New BMW 3 Series wins Golden Steering Wheel award



Published — Thursday 3 January 2013

Last update 2 January 2013 11:59 pm

| نسخة PDF Print News | A A

Sixth generation, fifth triumph: the new BMW 3 Series has won the 2012 Golden Steering Wheel award presented by Auto Bild and Bild am Sonntag magazines.
The latest version of the sports sedan came out top among mid-range and top-range automobiles, thereby winning this important international automobile award for the fifth time in the history of the model.
Norbert Reithofer, chairman of the board of management of BMW AG, was there to receive the trophy at a festive event in Berlin this week.
Third place in the convertibles and coupes’ category went to the BMW 6 Series Gran Coupe.
BMW was also awarded the Golden Advertising Steering Wheel. The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year's Golden Steering Wheel competition.
For over thirty years now, the BMW 3 Series has regularly been listed among the winners of the Golden Steering Wheel. In fact, no other model has received the award more frequently than the BMW 3 Series, currently in its sixth generation.
The success series began in 1978, with further awards following in 1991, 1994 and 1998. At the same time, the BMW 3 Series has become the world's top-selling premium automobile. "I believe the success of the BMW 3 Series lies in the fact that it is the founder of the class of sporty mid-range sedans and perfectly epitomizes the character of BMW with its dynamic performance, efficiency and aesthetic appeal," said Norbert Reithofer after receiving the award.
The new BMW 3 Series Sedan has been on sale worldwide since February 2012 and offers not only an impressive athletic flair and efficiency as is typical of BMW, but also a level of ride comfort, which has been further optimized as compared to its predecessor model, as well as increased space.
Sporty, elegant lines and a reinterpretation of the front view including a striking visual connection between the twin headlights and the BMW kidney grille give the BMW 3 Series an unmistakable appearance. The current model program includes five petrol and five diesel engine versions as well as the BMW ActiveHybrid 3. The intelligent all-wheel drive system xDrive is available for four models. The new BMW 3 Series Touring has now also been launched.

What's happening around Saudi Arabia

RIYADH: The Kingdom and New Zealand have signed an air services agreement to set a comprehensive regulatory framework for air transport, operating on a safe and organized basis.The deal was signed at the General Authority of Civil Aviation (GACA) he...
RIYADH: Education Minister Ahmed Al-Issa has called on teachers, educators and other officials of his ministry to work hard for the common goal of producing quality graduates. “I urge you to do your level best in transmitting knowledge to the student...
AL-AHSA: Uncoordinated production resources, lack of risk planning, evaluation, non-study of similar projects and poor planning are among the reasons for failure of projects, an expert has said.“Total quality management (TQM) is an integrated scienti...
JEDDAH: The Specialized Criminal Court has issued its verdict against two Saudis for terrorism-related offenses and for supporting extremist groups, a local daily has reported.The court issued a prison sentence of ten and a half years to the first de...
RIYADH: The second phase of the operation on a Polish child for a genetic heart disease was successfully performed at the King Abdulaziz Medical City (KAMC) of the National Guard Health Affairs on Wednesday. On a directive from Custodian of the Two H...
JEDDAH: A new breast cancer treatment improves survival rates by an average 20 percent, with life expectancy lengthened by 29.9 months.This is according to Ahmed Al-Wabari, breast oncology consultant at King Fahd Specialist Hospital in Dammam, who ou...
RIYADH: The projects of Saudi students at the Technical Trainers College (TTC) is being showcased at the German pavilion in the 30th Janadriyah Festival. With the slogan “Welcome to Your Future”, the TTC is participating in the festival with Germany...
JEDDAH: The Ministry of Labor has urged firms to immediately start implementing the 10th phase of the Wage Protection System before it becomes mandatory on March 31.Mohammed Al-Faleh, assistant undersecretary for inspection and development of the wor...
RIYADH: As many as 104 antique items that have come from the Pergamon Museum in Berlin, Germany, have gone on display at the National Museum here. The exhibition coincides the Janadriyah festival for heritage and culture.According to local media, the...
RIYADH: A visiting Kuwaiti delegation has praised Saudi Arabia for collecting and preserving various heritage items at the King Abdul Aziz Historical Center in Riyadh.The delegation, led by Kuwait’s Education Minister Bader Al-Essa, was given a tour...
RIYADH: Road security forces in Madinah apprehended two Asian expats who were caught in possession of a huge amount of money totaling SR1.6 million and talismans.“The two Asians were riding in a Japanese-made car when they were stopped at the Yanbu-...
RIYADH: Good news for the 25,000 British expatriates in the Kingdom, who will get their franchise to participate in the referendum on the UK’s membership of the European Union.In an announcement on Thursday, the British Embassy here said that the Uni...
JEDDAH: Jeddah Municipality, with cooperation of the Check Safety First British company, launched an award of excellence for services in restaurants under the name E-Cristal to support the establishment of best services in restaurants and eatery shop...
JEDDAH: Well-known Indian cricketer Irfan Pathan married Safa Baig, an Indian woman, who was born in Jeddah and raised here by her Hyderabadi parents.The marriage was solemnized at a simple ceremony at the Grand Mosque in Makkah on Wednesday. Only a...
RIYADH: The Ministries of Interior and Islamic Affairs are considering appointing security guards at all the mosques in the Kingdom where Friday prayers are held.The move comes as a precautionary and regulatory measure to protect the mosques from at...

Stay Connected

Facebook