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Bisat Al-Reeh rolls out the magic carpet

The 14th edition of Bisat Al-Reeh or the ‘Magic Carpet’ festival was inaugurated Sunday night by Princess Hessa Al-Shaalan, wife of Custodian of the Two Holy Mosques King Abdullah, at the Jeddah Center for Forums and Events.
Bisat Al-Reeh is Ramadan’s biggest charity bazaar that gathers people together to celebrate fashion, style, food and other merchandise, while raising money for different charity organizations. It is also an opportunity for local designers to showcase their products on a popular platform.
The National Home Health Care Foundation (NHHCF) is organizing the event, which will run until Thursday.
The festival is one of the key fund-raising programs that the foundation hosts every year.
Princess Adelah bint Abdullah, president of the NHHCF — Western Province, said the festival proves its success year after year by attracting women from within and outside the Kingdom.
“This festival adopts different welfare programs that aim to develop and build new health care centers, programs, initiatives and awareness campaigns. It also helps collect monthly food baskets that go to sick and needy people that the foundation fosters,” she said.
“This year we have exhibitors from Bahrain, Lebanon, India and Kuwait, in addition to the exhibitors who participate in the festival every year. We have 164 booths that feature different local and international products,” she added.
Princess Nora bint Abdullah bin Mohammed exhibits every year to showcase her passion for traditional Saudi scent, Oud. “I love mixing perfumes and I try to mix the old, the new and the traditional, all together to get the perfect scent that women would fall in love with and call it their own,” she said. “I experiment and try different scent combinations all throughout the year; from rose to oud and branded perfumes — I work with all kinds in my home. Many people think I mix them in France but I actually do it myself in my own home here in Saudi Arabia,” she added.
Over the past few years, Bisat Al-Reeh has become a popular event in Jeddah and is packed with new additions every year. “This is my third year of participation. I have come especially from Lebanon to showcase my accessories,” said Nada, a Lebanese jeweler at the festival. “Here I get the opportunity to meet with women of different social levels, nationalities and ages. After the success of my participation first time, I decided to come every year,” she added.
The festival is well-attended and many Saudi businesswomen are seen browsing through various stalls. “We all look forward to this event because we know we will find a huge collection of clothing made locally and we want to support local products,” said Maha Hammad, a 26-year-old banker. “I come here every year to but my Eid outfit from Saudi fashion designers who know exactly what we need and how Saudi women like to dress during Eid,” she added.