Published — Sunday 6 January 2013
Last update 6 January 2013 12:41 am
Major international trade fair and conference organizer, Messe Frankfurt GmbH, was recently awarded the responsibility for organizing the German Pavilion at the upcoming 2015 World Expo in Milan, Italy.
Messe Frankfurt was awarded the contract by the German Ministry of Economics, beating off stiff competition from numerous other bids.
“Compared to other bidders, Messe Frankfurt’s proposal better met the requirements of the German Federal Ministry of Economics and Technology (BMWi),” said Dietmar Schmitz, commissioner general for trade fair policies and Expo participation at the BMWi.
“We look forward to a fruitful cooperation,” added Wolfgang Marzin, president and CEO of Messe Frankfurt.
“We are pleased to have won the contract and would like to thank the federal government for their trust in Messe Frankfurt’s expertise,” said Marzin.
The World Expo takes place every five years, and Milan followsprevious editions in Hannover (2000), Nagakute (Japan, 2005) and Shanghai (China, 2010). Dubai is currently in the running to host the Expo in 2020. The theme of the 2015 Expo is “Feeding the planet, energy for life.”
According to the organizers, the national pavilions will focus on issues such as food, energy, life and the globe.
The World Expo is scheduled to be open for six months, from May 1 to Oct. 31, 2015.
Messe Frankfurt is considered the world’s largest trade fair corporation with its own exhibition grounds.
“Messe Frankfurt being chosen as organizer of the German Pavilion is a great honor and acknowledgement of its years of expertise in conducting trade events around the world,” said Ahmed Pauwels, CEO of Messe Frankfurt’s Middle East subsidiary, Epoc Messe Frankfurt.
“Over the years, we have grown to be one of the leaders in the trade fair and conference field in the region by extending Messe Frankfurt’s brand of in-depth market knowledge and expertise to our regional events,” he added.