Mobile devices replace watching TV among Kingdom’s families
Mobile devices replace watching TV among Kingdom’s families
Smart phones with Internet access are penetrating youngster’s lives and this impacts the way youth in Saudi Arabia spends their leisure time.
Arab News interviews revealed that Saudi Arabia is leading in choosing smart phones, over television, for entertainment purposes. Smart phones, iPads and other mobile devices are changing the way we watch television, as users can now, through the Internet watch anything at anytime.
“Watching television is still the major leisure activity for the youth, taking up close to three hours every day. But it is losing ground to mobile devices,” said Professor Adnan, a university researcher.
Although calling, texting and e-mailing are standard activities on any mobile device, users in Saudi Arabia are ready to do more. The age group between 12 and 34 years is the largest segment to use the smart phones in the country.
Saud Al-Rub said, “Along with my children I have come across many youngsters, who would rather give up the TV than their mobile phones.”
Mobile ownership is catching on at an early age in Saudi Arabia. Children as young as 12 years old can be seen with an iPhone, BlackBerry or tablet. These teenagers are highly addicted to smart phones. Social networking, listening to music, downloading programs from application stores, finding information on where to hang out with friends and playing online games are among their top activities. Young people still watch the same TV shows, but they are streaming them on mobile devices to a greater degree.
Saher, a university graduate from King Abdulaziz University said “TV channels simply don’t allow me to watch shows when they are first on air. I watch the shows I like on YouTube or via the official channel website on my phone or iPad while doing other things. I hardly know anyone who sits down only to watch TV; the young generation is good at multi tasking.” Ahmed, CEO of a perfume retailing company said, “We choose to advertise the company’s products online through social networking channels. As most of the youngsters access the web daily through their mobile, they prefer to visit Facebook and social media pages of companies rather than the website for information on the company and its products.”
Echoing to this issue, it is noticed that there has been a dip in overall youth viewership. They are considered as the group to be doing and trying other things like using their easy available smart phones to keep themselves update. Most companies are getting digitalized to attract the young consumers.
Majority of them have adopted more digital and online video in their advertising plans, considering it as a place to reconnect with the young audience that is leaving television.
Mahek Khan, a teacher said, “My son of 12 years old turns on an iPad to watch cartoons in his free time which he missed while studying.”
Saudi Arabia to send Syrians an additional $100 million of humanitarian aid
- Total relief provided by the Kingdom since the war began now stands at about $1billion
- Latest package announced by Foreign Minister Adel bin Ahmed Al-Jubeir at conference in Brussels
JEDDAH: Saudi Arabia will provide an additional $100 million of humanitarian aid to alleviate the suffering of the people of Syria, through the King Salman Humanitarian Aid and Relief Center.
The announcement of the latest aid package was made by Minister of Foreign Affairs Adel bin Ahmed Al-Jubeir on April 25 at an international conference on the future of Syria and the region, held in the Belgian capital Brussels. He pointed out that the meeting comes after the suspected chemical attack in the city of Douma, in eastern Ghouta, which killed dozens of civilians, including women and children.
“The world is facing a regime allied with terrorist militias who believe that spreading atrocities and committing crimes will bring victory to it, and that war crimes are bearing fruit,” said Al-Jubeir. “In addition to bombing civilians with explosive barrels, the policies of starvation and siege, ethnic and sectarian cleansing, and the demographic change of Syrian cities and towns, its use of chemical weapons have shocked the entire world.”
He said that the only acceptable solution to the Syrian crisis is a peaceful political resolution, and that Saudi Arabia has been working to achieve this since the crisis began, while also working with others to end the continuing human tragedy in the war-torn country.
The Kingdom has played a role in unifying the ranks of the Syrian opposition and encouraging them to speak with one voice, he added. After the Riyadh 1 Conference in 2015, Saudi Arabia hosted the Riyadh 2 conference for the Syrian opposition in November 2017, which succeeded in unifying the factions and establishing a negotiating body to take part in the rounds of talks held since then, earning praise from the United Nations.
The foreign minister also reiterated his country’s support for the efforts of the UN secretary-general’s envoy, Stephan de Mistura, to resume negotiations between all sides of the conflict.
“The Kingdom hopes that the agreements endorsed by the international resolutions on the ceasefire and the delivery of humanitarian aid to its beneficiaries will be implemented throughout Syria, regardless of their ethnic, religious, sectarian or political affiliations, and calls for the speedy release of detainees and abductees and clarifying the situation of those absent,” said Al-Jubeir. “It also renews its demand to punish individuals and institutions for war crimes and to prevent their impunity.”
He added that the worsening humanitarian crisis affecting refugees inside and outside of Syria should add to the urgency of finding a political solution and resuming the negotiating process as soon as possible.
Since the war began, the Kingdom has taken in about two and a half million Syrians and treats them like its own citizens, Al-Jubeir said, providing them with free health care, work and education. Saudi universities and schools have more than 140,000 Syrian students. He added that Saudi Arabia is also supporting and helping to care for of millions of Syrian refugees in Turkey, Jordan and Lebanon, in coordination with the governments of those countries. The humanitarian assistance provided so far totals about $1 billion.