DUBAI: LAMA AL-SETHRY
Published — Sunday 7 April 2013
Last update 7 April 2013 4:16 am
GITEX Shopper, the “most anticipated” event for technology aficionados, is back in Dubai. Every year, the big event attracts thousands of visitors including IT professionals, end-users, regional traders and students. More than 30 exhibitors this year are offering attractive promotions for buyers; total sales are expected to be high as last year's exhibition reported sales that exceeded AED 237 million. The list of exhibitors includes giant retailers in the local and regional market of electronics, lifestyle-technology and gadgets such as Jumbo Electronics, Samsung Gulf Electronics, AXIOM Telecom, Jacky's Electronics and many more.
Feroz Abubecker, general manager of Hifi City Audi Visual Entertainment, told Arab News: "This is our second year here at GITEX; we had a great experience last year and we started off well this year and we are expecting more by the end of the event." He added:" We sell home-cinema systems starting from AED 999 all the way up to AED 1.3 million." In comparison to last year's show, Abubecker said: "Compared to last year's event, it was a bit slow on the first day, but the second day this year is better than the second of last year's."
He added: “We see positive trends taking place in the market and we have made some great deals that we never thought was possible at this point. We carry 14 well-known brands and they were the reason why we first decided to be part of GITEX 2012."
Field Operations Executive at Nestle, UAE, Intissar Dennaoui said: "Our activity here at GITEX is all about creating brand-awareness of Nestle Dolce Gusto machine, which is the new multi-beverage machine from Nestle. It's a coffee-shop experience at the comfort of your own house and that is why we don’t refer to it a coffee-machine, we say it's a multi-beverage machine, which provides different varieties of beverages such as coffee, tea or iced-beverages."