New BMW 3 Series wins Golden Steering Wheel award



Published — Thursday 3 January 2013

Last update 2 January 2013 11:59 pm

| نسخة PDF Print News | A A

Sixth generation, fifth triumph: the new BMW 3 Series has won the 2012 Golden Steering Wheel award presented by Auto Bild and Bild am Sonntag magazines.
The latest version of the sports sedan came out top among mid-range and top-range automobiles, thereby winning this important international automobile award for the fifth time in the history of the model.
Norbert Reithofer, chairman of the board of management of BMW AG, was there to receive the trophy at a festive event in Berlin this week.
Third place in the convertibles and coupes’ category went to the BMW 6 Series Gran Coupe.
BMW was also awarded the Golden Advertising Steering Wheel. The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year's Golden Steering Wheel competition.
For over thirty years now, the BMW 3 Series has regularly been listed among the winners of the Golden Steering Wheel. In fact, no other model has received the award more frequently than the BMW 3 Series, currently in its sixth generation.
The success series began in 1978, with further awards following in 1991, 1994 and 1998. At the same time, the BMW 3 Series has become the world's top-selling premium automobile. "I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomizes the character of BMW with its dynamic performance, efficiency and aesthetic appeal," said Norbert Reithofer after receiving the award.
The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only an impressive athletic flair and efficiency as is typical of BMW, but also a level of ride comfort, which has been further optimized as compared to its predecessor model, as well as increased space.
Sporty, elegant lines and a reinterpretation of the front view including a striking visual connection between the twin headlights and the BMW kidney grille give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring has now also been launched.

What's happening around Saudi Arabia

RIYADH: The Ministry of Education has suspended all parallel education programs, except in medical and engineering specialties, as well as bridging programs for health diploma certificates.Education Minister Azzam Al-Dhakil gave directions to the rec...
RIYADH: The Cooperative Health Insurance Council said it had suspended operations of six medical insurance companies for violating health insurance regulations by issuing insurance policies without completing the required documentation and violating...
JEDDAH: A local survey found that almost half of Saudis abide by rules and laws in public places outside the Kingdom more than they do inside the country.More than one-third of the respondent sample said they violate road traffic signs and directions...
DAMMAM: A 50 percent decline in the prices of some types of fish in the Dammam Central Market was noted compared to the previous month.Fish sellers attributed this decline to an increased fish supply and fall in demand from hotels and consumers durin...
RIYADH: In a two-day operation, police arrested 343 beggars including women and children during the holy month of Ramadan.A police officer said the raid was carried out in the Salehiya district and 220 of those arrested were women from Ethiopia. “Mos...
RIYADH: Hotels in the capital have made special arrangements by setting up Ramadan tents, where diners can visit to begin and break their fast with special suhoor and iftar meals during the ongoing fasting month.As the Ramadan tent is a popular pheno...
JEDDAH: Kaddadin, or unlicensed transporters, say there is good money to be made during Ramadan especially in transporting Umrah pilgrims from Jeddah to Makkah and back.During this month the number of visitors doubles or triples which means the price...
RIYADH: The holy month of Ramadan is lively at night following Taraweeh prayers. Nights are turned into days during the month in the industrial area where there is a large concentration of automobile workshops.The industrial areas are well illuminate...
RIYADH: The Saudi man behind the green project that ensured 3,400 trees in Khurais in the Eastern Province for a government firm has been approached by a Kuwaiti oil company for a similar project. “After learning about the project in the Eastern Prov...
RIYADH: A total of 1,300 Gambian pilgrims will come to the Kingdom to perform Haj this year, Ambassador Omar Gibril Sallah said on Thursday.“We hope that the pilgrims will observe the fifth pillar of Islam in peace and harmony and may Allah accept th...
RIYADH: The Saudi Commission for Tourism and National Heritage (SCTNH) and the Disabled Children’s Association (DCA) have launched a traffic safety campaign, to reduce the number of accidents that cause disability.Prince Sultan bin Salman, the SCTNH...
JEDDAH: The holy month of Ramadan is a period when non-Muslim expatriates too abstain from eating, drinking or smoking during the daytime out of respect for Muslims who fast from dawn to dusk and also because it is healthy. The expatriates are also...
A policeman was killed in an anti-terror operation on Friday in the western city of Taif, according to the interior ministry. An exchange of fire resulted in the death of the policeman after a raid to arrest a wanted person, state news agency SPA quo...
RIYADH: Customs authorities at Prince Mohammed bin Abdulaziz International Airport in Madinah have foiled an attempt to smuggle 52,850 Xanax capsules into the country.The drug, an anti-depressant, banned in the Kingdom, was found hidden under the clo...
RIYADH: Custodian of the Two Holy Mosques King Salman has ordered that two men face trial for allegedly insulting the late King Abdullah.Quoting reliable sources, a local online publication said that King Salman has also barred Mohsin Al-Awaji and Ab...

Stay Connected

Facebook