McDonald’s seeks place in Australian dictionary

Updated 04 December 2012
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McDonald’s seeks place in Australian dictionary

SYDNEY: The Australian arm of McDonald’s has urged the national Macquarie Dictionary to include “Macca’s” — the brand’s local nickname — in its next edition. The hamburger giant said Macca’s was second only to “footy” among recognizable words in local slang, according to a branding survey it commissioned that found 55 percent of Australians referred to the golden arches in the abbreviated form.
“The research findings have shown that Macca’s is Australia’s favorite brand nickname and that half of the population use the iconic Australianism,” said McDonald’s Australia’s chief marketing officer Mark Lollback. “Knowing this, we think it’s time that Macquarie Dictionary Publishers added our moniker to their dictionary of Australian English.”
Lollback said Australia was the only country in the world that referred to McDonald’s as Macca’s and the abbreviation “reflects our place in the Australian community,” which has a penchant for jocular nicknames.


Images of a father carrying his disabled son during graduation in Yemen tugs at the heart strings

Updated 4 min 26 sec ago
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Images of a father carrying his disabled son during graduation in Yemen tugs at the heart strings

  • Yemeni journalist and photographer Farouk Muqbel took footage of an elderly father in Sanaa

In video footage that will pull at the heart strings of even the most hardened, a proud father can be seen giving his disabled son a piggyback during his graduation ceremony in Yemen.  

The inspiring moment of the elderly man and his son was captured by Yemeni photojournalist Farouk Muqbel, who was filming the graduation ceremony of the Al-Noor Center for the Care and Rehabilitation of the Blind in Sanaa on Wednesday.

The father’s pride can be clearly seen as he carried his son who was graduating from secondary school.

The Al-Noor center was founded in 1967 and serves over 200 students, mostly children, who have visual disabilities.

The center’s manager told Human Rights Watch in 2016 that when the conflict started on March 26, 2015, the Houthis militia set up an office on the ground floor of the kindergarten building and placed guards at the compound’s entrance.