Wimbledon embraces new technology with iPad app



REUTERS

Published — Saturday 22 June 2013

Last update 22 June 2013 2:37 am

| نسخة PDF Print News | A A

LONDON: Wimbledon, the world’s oldest tennis championship, is embracing new technology with an iPad app to appeal to a younger audience.
The app allows users to navigate around the grounds via a photographic map, zooming in on specific courts to get updates on the state of play. They can also get alerts telling them how their favorite players are faring.
The All England Club (AELTC), which stages the tournament on the grass courts of suburban London, is in the position of knowing that demand for tickets far outstrips supply.
But with so many people unable to get tickets, the tournament’s online presence has brought it closer to fans around the world, AELTC Commercial Director Mick Desmond said.
“If you can’t come to Wimbledon, we want to try to make it the next best experience,” he told Reuters.
“We try to position Wimbledon as tennis in an English garden but at the same time we want to be at the cutting edge of innovation,” he said.
“It’s allowing us to reach a younger audience.”
The launch of the free iPad app follows a push into mobile in 2011 and an overhaul last year of the official Wimbledon website. The site attracted 17 million users in 2012.

IBM also offers predictive software to help online fans to gauge the momentum of a match, point by point. For Wimbledon this will be complemented by a monitor of social media sentiment to show who is seen to be gaining the upper hand.

What's happening around Saudi Arabia

Custodian of the Two Holy Mosques King Salman arrived here yesterday evening on an official visit to the United States of America at the invitation of the US President Barack Obama.At Andrews Air Force Base Airport, he was received by US Secretary of...
JEDDAH: The government has banned the use of liquefied petroleum gas (LPG) for cooking at the holy sites during the Haj this year. Vice Custodian of the Two Holy Mosques Mohammed bin Naif, interior minister and president of the Supreme Haj Committee,...
RIYADH: The government plans to pay SR500,000 in compensation to the family of every person, regardless of nationality, who died from the deadly Middle East Respiratory Syndrome (MERS) coronavirus in the Kingdom, the Ministry of Health announced on T...
RIYADH: The Ministry of Health has launched a program to vaccinate all public and private sector workers on Haj duty this year.Launching the program at the ministry’s headquarters here on Thursday, Tarif Al-Ama, undersecretary for treatment services...
JEDDAH: Makkah Gov. Prince Khaled Al-Faisal was briefed Thursday about Murooj Jeddah residential project, located in the eastern part of the governorate. Representatives of the Jeddah Development and Urban Regeneration Company, the executing company...
ANKARA: The Kingdom plans to highlight the country’s economic progress and influence globally at the meeting of G-20 Ministers of Labor and Employment here this week, said Mufrej Al-Haqabani, Saudi Arabia’s labor minister. In a statement to the Saudi...

Stay Connected

Facebook