JEDDAH: KHALIL HANWARE | ARAB NEWS STAFF
Published — Sunday 19 May 2013
Last update 19 May 2013 5:07 am
Haji Husein Alireza & Co. Ltd. (HHA), sole distributor of Geely vehicles across the Kingdom, is all set to launch Geely’s SUV Emgrand X7 model into the Saudi market on June 11.
“The shipment of vehicles has already arrived and we are preparing ourselves for the smooth launch across the Kingdom,” Husam Al-Hanbali, general manager, sales and marketing at HHA, told Arab News.
Al-Hanbali, who visited China recently to gain first-hand information about the model, said he saw a huge demand for SUVs in the Kingdom.
“I hope the Emgrand X7 model will have a big impact on the growing SUV market in the Kingdom.”
Four Geely models — LC Panda, GX2, EC7 and EC8 — have been doing well since their launch in Saudi Arabia in September 2011, he said.
“Our expectations are high for this year after the launch of Emgrand X7 SUV model in June. We are targeting to sell 18,000 vehicles this year in the Saudi market because our after sales service is also excellent,” he added.
Al-Hanbali, who visited the 2013 Shanghai Auto Show with a Saudi delegation, said the show witnessed the high technology of Chinese automobile brands where manufacturers continued to push their range of market leading technologies and internationally applauded car models.
“Geely’s presence at the auto show was very impressive,” he said.
Geely showed a total lineup of 23 vehicles at the 2013 Shanghai Auto Show, including an all-new future concept model, soon to be produced models, current models, new energy models and Geely’s leading engine and gearbox technology, which includes six speed automatic and seven speed Dual Clutch Technologies (DCT).
HHA was recently honored with ‘top distributor of Geely cars in 2012’ and ‘the most excellent after sales service titles.
The awards were announced at the Geely International Conference, held in Hangu City China, at the headquarters of Geely Corporation.
The awards were presented by Li Shufu, chairman of Geely Group, and An Conghui, president of Geely Group, to Khalid Alireza, HHA’s director and financial planning manager, and Mazin Ashari, after sales services manager, who received the awards on behalf of HHA.
Geely, along with its global partners, have been pushing the development of green energy vehicles such as pure electric vehicles and hybrid drivetrain models for a number of years. Geely used the 2013 Shanghai Auto Show as a platform to showcase Geely’s commitment to a greener automotive future with the global premiere of the company’s KC Concept and an entirely new Emgrand EC7 pure electric sedan.
Geely tried to show that they are a truly international automotive manufacturer with global design and engineering capabilities capable of producing internationally accepted cars.
About Geely’s cooperation with the global suppliers, Leon Chang, project specialist, business development department, Geely International Corporation, said: “All our suppliers are managed by Geely’s purchasing company and logistic company (which are major subcompanies of Geely Holding Group), and all parties can cooperate smoothly in order to meet design and manufacturing demands.”
The KC concept is based on Geely’s largest new vehicle platform and aims to give global consumers a taste of what future Geely models will look like.
The KC Concept is a product of the first joint project by Geely’s recently appointed Vice President of Design Peter Horbury and Design Director Ken Ma.
Both designers are veterans of the global automotive industry and will continue to work together to develop world-class cars for the Geely brands. Horbury is well known in automotive design circles for his career in automotive design; he held a prominent position at Volvo for a number of years and has been credited by automotive media for creating the modern Volvo style. Ken Ma joined Geely as design director in 2012 and has previously worked for automotive industry giants such as GM.
Geely’s design team have looked toward luxury materials such as jade, fine red wood and ambient lighting to increase the sense of interior quality, with overly contrasting warm-white and traditional dark red Chinese elements to create a dignified atmosphere in both the front and rear of the concept model to give a clean and clear interior appearance.
Geely is also heavily focused on future technologies; Geely has already developed pure electric vehicles and methanol powered vehicles. Geely continues to further its advanced progress in core green technologies with great breakthroughs over the past year.
Zhejiang Geely Holding Group is one of the top ten automobile manufactures in China. Since entering into the car market in 1997, Geely has seen rapid development through flexible management and unremitting independent innovation.
Geely’s total assets have now exceeded RMB 100 billion (including Volvo Cars Corporation), which has made Geely a Chinese Fortune 500 company for nine consecutive years and top 10 auto manufactures for eight consecutive years.
Geely has established a complete domestic sales network comprising nearly 1,000 4S dealers and service stations, with Geely establishing nearly 200 sales and service outlets in overseas markets with outlets being continually added.
Geely has over 18,000 employees, including over 2,300 engineers and technicians, three academicians, dozens of foreign experts, and doctors, hundreds of masters and senior engineers.