Published — Thursday 20 December 2012
Last update 20 December 2012 2:36 am
The MINI John Cooper Works Countryman, the most powerful MINI in the current portfolio line-up, was officially unveiled to the Saudi customers and media by its official Saudi importer Mohamed Yousuf Naghi Motors (MYNM).
The MINI John Cooper Works drive events are taking place in the Kingdom and elsewhere in the Middle East and are proudly supported by Virgin Megastore MENA while Goodyear represents the exclusive tire brand on all MINI John Cooper Works models that will be driven during the events.
More than 40 guests participated in the customer and media events here, in which MINI Driver instructors guided participants through the wide range of driving options available on MINI’s exclusive, sporty sub-brand John Cooper Works, including the new MINI John Cooper Works Countryman, through a series of dynamic driving activities.
Participants also enjoyed taxi drives in the new MINI John Cooper Works GP, the fastest MINI ever built. The limited edition model boasts an extensively modified four-cylinder turbocharged engine developing 160 kW/218 hp, adjustable coilover suspension, an ultra-powerful sports braking system, the DSC stability control system with GP race mode. These, along with model- specific alloy wheels and sports tires, all ensure superb handling and provide a whole new level of driving fun for the guests.
Only 2,000 units of the new MINI John Cooper Works GP have been produced worldwide, a limited number of 20 which are available for purchase from MINI importers across the Middle East.
Available from January 2013 onward, the MINI John Cooper Works Countryman will feature with the option of an automatic gearbox. Speeding into the fast lane with a 218 hp, which is channelled through an all-wheel drive system, passengers are guaranteed to get the
Sarah Klippert, MINI Manager, BMW Group Middle East, said: “Currently, the MINI Countryman is the best-selling MINI model in the Middle East, so the new MINI John Cooper Works Countryman coupled with the new automatic gearbox is an exciting addition to the MINI portfolio."
She added: “Saudi Arabia is one of the biggest-selling Middle East market for MINI sales with customers'preference for high-end Cooper S engines. We are therefore confident that the car's new engine, in combination with the automatic gearbox, will contribute significantly to our sales. It will also attract a whole new target audience among Middle East customers, especially as they tend to opt for cars with automatic gearboxes.” She added.
Having arrived in the region last month, the optional automatic gearbox is also available on the following MINI John Cooper Works models: Hatch, Cabrio, Coupé and Roadster. Linked up as standard with a six-speed manual gearbox tuned to suit its high performance characteristics, the new engine on the MINI John Cooper Works models can be ordered as an option with a six-speed automatic gearbox with Steptronic function. Owners who opt to go the automatic route still have the ability to shift gears manually by using the selector or shift paddles located on the steering wheel.
The MINI John Cooper Works collection pays homage to its pioneering British Racing Driver founder John Newton Cooper, who turned his attention to transforming the original Mini into a performance machine back in the 1960’s.
All six MINI John Cooper Works models combine their stand-out sporting potential with unmistakable looks and special equipment features which accentuate the feeling of a race car – both inside and out. The John Cooper Works aerodynamic kit also comes as standard.
These sporty models are ferocious which have been bred for the race track. Stavros Paraskevaides, MD, MYNM (The BMW) said: "Previously the MINI John Cooper Works models were only available with a manual gearbox - and with the Saudi customers having a preference to drive cars with automatic gearboxes, we are confident that the introduction of this new automatic gearbox willattract a new target audience to our MINI John Cooper sub-brand.”