Kia Motors joins Top 100 Best Global Brands list



Published — Thursday 20 December 2012

Last update 19 December 2012 10:24 pm

| نسخة PDF Print News | A A

KIA Motors Corporation has entered the exclusive list of the Top 100 Best Global Brands, according to the 2012 study released by Interbrand, the world's largest brand consultancy agency.
According to the report, Kia has achieved a noticeable increase in its trademark that reached $4.1 billion, which ranked Kia the 87th spot in the list of Top 100 Best Global Brands. Kia brand value has increased by around 50 percent compred to its value last year (2011). The annual study released by Interbrand was carefully organized where the implementation and disclosure of its results came after analyzing all the companies thorough evaluation of the performance by a group of analysts and experts in this field.
The study evaluated the performance of the financial stability and the net profit return for the investor. The brand was evaluated in terms of the brand buying decision and the strength of the trademark and its ability to generate profit of the expected future.
This strength of brand image reflects Kia Motors' recent increase in sales globally in ascending fashion, where in three years straight it has doubled its sales and registered astounding sales year after year. This achievement enhanced Kia’s position as one of the fastest growing car brands in the world.
Abdulslam Al-Jabr, VP sales and marketing at Al-Jabr Motors, said: "Entering the Top 100 Best Global Brands validates Kia's commitment to continuously provide exciting and inspiring brand experiences. And it's amazing to see what we can accomplish by staying true to who we are - a young and dynamic challenger that goes beyond expectations."
Adding to the many achievements Kia has earned in terms of sales and product quality, Kia has managed to achieve many successful marketing campaigns that have enhanced its brand image globally.

Kia has been sponsoring many important international sport events, including the World Cup. It is in official partnership with the International Federation of Football FIFA, as well as the main sponsor of the Australian Open.
The history of Al-Jabr group dates back to 1952, when the sons of Hamad Mohammed Al-Jabr established it to lead its way in the world of business and commerce.

What's happening around Saudi Arabia

Arab News Editor in Chief Mohammed Fahad Al-Harthi hosted a banquet for editors in chief of local print and online publications, Shoura Council members, representative of the Ministry of Culture and Information, prominent writers and columnists in Je...
JEDDAH: Health workers from Riyadh’s National Guard hospital would not be allowed to perform Haj this year, or work at the holy sites, the Ministry of Health has announced.Hail Al-Abdali, head of the ministry’s infection control unit, was reportedly...
RIYADH: Construction on the multibillion-riyal Riyadh Metro is well under way with several giant drilling machines working overtime to ensure that underground tunnels for the project are completed on schedule.The Arriyadh Development Authority (ADA)...
JEDDAH: Officials from the Saudi Ministry of Haj have been holding meetings with their counterparts from Arab and South Asian nations in preparation for this year’s pilgrimage.Abdulrahman bin Ali Al-Nafei, assistant deputy minister of Haj and in char...
RIYADH: Four polling stations in Tabuk have stopped registering voters for the Dec. 12 municipal elections in the region.Ibrahim bin Ahmed Al-Ghabban, undersecretary at the Tabuk municipality and member of the local committee for the election of a mu...
JEDDAH: Many prospective candidates running for seats on the country’s municipal councils have been using Twitter to boost their election campaigns.Many have been using religious expressions in their messages, such as “In the name of God,” and “If He...
DAMMAM: There has been a flurry of activity on the Kingdom’s highways as service companies race to meet the Jan. 19 deadline for the revamp of dilapidated gas stations.The Ministry of Municipal and Rural Affairs has previously handed out rehabilitati...
RIYADH: Saudi Arabia and Germany have signed an agreement on mutual protection of classified information to provide a legal framework for enhanced cooperation in the defense sector. The pact was signed by Mohammed bin Abdullah Al-Aish, assistant mini...
JEDDAH: While Saudi Arabia has now arrested the main suspect in the 1996 bombing of the Alkhobar Towers residence at an American military base in the country, the hunt continues for three others, according to reports in the local media on Thursday.Ah...
AL-AHSA: Located in the western part of Al-Qara Mountain is a workshop for the pottery industry, molding clay in plastic forms that are given permanency by the use of intense heat. This art form became one of the major attractions in Al-Ahsa Archaeol...
RIYADH: A newborn baby boy, who appeared to be just hours old, was found lying in the grass, covered with a blanket, in an abandoned field in Jazan on Tuesday morning.According to local residents, a family passing by heard the baby crying and rushed...
TAIF: Several schools in Taif have recorded a lack of schoolbooks for primary and intermediate classes for the first time in 15 years, a local publication reported.This has resulted in many boys and girls not turning up for classes. A source said tha...
RIYADH: Justice Minister Walid Al-Samaani said that directives from Custodian of the Two Holy Mosques King Salman to protect the rights of citizens and public properties are being strictly implemented.“All legal measures are being taken to hold accou...
RIYADH: Najran region has retained its veritable unique cultural heritage and attractions, which include old mud buildings constructed some 300 years ago.While the laid-back ambience in many areas is gone due to modern life brought about by contempor...
RIYADH: Saudi Arabia, under Custodian of the Two Holy Mosques King Salman’s wise leadership, has witnessed an accelerated pace of economic growth with improved living standard of its people, says Uzbekistan Ambassador to Saudi Arabia Alisher Kadirov....

Stay Connected

Facebook