F6or Faris: Traditional breakfast with a twist

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Updated 26 June 2013
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F6or Faris: Traditional breakfast with a twist

Fa6or Faris is Arabic for Faris’ Breakfast. It is a casual dining restaurant located on Malik Road, right before Tujjar Jeddah. The restaurant is now the talk of the town and is fully booked by young Jeddawis who love their Hejazi breakfast.
The reason why it is so famous is that it started as a hashtag on Twitter. Faris Al-Turki started an Arabic hashtag — Faris’ breakfast — and asked Twitter users to share pictures of their breakfast meals with the hashtag.
He later developed it into a restaurant that serves breakfast all day and night. When you visit it, don’t be surprised if you see everyone taking pictures of their food and tweeting it. I guess that’s the new trend.
The restaurant’s decoration is very basic; it has black wooden chairs and tables. The walls are all white except for one wall, which has a big blue strap, which is adorned with a hashtag to reflect the story behind the restaurant. One of the white walls has posters of famous tweets about the restaurant. There are also TV screens that carry live tweets from people who share their experiences at F6or Faris everyday.
I was very happy to see that all of the restaurant staff comprises young Saudi men, which you will not see anywhere else. They were eager to guide me through the menu, recommended the best dishes and were easy to deal with.
Looking at the menu, I was excited to try everything there. However, I stuck to what our waiter recommended.
We were a party of four, and the restaurant advised sharing and so we did.
We started with Saudi breakfast, which comprises three small plates of Shakshoka, which is scrambled eggs with tomatoes, and onions and spices; Saudi foul, which is mashed foul with tahina, tomato sauce and spices; and a third plate had feta cheese with diced tomato. This is served with assorted bread and a choice of coffee and tea. I highly recommend this dish; it is a great way to explore the different flavors of a real Saudi breakfast.
Masoub is a famous Hejazi dish; we usually have it for breakfast, especially in the holy month of Ramadan. It is a sweet dish made with mashed bread, honey and bananas. Fa6or Faris offers two kinds, the traditional one and the other called My Father’s Masoub, which is served with cream. It tasted exactly like my grandmother’s dessert, with small pieces of crunchy bread mixed with honey and mashed bananas. It should be eaten when hot.
The menu offers a variety of waffles in different flavors, such as chocolate, peanut butter and Faris waffles topped with a variety of seasonal fruits and ice cream. We had the cinnamon waffles with diced apples. I wasn’t very fond of it because I thought it was a little dry and needed a sauce, but the waffle itself was beautifully cooked with crunchy sides, just the way I love it.
Our waiter insisted we try the chocolate pancake, which he said is “heaven in every bite.” I couldn’t agree more. The pancake looked appetizing when it arrived and was decorated with a symbol of the hashtag in chocolate.
The pancake was fluffy and moist. But the surprise element was the warm, gooey Nutella chocolate spread inside. Need I say more?
If you are a fan of sandwiches, then you will find an interesting variety for both vegetarians and meat lovers: From grilled Hallomi cheese sandwich, feta cheese sandwich, tuna sandwich to club sandwich, smoked turkey sandwich and more.
There is a whole range of egg dishes to choose from. There is the cheese omelet, fried eggs, bell pepper eggs and of course, the famous poached eggs, which are served on a bed of toast bread, a slice of turkey, spinach and topped with Holland sauce. The sugar eggs are interesting because the eggs are cooked in sugar. For those who are looking for other kinds of breakfast, they can try the French toast, cheese platters, fruit salads, and their mini sandwich platter
The restaurant also serves English breakfast with eggs, jam, cheese and seasonal fruits. The American breakfast comprises eggs, potatoes, sausage and a mini pancake.

Expect to pay: Around SR 30 to SR 50.
Opening hours: Everyday from 6: 00 a.m. to 11:30 pm.

Email: [email protected]


Saudi home-bakers cooking up sweet business on internet

Nada Kutbi started baking from home for family and friends before setting up her Sucre De Nada pastry shop to expand her home business. (Photos/Supplied)
Updated 22 May 2019
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Saudi home-bakers cooking up sweet business on internet

  • Thanks to social media, business is booming for Jeddah’s cake and pastry makers

JEDDAH: Enterprising Saudi home-bakers have been turning to social media to help cook up some sweet business success.
The Kingdom’s food producers are proving to be some of the rising stars of the internet, and none more so than 53-year-old mom Nada Kutbi.
Her Sucre De Nada pastry shop in Jeddah has become one of the go-to places for homemade desserts and cakes, and the online side of her business is also booming.
Kutbi’s daughter, Nassiba Khashoggi, told Arab News: “She has basically been baking all her life, especially after having children. She used to make cookies for us and whenever she tried a dessert somewhere else, she would recreate it.
“In restaurants or gatherings, she would always analyze sweets and make them at home for her family. That was how she started baking.
“I don’t think she ever thought she could pursue it as a career, but everyone loved her baking and one of her closest friends encouraged her to start her business when she was a stay-at-home mom.
“It was in 2011-2012, and her friend basically forced her to start by telling her, ‘yallah! make a cake and I will buy it from you now.’”
Khashoggi added: “In the beginning we just went by word of mouth, but when Instagram came along, we made an account and started posting pictures and the customers loved her creativity and uniqueness. I don’t think many people knew what banoffee was before my mom promoted it.”
Although Kutbi’s unique takes and touches went down a treat with customers, it was not until Ramadan last year that she officially opened her bakery in Jeddah.
But stepping up from running a home business presented new challenges. “When you are running a home business there are few staff and it is easy to control,” said Khashoggi. But expanding requires you to put more trust in other people and that was difficult for my mom. Also, when we increased the number of our products it became harder to maintain the quality of goods.”
Kutbi aims to avoid storing, pre-baking or freezing her products and is not a fan of mass production and blast freezing, according to her daughter. “In short, she is against commercial baking,” said Khashoggi. “What is unique about my mom is that everything she makes is made the same day from scratch. It makes it harder for her to redo everything but that’s what makes her special.”

HIGHLIGHtS

• The Kingdom’s food producers are proving to be some of the rising stars of the internet, none more so than 53-year-old mom Nada Kutbi.

• Kutbi’s unique takes and touches have been a hit with customer, but it was not until Ramadan last year that she officially opened her bakery in Jeddah.

Sometimes customers even send pictures or pieces of dessert to Kutbi asking her to recreate their favorite foods.
Another Jeddah-based bakery thriving on the internet is Ganache. Run by Anas Khashoggi, 58, and Jamila Ali Islam, 48, the pastry business has been operating for almost 20 years.
Khashoggi supported his wife after spotting her talent for baking and took a leap of faith by giving up his job and starting an online bakery.
“At that time, there was no social media, but we made an introductory website, which helped us gain popularity,” he said. That was in 1996, and the couple’s first store opened later the same year.
“Ganache has its own unique spirit as a family business, and it is run by Saudi youth who are managing the bakery and understand the Saudi market. The family committee is the one that approves the products,” added Khashoggi.