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Saudi Arabia

Festival of productive families opens

A four-day Productive Families Festival was inaugurated by Princess Anoud bint Abduallh on Tuesday at the Hilton Hotel in Jeddah. The festival witnessed the participation of 600 productive families and attracted 3,000 visitors on the first day, including prominent businesswomen, dignitaries and distinguished guests.
Organized by the Jeddah Chamber of Commerce and Industry’s social responsibility department, the festival showcases a number of national products, such as clothing, shoes, bags, perfumes, traditional handicrafts and food, decorative items and jewelry.
Aisha Natto, member of the JCCI board, described the festival “As an excellent platform to display Saudi products.”
Commending the role of the festival in helping Saudi families boost their products in the market and be a part of the national economy, she added, “Today’s crowd is evidence of the festival’s success. This festival would not have been possible without the support and help of Makkah Gov. Prince Khaled Al-Faisal and Jeddah Gov. Prince Mishaal bin Majed.”
Explaining the main reason behind organizing the festival, Natto said: “We want to provide all possible encouragement to these members in their endeavor to continue producing and selling their products.
“Productive families contribute to the development of the economy and community and provide support to cottage industries, thereby fighting unemployment through rehabilitating young people and equipping them with skills.”
Another Saudi businesswomen Nila Atar said the festival would open the doors for and boost the production of traditional products.
“The participation of almost 600 families from various regions in the Kingdom serves to support cottage industries and improves the financial situation of productive families. It also showcases the beauty of the Kingdom’s traditional work under one roof,” she said.
Seba Nazir, who introduced crochet and cross stitch handmade products in the festival, told Arab News that she and her friends were showcasing the project to present their work to other Saudi women.
“We are very pleased that we got a chance and opportunity to showcase products made by Saudi ladies as this will stimulate cultural exchange and allow handicraft items a place in the market,” she added.
Many visitors expressed their admiration of the products displayed.
“This is an excellent initiative as it allows people to appreciate our local traditional products. We are proud of the work produced by these Saudi women; there is so much talent in our country that needs to be highlighted,” said Nashwa Jamil. The Productive Families Festival is open to visitors from 9 p.m. to 2 a.m. The first night was for women only, while the last three days are open to families.

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