Carrie Bradshaw’s, “I like my money right where I can see it… hanging in my closet.”
Breezing through a world choking in bling bling, Fyunka’s tongue-in-cheek view of fashion is eminently cool and humorous. Fyunka’s fans are known as “fyunka girls.” And if you are wondering who she is, read the following description and you will get an idea.
The Fyunka girl enjoys a cupcake on a late afternoon. Takes pictures of colorful macaroons. Carries a million things in her bag.. Doesn’t feel guilty after eating sweets. Keeps refreshing her twitter page. Can’t leave the house without earrings on. Has an Audrey Hepburn poster in her room. Loves the sound of a Polaroid camera.
Fyunka, an exciting brand, creative and funny, reminds us that fashion goes beyond the concept of “haute couture” and big labels which are owned by the same people. Fashion today is not only all about layers and niches but it is also becoming more organic.
Alaa Balkhy has created a brand for customers who want to be liberated from anything trendy. Fyunka girls purchase what they love and not because they have been told that it’s desirable. Fyunka girls have an attitude! After all, isn’t attitude everything?!

[email protected]

What's happening around Saudi Arabia

UN Secretary General Ban Ki-moon and Saudi Arabia’s permanent representative to the UN Abdullah Al- Muallami unveiled a beautifully framed old kiswa (covering) of the door of the Holy Kaaba at one of the newly refurbished halls of the world body. The...
A policeman was shot dead by an unknown gunman in Qatif in the Eastern Province on Tuesday night.According to a spokesman of the Eastern Province police, the firing took place at 11:30 p.m. in a suburb called Al-Jishi.The targeted police officer was...
JEDDAH: Jeddah Show, one of the many events of Jeddah Summer Festival 36, is attracting a large number of visitors. The sound-and-light show is being run at the Jeddah International Exhibition and Convention Center.The show tells the story of the Bri...
JEDDAH: The Riyadh Traffic Department carried out extensive campaigns on the main streets, intersections and squares in the city to boost traffic safety levels and discourage bad driving.During the first 72 hours of the campaign, traffic personnel re...
RIYADH: One of two women infected with the Middle East Respiratory Syndrome coronavirus (MERS-CoV) died here in Riyadh, while the other patient is being treated at a hospital in Al-Kharj, some 60 km from the capital. Since June 2012, the Ministry of...
AL-AHSA: Approximately 20,000 tons of Al-Ahsa dates are planned to be marketed abroad during the new dates season.Muhammad Ismail, director general of the King Abdullah City for Dates (KACD), said: “The authorities in the city are planning to increas...
JEDDAH: Al-Bagdadiya neighborhood residents in Jeddah are living in a state of worry because of 20 abandoned houses, which serve as hideouts for criminals.Residents said some houses are on the verge of collapse and have turned into shelters for crimi...
JEDDAH: A committee consisting of representatives from the Hail governorate, municipality, health department and the Saudi Food and Drugs Administration (SFDA) has ordered the closure of a restaurant in the city’s industrial area.Twelve people suffer...
The board of the Saudia Standards, Metrology and Quality Organization has announced that mandatory application of the regulations on new tires produced or sold in the Kingdom will commence in November this year.The board explained that the technical...
JEDDAH: The number of people with mental health issues or depression is increasing in Saudi Arabia due to urbanization, marital or relationship problems, and not being able to keep up with rapid progress. A Saudi mother said that her daughter suffers...
JUBAIL: Jubail beaches are expected to receive many tourists during September as a large number of people usually head to the city once the summer gets cooler to enjoy their holiday here.As part of the beach preparations for this season, the Social S...
RIYADH: More than 50 percent of vehicle users in the Kingdom are not satisfied with the after-sales service of auto agencies in the Kingdom.In a survey conducted by the Ministry of Commerce and Industry (MCI) to evaluate the performance of automobile...
JEDDAH: The Appeals Court has upheld the verdict issued by a specialized penal court which sentenced Dr. Said bin Zair to four years in prison from the date of his arrest in 1428.According to the ruling, the academician is also banned from traveling...
JEDDAH: Health authorities in the Eastern Province are expected to issue a decision soon against four Saudi nurses accused of “negligence” for an incident which led to the amputation of the hand of a Saudi girl after they tried to insert a needle in...
JEDDAH: The Jeddah municipality has closed down a popular restaurant following the discovery of a rat rummaging through food items.The rat act was captured on video and posted on social media websites. It went viral, prompting the authorities to laun...

Stay Connected

Facebook