Published — Thursday 17 January 2013
Last update 17 January 2013 1:46 am
Hoping to build on its 8.8 percent market share in the Kingdom, Lenovo launched six new products at a glittering event in Riyadh.
The new products include Lenovo Yoga and ThinkPad Twist, as well as the ThinkPad X1 Carbon, IdeaPad A720, ThinkPad Tablet 2 amongst others.
Last year, the Kingdom sold 2.5 million units of pc units including notebooks and touch pads in the local market.
Lenova products launched in the Kingdom are designed to cater to the varied consumer, small to medium (SMB) and enterprise markets ranging from desktops and All-in-One devices all the way to the latest convertible suite.
Anirudh Kaul, Lenovo’s Saudi Arabia general manager, outlined the company’s continuous commitment to the Saudi market with the opportunity to build on the historic 8.8 percent market share the company achieved in the Kingdom, as per IDC Q3 2012 final results.
In the last year, Lenovo achieved the highest growth amongst the top 10 main vendors in the Middle East and Africa (MEA), securing a milestone 10 percent market share in six countries across the region including Egypt, UAE, South Africa, Lebanon, Kuwait, Jordan and Morocco.
Lenovo in the Middle East and Africa has established six fully-fledged offices, including Saudi Arabia, and now employs more than 150 talented people.
“As such, Lenovo’s MEA business is recognized as being a significant contributor to the global revenue growth which has assisted the PC manufacturer in achieving the second position in the market amongst PC manufacturers worldwide; according to IDC Q3 2012 final results. It also reported a record global share of 15.6 percent and 12 straight quarters as the fastest growing PC Company in the world,” said Kaul.