Making the world a better place through social media



JEDDAH: MARWA HADDAD

Published — Sunday 6 January 2013

Last update 5 January 2013 11:42 pm

| نسخة PDF Print News | A A

Social media has acquired a prominent position in our society in terms of the extent of its impact on communities and the large number of users. For instance, there are approximately 2.9 million twitter users in Saudi Arabia, according to one recent study, and it is the world’s fastest-growing Twitter zone.
The wide variety of social networking sites has led to a proliferation in the number of campaigns conducted for various reasons, such as boycotting certain products or television networks, calling on worshippers to ask for forgiveness, matrimonial purposes, supporting football players in famous international clubs, or promoting different causes. 
Many social media users Arab News spoke to said the effects of campaigns conducted through these channels is generally positive.
“Social media is very important. It is the core of any community, and has a positive impact in voicing social issues,” said media advocate Rajab Al-Selmi, stressing that social media is also a significant marketing tool nowadays, as opinion polls are conducted through these sites, with a wide audience range.
Omar Al-Tamimi, founder of a consumer account and an activist on Twitter, said that his campaign is dedicated to boycotting certain products. “Our campaign aims to protest the high price or the poor quality of certain products,” he added.
Campaigns on these sites attract a large number of users from different backgrounds, highlighted in the sizable amount of users on social networking sites such as Facebook and Twitter, which have 89.74 and 53.85 percent of active users respectively. 
“I founded this account because there are no other accounts that deal with consumers’ needs and issues. We are trying to instill a culture of consumer awareness as the number of users is on the rise. We encourage all consumers, young ones in particular, to boycott a certain product when its price increases without any rational or economic justification,” said Al-Tamimi. 
Another founder of a campaign account on Facebook said that such accounts are founded for the purpose of raising awareness on certain social issues and promoting cultural dialogue and that these sites are an effective tool and weapon to dispel information to users. “Facebook is a wide arena for updates and a forum for people to debate various issues, negative or otherwise. It is effective because of its transparency, ease of communication, and its ability to garner reactions from people in a free manner,” he said. 
“For how long will this congestion last” is the name of another campaign that addresses traffic congestion in Jeddah. Subscribers to this account amount to a staggering 22,028 users. The founder of this campaign said that funds for this campaign came from a media institution with a television channel and a newspaper. 

What's happening around Saudi Arabia

JEDDAH: The Saudi led-coalition fighting to reinstate Yemen’s exiled government aims first to set it up in Aden and then return it to Sanaa if possible via peace talks with Houthi foes, a coalition spokesman said.But if the Iranian-allied Houthis did...
RIYADH: Nine Omani Umrah pilgrims, on their way back home, were killed and 34 were injured, in a road accident which took place near Khurais, between Riyadh and Al-Ahsa province.According to police, the coach carrying the pilgrims collided with a tra...
JEDDAH: The Kingdom and Namibia have signed a protocol to establish diplomatic relations between them.According to SPA, the protocol was signed on Tuesday by Saudi Arabia’s Permanent Representative at the United Nations Abdullah Al-Mouallimi and his...
JEDDAH: Official reports reveal nationalization levels of medical and health workers in the Kingdom remain low, with Saudi nationals making up only 21.7 percent of physicians, 31.8 percent of nurses, and 67.4 percent of ancillary staff.According to t...
JEDDAH: The Saudi Food and Drugs Authority (SFDA) will begin receiving clearance applications for medicines and medical supplies, including drugs containing narcotic or psychotropic substances, for Haj missions or other government bodies on Saturday....
JEDDAH: Saudi importers of cattle said the Haj season this year will not see an increase in the price of livestock due to the stability of the local market and the available supply.There are also guarantees from exporting countries that required quan...
JEDDAH: At the upcoming elections the national identity card will be the only approved document used for identifying voters of both genders and allowing voters to exercise their electoral right, provided all statutory requirements are met.In a press...
JEDDAH: Education Minister Azzam Al-Dakhil has spoken of a new education policy which emphasizes the importance of harmonizing admission policies in universities with the needs of the labor market.Al-Dakhil made these remarks during a meeting with un...
JEDDAH: Local bottled water consumption during the summer, Umrah and Haj seasons this year will increase by 10 percent.“This translates into an annual growth rate of between 4 percent and 5 percent,” Rashed Bin-Zouma, a water industry expert, was qu...
RIYADH: Four Saudi secondary students including a young woman from the Eastern Province have received prestigious medals at the 47th International Chemistry Olympiad (IChO), which concluded in Azerbaijan last week.The winners of the four bronze medal...
JEDDAH: The UAE’s decision to lift fuel subsidies beginning in August has raised the possibility of other Gulf states following suit.Economists suggest a wide disparity of prices of gasoline in the Gulf countries will lead to more petrol smuggling op...
DAMMAM: The tourism industry in the Kingdom is witnessing great interest by authorities to develop the archaeological areas, promote their support services and create the best environment for tourism products, said businessman Abdul Mohsen Al-Hokair....
JEDDAH: The ongoing World Circus at north Obhur has brought smiles on the faces of orphans, with its show of acrobats featuring 20 performers and clowns.The orphans of Al-Rawdah district charitable organization said they found the circus entertaining...
RIYADH: The Nepalese ambassador to Saudi Arabia, Udayaraj Pandey, thanked the Kingdom on Thursday as he ends his four-year tour of duty in Saudi Arabia.Earlier in the day, he called on Riyadh Gov. Prince Faisal bin Bandar to pay him a courtesy call a...
RIYADH: Movies produced by young and amateur Saudi filmmakers will be shown on Saudi Television starting in the middle of next week.“The films will be shown daily to encourage young Saudi filmmakers,” said Abdulaziz Fahad Al-Eid, senior broadcaster a...

Stay Connected

Facebook