SRMG launches Reesh Festival of Creativity



RIYADH: Md Rasooldeen

Published — Thursday 16 May 2013

Last update 21 May 2013 6:34 am

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Chairman of Saudi Research and Marketing Group (SRMG) Prince Turki bin Salman announced Tuesday that the Reesh Festival of Creativity in Saudi Arabia will be held in Riyadh in September this year.
The announcement was made at the launch of the Reesh Festival at the Four Seasons Hotel here. The festival in Riyadh was launched by the Saudi Research and Marketing Group in cooperation with the The Cannes Lions Festival of Creativity based in France.
SRMG is one of the integrated leading publishing groups in the Middle East. It also enjoys an outstanding position in the aspects of publishing, media,advertising, distribution and printing and has a wide presence and audience in the Kingdom. The group's main activities are centered throughout the Kingdom and it has publishing, printing and distribution centers in seven countries.
The Cannes Lions International Festival of Creativity is the world's largest celebration of creativity in communications. There are around 11,000 members of the global creative communications industries gather to be inspired and educated. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are displayed and judged at the Festival, held from June 16 to 22 in Cannes, France, every year. The winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.
Reesh Festival of Creativity in Saudi Arabia, will be part of Cannes Lions Festival, and will include exhibition, competition, workshops and screenings by industry leaders.
SRMG Managing Director Azzam Al-Dakhil, Sultan Al-Sudairy, chief executive officer of SRMG's Numu Ventures, Cannes Lions Festival Chief Executive Officer Phillip Thomas and Reesh Creative Festival CEO Sultan Al-Fakeer were also present at the launching ceremony.
Al-Fakeer said it is going to be an annual must-attend event for the advertising and communications industry to learn, get inspired, network and celebrate. “It will be a place where clients, agencies, marketeers and students gather and have the opportunity of the year in learning and networking.”
The festival will bring together superb line-up of international speakers to address the region's creative community, he added.
He said that the purpose of the festival is to generate creativity among the people. “We would focus on education, inspiration and creation of opportunities for people, who like to join the industry. University and college graduates, who are interested in advertising and graphic designs will be given opportunities to participate in the new ventures. “It will be a place where creative work is presented to establish new opportunities with leading business clients. It is a great chance to discover future job opportunities. It is a great chance to network with different clients and gain feedback from experts.”
Sultan Al-Sudairy thanked all those partnering with SRMG to make this innovative venture a success. The festival, he said is expected to attract a large clientele of youths, who are interested in advertising and graphic designing.
Phillip Thomas said that he is happy to associate with the Kingdom in organizing the festival. He said talents of young Saudis could be well harnessed through creativity programs.

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