#Saudi Arabia world’s 2nd most Twitter-happy nation

Updated 26 May 2013
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#Saudi Arabia world’s 2nd most Twitter-happy nation

Saudi Arabia currently ranks second among the world’s fastest growing countries on Twitter, with a 42-percent increase in the number of account holders after Indonesia, which rose to 44 percent, according to GlobalWebIndex’s ‘Stream Social: Quarterly Social Platforms Update.’
“Twitter appeals to the Saudi user. He just wants to say what is on his mind, float an idea, debate and discuss it and jump onto a new subject,” said Bilal Hallab, social business strategist and general manager at the Social Clinic, a social media and business consultancy firm based in Jeddah.
“We see these phenomena in many countries. In the US for example, Twitter is by far more common and preferred than Facebook.”
Hallab adds that the majority of Internet users in Saudi Arabia are Twitter account owners, with three million users. Facebook has more than six million users. “The growth of Twitter over the past eighteen months in the country is phenomenal.”
According to a report released by the Social Clinic in 2012, Saudi Arabia topped the list of Twitter growth penetration throughout all four quarters of 2012, with a growth rate exceeding 3,000 percent versus the global growth rate of 300 percent. “What is more surprising is that Riyadh held 10th position as a city worldwide in terms of tweets per month,” said Hallab.
Riyadh alone accounts for 50 million tweets. Saudi Arabia has the most Arabic tweets among the other Arabic-speaking countries and it accounts for 30 percent of the entire Arabic tweeting population. This makes Arabic one of the top 5 growing languages on Twitter, according to the Social Clinic report. “Twitter allows for short fast live-updates and conversations that spread information at the quickest speed and with the widest reach,” said Manal Assaad, a social media strategist and marketing consultant at the Manalyst. “Facebook has more users than Twitter in Saudi Arabia (5+ million users on Facebook users and 3+ million active Twitter users by the end of 2012), but Twitter is a more open social network that allows users to discover what’s going on around them, follow what others are doing or talking about, and lets them communicate with other users freely even if they don’t know them.”
Assaad said that starting or joining conversations on Twitter with strangers is much easier than on Facebook considering its very public nature.
It is also a more fun and lively source of news that is more accommodating to the nature of the Saudi youth, where important and relevant news come to them instead of them having to look for it.
The largest age group of Twitter users in the Kingdom is the 25-34-year-olds. The second largest group is the 18-24-year-olds.
“From my personal experience, I can say that Twitter can give the youth a great boost in terms of data discovery and knowledge, ideas and value exchange,” said Assaad. “Twitter allows the youth to follow local and international professionals who share their knowledge as well as useful tips and articles in small doses on a frequent basis.”
Assad herself has over 11,000 followers on Twitter.
She added that Twitter is also a great platform for crowdsourcing, where, with just a single tweet, you can reach hundreds — and even thousands — of users who can answer your questions, give you ideas and opinions, solve your problems, or at least spread the word about your needs.
“When used properly and strategically used to build and engage a community, Twitter can help support your business, whether you’re a start-up trying to raise awareness about your brand, or you’re a big brand aiming to support your customers with speed and spot potential customers.”


Tech accessories: Are these ‘side’ devices worth your money?

Updated 15 October 2018
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Tech accessories: Are these ‘side’ devices worth your money?

  • Tech retailers have continuously introduced side accessories to augment daily gadget use
  • Some accessories can really be helpful, but there are some that are just unnecessary

DUBAI: Using your phone to capture a moment has become second nature. A reflex stimulated by literally any experience – from the time the waiter delivers your food to the table, to the moment your best friend gets married – they are all documented, hundreds and thousands of photos and videos stored in an easily accessible digital storage. Our phones have indeed become our photo albums.

But while the memories we make every day are endless, the storage capabilities of our devices are limited, and tech companies have introduced a number of side accessories that address this rather disconcerting fact.

We take a look at some of the most popular storage-enhancing tech accessories in 2018 – Virtual storage is big business, but is it worth the money and is it necessary?

SanDisk Extreme MicroSDXC UHS-I Card with Adapter

Action cameras have long caught the eye of frequent travelers – if you’re one of them, this might be for you. The SanDisk Extreme memory cards are among the most popular ones in this niche, with its 4K Ultra HD and Full HD video recording and playback capability, especially built for adventurers who are fond of taking content while on the rush. 

The memory card’s selling point is its ability to survive in the most severe conditions. The manufacturers say it still functions in extreme temperatures and after being submerged a meter-deep salt water for three days. 

Read and write speeds are remarkable, especially for a very good deal that does not involve splashing out too much cash – the 32GB version sells at $18.99, while the 256GB sells at $139.99.

SanDisk Ultra MicroSDXC UHS-I Card with Adapter

The SanDisk Ultra memory card is one of my favorites. For starters, the memory capacity ranges from 16GB to a whopping 400GB – and it handles file transfers in a breeze. Packaging suggests a read speed of 100Mbps, with a slightly lower write speed. But over-all performance still depends on the host device – my Samsung Galaxy S9 plus is a perfect match.

Ideal for smartphones and tablets, this high-powered memory card works wonders in capturing and storing full HD videos. I watch a lot of my favorite TV shows on the go – and this memory card’s performance ups that experience by a notch. Smooth app launches are also very noticeable, credit that to its A1 rating, which means that the card is fully optimized for app use.

The higher capacity versions of SanDisk Ultra are worth the extra cash, especially for users who are heavy on storing multimedia content on their mobile devices. 

But cheaper options are available, with the 16GB version at $8.99. The 400GB version sells at $184.99.

SanDisk Connect Wireless Stick 

As the name suggests, the SanDisk Connect Wireless is a USB flash drive that uses built-in Wi-Fi to transfer and stream files wirelessly to and from multiple mobile devices. Available in several memory capacities up to 256GB, this comes with a free mobile app for file management. 

Upon testing, transfer speed is as slow as I expected, as the wireless stick only uses the older USB 2.0 technology – a weird choice in a spur of USB 3.0-capable flash drives. Wireless functionality can easily be dismissed in this area – I’d still use the classic wired-only memory sticks. But the multiple devices streaming feature was interesting, which is probably the product’s main selling point. However, I see very rare instances where this function really becomes necessary. For a $15.99 device, I’d pass on it.

SanDisk iXpand Flash Drive and Mini Flash Drive

Apple devices are notorious for their lack of flexibility when it comes to expanding storage capacity, compared to their Android counterparts, and this product is a clear attempt to address that. The flash drives sport a back-to-back connectivity setup – one for a regular USB port and the other for a lightning USB port, and are available in 16GB, 32GB, 64GB, and 128GB versions.

But these flash drives can easily be brushed aside especially for MacBook or iMac users given Apple’s sophisticated cloud ecosystem. If you want to free up your memory by dumping photos and other media content, you can already do that directly to your laptop without using a thumb drive, potentially rendering this device redundant, if not unnecessary. 

Prices start at $25.99.

SanDisk Ultra Dual Drive m3.0

For Android users there is SanDisk’s Ultra Dual Drive m3.0. With a micro-USB and a USB 3.0 connectors on both ends, this OTG flash drive allows users to move content easily from both phones and computers.

As an Android loyalist myself, the Ultra Dual Drive does its job well in terms of speed and performance. As soon as it’s plugged in, the drive auto-mounts with ease – especially with the newer versions of the Android OS. The USB 3.0 connectivity was good enough for its price with an average write speed of 32Mbps and read speed of 110Mbps. The drive can also be used on USB 2.0 ports in slower read and write paces. 

But this Ultra Dual Drive is slowly becoming obsolete in the face of USB-C mobile phones. Recent releases from Samsung, for instance, are no longer compatible with this device. If USB-C is the future, then this OTG flash drive is definitely out of the list. Other android users can still take advantage of this product though, since some mobile developers have yet to join the USB-C craze. 

Prices start at $9.99.