Turning a hobby into a source of income



Lama Howdaly

Published — Wednesday 10 July 2013

Last update 12 August 2013 10:20 am

| نسخة PDF Print News | A A

This young lady is still in her early 20s pursuing her studies at King Saud University, but she has already carved a niche for herself in the field of accessories designing. Her designer products are sought after by the young and the old alike in the Kingdom. Meet Malak Al-Saleh who is fast emerging as a role model for girls her age. From using beads initially, she graduated to using technology to develop her hobby, now a flourishing business. She spoke to Arab News about her hobby, her passions and how it transformed her life.

Q: How did you enter the world of accessory designing?
A: I used to watch my mother work on her handcraft, making accessories for us at home and also for relatives and friends. I would help her choose material needed, keeping up with the latest trends on TV and the Internet. I became hooked to this hobby and started to make my own collection. My relatives and friends admired my work and there was a demand for my accessories, so I started selling my products to them and to others. That’s how I started my business.

Q: How did you develop your work and how did you market it?
A: Whenever I made any piece of accessory, I would photograph it for authentication. I also noticed that many girls and women were advertising their various products on Twitter and Instagram. I then opened a dedicated account for my business and started uploading pictures of my products with their prices.

Q: Do you also sell your products through a shop or do you just depend on advertising through social media?
A: I started off by selling my products directly to my friends and acquaintances, but right now I sell mostly online.

Q: What raw materials do you use and what steps do you take to produce your accessories?
A: It depends on the design, but mostly I like to use crystal and pearl beads that are rich in color and a joy to look at. After I collect my raw material, I start off by drawing various designs and once satisfied with them, I begin to implement my designs.

Q: Do you have an assistant to help you with your work?
A: No, I make my accessories with my own hands, but I do seek other opinion, and sometimes customers have their own particular tastes and requirements.

Q: So, do you accept exclusive orders? How is that done?
A: Yes, I do receive special orders, and that’s usually through the Whatsapp application.

Q: How are your prices?
A: My prices range from SR 15 to SR 70, depending on the size of the piece and raw materials used.

Q: What is your target group of customers?
A: I don’t really target a specific group, because the range of my accessories can be used by anyone — from children to teenagers to adults.

Q: What is your ultimate goal and who is your inspiration and role model in this field?
A: I am very ambitious; also, as a member of my community I would like to add a creative touch to my surroundings. My ultimate goal is to become a famous accessory designer both locally and internationally. As for inspiration, it is everywhere, and I admire anyone who is talented in this particular craft.

Q: Which celebrities would you like to wear your accessories in the future?
A: Julianne Hough and Jennifer Lawrence.

[email protected]

What's happening around Saudi Arabia

RIYADH: The Kingdom and New Zealand have signed an air services agreement to set a comprehensive regulatory framework for air transport, operating on a safe and organized basis.The deal was signed at the General Authority of Civil Aviation (GACA) he...
RIYADH: Education Minister Ahmed Al-Issa has called on teachers, educators and other officials of his ministry to work hard for the common goal of producing quality graduates. “I urge you to do your level best in transmitting knowledge to the student...
AL-AHSA: Uncoordinated production resources, lack of risk planning, evaluation, non-study of similar projects and poor planning are among the reasons for failure of projects, an expert has said.“Total quality management (TQM) is an integrated scienti...
JEDDAH: The Specialized Criminal Court has issued its verdict against two Saudis for terrorism-related offenses and for supporting extremist groups, a local daily has reported.The court issued a prison sentence of ten and a half years to the first de...
RIYADH: The second phase of the operation on a Polish child for a genetic heart disease was successfully performed at the King Abdulaziz Medical City (KAMC) of the National Guard Health Affairs on Wednesday. On a directive from Custodian of the Two H...
JEDDAH: A new breast cancer treatment improves survival rates by an average 20 percent, with life expectancy lengthened by 29.9 months.This is according to Ahmed Al-Wabari, breast oncology consultant at King Fahd Specialist Hospital in Dammam, who ou...
RIYADH: The projects of Saudi students at the Technical Trainers College (TTC) is being showcased at the German pavilion in the 30th Janadriyah Festival. With the slogan “Welcome to Your Future”, the TTC is participating in the festival with Germany...
JEDDAH: The Ministry of Labor has urged firms to immediately start implementing the 10th phase of the Wage Protection System before it becomes mandatory on March 31.Mohammed Al-Faleh, assistant undersecretary for inspection and development of the wor...
RIYADH: As many as 104 antique items that have come from the Pergamon Museum in Berlin, Germany, have gone on display at the National Museum here. The exhibition coincides the Janadriyah festival for heritage and culture.According to local media, the...
RIYADH: A visiting Kuwaiti delegation has praised Saudi Arabia for collecting and preserving various heritage items at the King Abdul Aziz Historical Center in Riyadh.The delegation, led by Kuwait’s Education Minister Bader Al-Essa, was given a tour...
RIYADH: Road security forces in Madinah apprehended two Asian expats who were caught in possession of a huge amount of money totaling SR1.6 million and talismans.“The two Asians were riding in a Japanese-made car when they were stopped at the Yanbu-...
RIYADH: Good news for the 25,000 British expatriates in the Kingdom, who will get their franchise to participate in the referendum on the UK’s membership of the European Union.In an announcement on Thursday, the British Embassy here said that the Uni...
JEDDAH: Jeddah Municipality, with cooperation of the Check Safety First British company, launched an award of excellence for services in restaurants under the name E-Cristal to support the establishment of best services in restaurants and eatery shop...
JEDDAH: Well-known Indian cricketer Irfan Pathan married Safa Baig, an Indian woman, who was born in Jeddah and raised here by her Hyderabadi parents.The marriage was solemnized at a simple ceremony at the Grand Mosque in Makkah on Wednesday. Only a...
RIYADH: The Ministries of Interior and Islamic Affairs are considering appointing security guards at all the mosques in the Kingdom where Friday prayers are held.The move comes as a precautionary and regulatory measure to protect the mosques from at...

Stay Connected

Facebook