Kia Motors joins Top 100 Best Global Brands list

Updated 19 December 2012
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Kia Motors joins Top 100 Best Global Brands list

KIA Motors Corporation has entered the exclusive list of the Top 100 Best Global Brands, according to the 2012 study released by Interbrand, the world's largest brand consultancy agency.
According to the report, Kia has achieved a noticeable increase in its trademark that reached $4.1 billion, which ranked Kia the 87th spot in the list of Top 100 Best Global Brands. Kia brand value has increased by around 50 percent compred to its value last year (2011). The annual study released by Interbrand was carefully organized where the implementation and disclosure of its results came after analyzing all the companies thorough evaluation of the performance by a group of analysts and experts in this field.
The study evaluated the performance of the financial stability and the net profit return for the investor. The brand was evaluated in terms of the brand buying decision and the strength of the trademark and its ability to generate profit of the expected future.
This strength of brand image reflects Kia Motors' recent increase in sales globally in ascending fashion, where in three years straight it has doubled its sales and registered astounding sales year after year. This achievement enhanced Kia’s position as one of the fastest growing car brands in the world.
Abdulslam Al-Jabr, VP sales and marketing at Al-Jabr Motors, said: "Entering the Top 100 Best Global Brands validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are - a young and dynamic challenger that goes beyond expectations."
Adding to the many achievements Kia has earned in terms of sales and product quality, Kia has managed to achieve many successful marketing campaigns that have enhanced its brand image globally.


Kia has been sponsoring many important international sport events, including the World Cup. It is in official partnership with the International Federation of Football FIFA, as well as the main sponsor of the Australian Open.
The history of Al-Jabr group dates back to 1952, when the sons of Hamad Mohammed Al-Jabr established it to lead its way in the world of business and commerce.


West End theater turns migrant camp to get London audience talking

Updated 20 June 2018
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West End theater turns migrant camp to get London audience talking

  • The Playhouse Theatre in London’s West End aims to immerse the audience in the squalid camp in the northern French port city of Calais that inspired “The Jungle.”
  • The immersive play offers a glimpse into life in the camp, telling the story of asylum-seekers, people smugglers and charity workers who used to populate it.

LONDON: London theatergoers used to spectating in comfort are in for a rude awakening after the authors of a play swapped the traditional plush velvet seating for wooden benches and covered the floor with soil to simulate the feel of a migrant camp.
The Playhouse Theatre in London’s West End aims to immerse the audience in the squalid camp in the northern French port city of Calais that inspired “The Jungle,” whose authors hope their play will stoke debate about migration.
“People often hold strong opinions about this subject because it doesn’t seem to have any immediate answer,” said Joe Murphy, 27, who co-wrote the play.
“Discussion is the only think that is going to get us forward ... and hopefully this play can provide some of that space for debate,” he told the Thomson Reuters Foundation in an interview.
Co-author Joe Robertson said the pair had “tried to depict both the terrible conditions that existed in the Jungle camp, but also the hope that existed in that place.”
Up to 10,000 people seeking ways to reach Britain used to live in the giant slum before it was cleared by authorities in late 2016.
Immigration remains a major political issue across Europe, as well as in the United States, where the Trump administration’s policy of separating migrant families at the Mexican border has caused an international outcry.
Several European leaders including those of France, Germany, Italy and Austria are to hold talks on Sunday to explore how to stop people from moving around the European Union after claiming asylum in one of the Mediterranean states of arrival.
Murphy and Robertson, 28, based the script on their experience as volunteers in Calais, where they ran a temporary theater within the camp.
The immersive play offers a glimpse into life in the camp, telling the story of asylum-seekers, people smugglers and charity workers who used to populate it.
“There were 25 different nationalities of people all forced to live side by side often on top of each other and the phenomenal story about that place was people did make an effort to come together,” said Robertson.
Theatre-goers are invited to seat at the tables of the camp’s makeshift Afghan café, where the action unfolds.
“The closer you are to the audience the better the message is delivered,” said actor Ammar Hajj Ahmad, who plays one of the leading characters.
Ahmad, from Syria, is one of many actors from a refugee background featured in the play. Several asylum-seekers the authors met in Calais are also part of the cast.
“I am proud of this, I love telling stories ... about the many people who lived in Calais,” said cast-member Mohamed Sarrar, a musician from Sudan who arrived in Britain two years ago.
The play, which premiered at another London theater The Young Vic, last year, runs from July 5 to November.