Messe Frankfurt to organize German Pavilion at expo

Updated 06 January 2013
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Messe Frankfurt to organize German Pavilion at expo

Major international trade fair and conference organizer, Messe Frankfurt GmbH, was recently awarded the responsibility for organizing the German Pavilion at the upcoming 2015 World Expo in Milan, Italy.
Messe Frankfurt was awarded the contract by the German Ministry of Economics, beating off stiff competition from numerous other bids.
“Compared to other bidders, Messe Frankfurt’s proposal better met the requirements of the German Federal Ministry of Economics and Technology (BMWi),” said Dietmar Schmitz, commissioner general for trade fair policies and Expo participation at the BMWi.
“We look forward to a fruitful cooperation,” added Wolfgang Marzin, president and CEO of Messe Frankfurt.
“We are pleased to have won the contract and would like to thank the federal government for their trust in Messe Frankfurt’s expertise,” said Marzin.
The World Expo takes place every five years, and Milan followsprevious editions in Hannover (2000), Nagakute (Japan, 2005) and Shanghai (China, 2010). Dubai is currently in the running to host the Expo in 2020. The theme of the 2015 Expo is “Feeding the planet, energy for life.”
According to the organizers, the national pavilions will focus on issues such as food, energy, life and the globe.
The World Expo is scheduled to be open for six months, from May 1 to Oct. 31, 2015.
Messe Frankfurt is considered the world’s largest trade fair corporation with its own exhibition grounds.
“Messe Frankfurt being chosen as organizer of the German Pavilion is a great honor and acknowledgement of its years of expertise in conducting trade events around the world,” said Ahmed Pauwels, CEO of Messe Frankfurt’s Middle East subsidiary, Epoc Messe Frankfurt.
“Over the years, we have grown to be one of the leaders in the trade fair and conference field in the region by extending Messe Frankfurt’s brand of in-depth market knowledge and expertise to our regional events,” he added.


Hyundai celebrates ‘Timeless Ramadan’ with short films

Updated 28 May 2018
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Hyundai celebrates ‘Timeless Ramadan’ with short films

Hyundai is taking people on a journey through a “timeless” Ramadan this holy month, in a series of short films being shared in Saudi Arabia.
The three films offer a sentimental view of some of the unchanging Ramadan traditions that pass down through families, creating everlasting memories of Saudi society that resonate across the years.
The stories catch simple moments during Ramadan, particularly those showing a spirit of sharing and giving.
Each film juxtaposes the past and the present in an attempt to show how some memories remain constant through the years.
As the films bring timeless Ramadan to life, we see that traditions passed to us from our grandparents and parents are passed to our children, forming a unique thread between generations.
“Ramadan is a special time for families in the Arab world, and with our Ramadan series for this year, we want to show that while many things in life will change, there are some special things that remain constant,” said Mike Song, Hyundai’s head of operations for Africa and the Middle East.
“It is this ‘timeless’ Ramadan that brings families together, and which crosses between generations to create moments that everyone, young and old, can share.”
This is the third year Hyundai in the Middle East has produced a short film series for Ramadan. In 2016, a series titled “Al-Barakah” followed the theme of Ramadan blessings. In 2017, “Ramadan Everywhere” visited various Arab countries to look at local Ramadan traditions.
The first and second stories are now online. The final story will be available at the time of Eid Al-Fitr.