Published — Thursday 3 January 2013
Last update 2 January 2013 11:59 pm
Sixth generation, fifth triumph: the new BMW 3 Series has won the 2012 Golden Steering Wheel award presented by Auto Bild and Bild am Sonntag magazines.
The latest version of the sports sedan came out top among mid-range and top-range automobiles, thereby winning this important international automobile award for the fifth time in the history of the model.
Norbert Reithofer, chairman of the board of management of BMW AG, was there to receive the trophy at a festive event in Berlin this week.
Third place in the convertibles and coupes’ category went to the BMW 6 Series Gran Coupe.
BMW was also awarded the Golden Advertising Steering Wheel. The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year's Golden Steering Wheel competition.
For over thirty years now, the BMW 3 Series has regularly been listed among the winners of the Golden Steering Wheel. In fact, no other model has received the award more frequently than the BMW 3 Series, currently in its sixth generation.
The success series began in 1978, with further awards following in 1991, 1994 and 1998. At the same time, the BMW 3 Series has become the world's top-selling premium automobile. "I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomizes the character of BMW with its dynamic performance, efficiency and aesthetic appeal," said Norbert Reithofer after receiving the award.
The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only an impressive athletic flair and efficiency as is typical of BMW, but also a level of ride comfort, which has been further optimized as compared to its predecessor model, as well as increased space.
Sporty, elegant lines and a reinterpretation of the front view including a striking visual connection between the twin headlights and the BMW kidney grille give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring has now also been launched.