Messe Frankfurt to organize German Pavilion at expo

Updated 06 January 2013
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Messe Frankfurt to organize German Pavilion at expo

Major international trade fair and conference organizer, Messe Frankfurt GmbH, was recently awarded the responsibility for organizing the German Pavilion at the upcoming 2015 World Expo in Milan, Italy.
Messe Frankfurt was awarded the contract by the German Ministry of Economics, beating off stiff competition from numerous other bids.
“Compared to other bidders, Messe Frankfurt’s proposal better met the requirements of the German Federal Ministry of Economics and Technology (BMWi),” said Dietmar Schmitz, commissioner general for trade fair policies and Expo participation at the BMWi.
“We look forward to a fruitful cooperation,” added Wolfgang Marzin, president and CEO of Messe Frankfurt.
“We are pleased to have won the contract and would like to thank the federal government for their trust in Messe Frankfurt’s expertise,” said Marzin.
The World Expo takes place every five years, and Milan followsprevious editions in Hannover (2000), Nagakute (Japan, 2005) and Shanghai (China, 2010). Dubai is currently in the running to host the Expo in 2020. The theme of the 2015 Expo is “Feeding the planet, energy for life.”
According to the organizers, the national pavilions will focus on issues such as food, energy, life and the globe.
The World Expo is scheduled to be open for six months, from May 1 to Oct. 31, 2015.
Messe Frankfurt is considered the world’s largest trade fair corporation with its own exhibition grounds.
“Messe Frankfurt being chosen as organizer of the German Pavilion is a great honor and acknowledgement of its years of expertise in conducting trade events around the world,” said Ahmed Pauwels, CEO of Messe Frankfurt’s Middle East subsidiary, Epoc Messe Frankfurt.
“Over the years, we have grown to be one of the leaders in the trade fair and conference field in the region by extending Messe Frankfurt’s brand of in-depth market knowledge and expertise to our regional events,” he added.


Ma’aden acquisition supports Vision 2030

Updated 24 April 2019
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Ma’aden acquisition supports Vision 2030

The acquisition of an African fertilizer distribution company by Ma’aden, the largest Saudi mining company, will advance Ma’aden’s Strategy 2025, which includes plans to expand operations in the Kingdom and grow sales globally. The acquisition will also support Saudi Arabia’s Vision 2030, which seeks to diversify the economy, increase non-oil exports, boost the Kingdom’s non-oil GDP, and reinforce the mining sector as the third pillar of Saudi industry, after oil and gas and petrochemicals. 

Ma’aden will make its first international acquisition with the purchase of the Mauritius-based Meridian Group, which is due to be completed by September for an undisclosed fee.

The publicly-listed Saudi mining company will acquire an 85 percent stake in the company in an all-cash deal that will provide one of the Middle East’s largest phosphate producers with 3,000 staff and a network of operations across southern Africa, from Malawi to Mozambique, Zimbabwe and Zambia. Phosphate is used to produce fertilizer that is essential in replacing the phosphorous mineral that is removed from soil when agricultural crops are harvested. 

“This acquisition marks a very important step in Ma’aden’s strategy to build global distribution channels for our fertilizer products,” said Darren Davis, president and chief executive of Ma’aden. “As we continue to build one of the largest producers and exporters of phosphate fertilizers in the world, ensuring an efficient route to key growth markets is critical to our success.” 

Agriculture forms a significant portion of the economies of all African countries. As a sector, it can therefore contribute to major continental priorities, such as eradicating poverty and hunger. The agri industry can also boost intra-Africa trade and investments, rapid industrialization and economic diversification, sustainable resource and environmental management, and create jobs, human security and shared prosperity.

The Southeast African market, like most of the African continent of 1 billion people, is experiencing increased demand for phosphate fertilizers which industry analysts expect to continue growing by 5 percent annually over the next decade, fueled by population growth and increasing education in the use of fertilizers.

“Ma’aden is acquiring unparalleled access to complementary distribution, blending and product-development capabilities in this fast-growth region,” said Hassan Al-Ali, Ma’aden’s senior vice president for phosphate. “This transaction will provide us with logistics advantages in Southeast Africa, and greater knowledge of on-the-ground customer requirements, both of which will be instrumental in better serving our customers.”

The Saudi global mining giant will secure the remaining 15 percent of Meridian’s equity over four years on agreed terms linked to the performance of the African company, which distributes approximately half-a-million tons of fertilizer through its network of granulation and blending plants, warehousing complexes and port facilities. 

HSBC acted as Ma’aden’s financial adviser on the deal and Baker McKenzie was the Saudi company’s legal adviser for this acquisition.