Endemage: from Oman to the world

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Updated 12 August 2013
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Endemage: from Oman to the world

Omani fashion designers Lubna and Nadia Al Zakwani are known for their unique style and strong sense of fashion.
Like most young girls, the sisters were passionate about fashion from an early age. Coming from a family of fashion forward women, their mother and aunt own a local boutique in Muscat, where they spent most of their free time. Their childhood upbringing encouraged Lubna to pursue an education in fashion and upon graduating from ESMOD, she set up the label Endemage and became the creative director, while Nadia majored in business and is now the managing director of their brand.
Arab News spoke to the young Omani sisters to learn more about their brand, fashion taste and above all the story behind the name.

AN: What does Endemage mean? What is the story behind the name?
Nadia: It means, “the merging of two.” Endemage embodies the chic and fashion savvy, through a range of ultra-elegant, East-meets-West designs. Our Omani roots constantly inspire us, even though we design for an international audience. We are dedicated to innovation and design, while not forgetting our strong culture.

AN: Tell us about your fashion brand?
Lubna: Our brand incorporates ultra feminine dresses, billowy evening gowns and statement separates. Drawing inspiration from traditional Omani designs and fabrics, Endemage provides a refreshingly revamped and contemporary look for the fashion conscious.

AN: What materials do you like to work with in your designs?
Lubna: We look for traditional materials that still hold their identity in the region as well as customized materials.

AN: What inspires you when designing a new line?
Lubna: Many things, ranging from history to nature.

AN: Is your brand 100 percent Omani? Or do you buy your materials internationally and produce your designs outside of Oman.
Lubna: All our designs are produced in Oman, but as the name implies, it is the merging of two, so we don’t necessarily only buy materials from Oman, we also add a touch of the West.

AN: Tell us about your autumn/winter 2013 collection?
Lubna: Our autumn/winter 2013 collection was inspired by a city in Muscat called Salalah. I sourced most of my fabrics from Salalah, as it is known to have the best velvets in the region. The collection features a range of evening and day wear in lace and velvet exclusively sourced from Oman in a color palette of navy, ivory, turquoise. The collection also highlights traditional Omani embroidery and prints.

AN: What is the feeling you like to exude in women wearing your brand?
Lubna: Endemage embodies modern day Arab women, who depict an understated feminine appeal, yet walk the streets with confidence and demand. The Endemage line is committed to empowering the female body, without forgetting an alluring level of modesty, for the quintessential Arab woman.

AN: Describe your fashion style
Lubna: Simple but loud, feminine, elegant and eye-catching.

AN: Is there a hidden message behind your fashion brand and if so what is it?
Lubna: There is not so much a hidden message, but more of a pride in preserving our rich culture.

AN: Where do you sell and where do you wish to sell?
Nadia: Our A/W 2013 collection will be stocked at all s*uce boutiques throughout the U.A.E.

AN: What is the next step for Endemage?
Nadia: We will be launching our autumn/winter 2013 collection in the region this year and look forward to launching our brand internationally in the coming years.

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Beyoncé wears Tunisian-French design in viral video

Updated 20 June 2018
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Beyoncé wears Tunisian-French design in viral video

DUBAI: Beyoncé and Jay-Z stunned fans by dropping a surprise joint album this week, and the artistic video for the lead track, “Apes***,” sees the Grammy-winning queen of pop wearing a turban by French-Tunisian milliner Donia Allegue.

The nine-track album “Everything Is Love” dropped Saturday on the Tidal music streaming service that Jay-Z partially owns, before the couple released it on Spotify on Monday.
The pop diva and hip-hop superstar announced the album from the stage in London as they wrapped up the British leg that opened a global tour.

The couple also put out an elaborately choreographed video that takes place inside the Louvre museum in Paris for “Apes***,” AFP reported.

The video opens with the couple standing regally in front of the “Mona Lisa” — Jay-Z in a light green double-breasted suit, Beyoncé in a lavender pantsuit — and features a squad of scantily clad dancers moving sensually in front of Jacques Louis David’s “The Coronation of Napoleon.”

In a later scene, Beyoncé dons a floor-length black turban by Donia Allegue with a nude-colored bodysuit by French design house Cadolle. According to Vogue Arabia, Allegue revealed that the headpiece took eight hours to create and is made of six meters of tulle.

“Honored and proud to have adorned Queen @beyonce (with) an exceptional headpiece for her grandiose clip,” the design house posted on its Instagram page this week.

The video is a veritable treasure trove of sartorial high points chosen by stylist Zerina Akers, who scored the latest designs from international runways, as well as custom pieces from various high-end brands.

Fashion aside, the album, driven by warm, sultry soul with a largely hip-hop cadence, marries the styles of the two artists but is more consistent with the recent direction of Jay-Z.
The two stars have recorded together previously, notably on the Beyoncé-led single “Drunk in Love,” but the album comes after an especially public window into their marriage.
Beyonce on her last solo album “Lemonade” in 2016 revealed infidelity on the part of Jay-Z, who a year later asked forgiveness on his own album “4:44.”

This year, as the title of “Everything is Love” implies, their relationship is apparently swell.

On the final track, the joyously brassy “Lovehappy,” the two acknowledge past pain but also their efforts to reconcile.

“We’re flawed / But we’re still perfect for each other,” Beyoncé sings.

As two of the most prominent African Americans in pop culture Jay-Z and Beyoncé have played increasingly visible political roles, from campaigning for former president Barack Obama to championing the Black Lives Matter movement.

“Everything is Love” offers a paean to African American identity in “Black Effect,” which opens in Beyoncé fashion with a monologue about self-love before a haunting soul sample.
Jay-Z on the song name-checks Trayvon Martin, the 17-year-old African American shot dead in 2012 by a neighborhood watchman in a Florida gated community, and raps, in a twist on performers’ rote calls for crowd gesticulation, “Get your hands up high like a false arrest.”