Sri Lanka seeks more Saudi tourists

Updated 11 September 2013
0

Sri Lanka seeks more Saudi tourists

The Sri Lankan Embassy in Riyadh is aggressively promoting Sri Lanka as a tourist destination and plans to double Saudi tourist visits from 19,500 to 40,000 in the next three years.
The country plans to attract 100,000 Saudis over the long term said the country’s ambassador, Vadivel Krishnamoorthy, at the Sri Lanka Tourism Promotion symposium at the Faisaliah Hotel in the capital on Sunday.
The event was held simultaneously in Jeddah and Dammam and sponsored by the Lankan mission in cooperation with the Sri Lanka Tourism Promotion Bureau and Sri Lankan Airlines.
More than 15 Sri Lankan travel agents and hoteliers displayed their products and services at an exhibition held concurrently with the conference.
Krishnamoorthy said the government’s goal is to attract 2.5 million tourists by 2016. He said tourism was one of the island’s most important industries.
He said Sri Lanka was an ideal destination for Saudi tourists because they prefer family holidays. “It is also famous for attracting honeymooners,” he said.
“Sri Lanka has more than 2,500 years of history and a rich culture. Sri Lankan spices and gems were well known globally for thousands of years. Sri Lanka was a main stop-over on the famous silk route connecting East and West,” the envoy said.
“It is a compact island which one can cover from end-to-end within four to five hours. This is a plus point because one can see many parts of the country and have a variety of experiences during a short time.”
He said Sri Lanka has a diverse range of attractions including beaches, Ayurveda medicine, sports and adventures, festivals, scenic beauty and wildlife. “Coming to Sri Lanka and spending one or two weeks will give the visitor a better experience than at a number of destinations around the world over a longer period of time.”
He said all visitors need visas, which are available within 24 hours at www.eta.gov.lk.
Ruwan Wijekoon, Sri Lankan airlines manager for the central province, said there are 12 flights going to-and-from Colombo from the three major airports of Dammam, Riyadh and Jeddah. He many Saudis travel to Colombo but also find convenient connections to Malaysia, Singapore, Indonesia and various cities in India.


KSA sets bar for quality of service in communications, IT sector

The quality customer service will empower users to make informed decisions before purchasing any of the providers’ services. (Reuters/File)
Updated 51 min 43 sec ago
0

KSA sets bar for quality of service in communications, IT sector

  • The update includes standards and indicators that assess the quality of service and enables consumers to view comparative quality-of-service information
  • Providers not able to compete in service quality enhancement due to lack of know-how or resources will try new approaches to attract and retain clients from a marketing angle such as decreasing rates, promotions and offering new plans

RIYADH: The Communications and Information Technology Commission (CITC) has released an update to regulate the quality of services by telecommunications service providers (TSP) in the Kingdom. 

The update includes standards and indicators that assess the quality of service and enables consumers to view comparative quality-of-service information on the following services: Internet, mobile phones and landlines, while the CITC categorizes providers on the volume of complaints that subscribers bring to the commission.

The CITC shared a sample complaint report for the fourth quarter 2017 that indicates a variation in the number of complaints posted on all services. 

Two crucial businesses elements are on the line: Reputation and customers’ loyalty. The new indicator should encourage all carriers in Saudi Arabia — STC, Mobily, Zain, Go, Lebara and Virgin — to strategically build customer-centricity across the sector by creating a new unit for customer quality management and connect it to all other departments.

Telecommunication providers who intend to invest in enhancing the quality of service and problem-solving strategies will gain a broader market share than what they have today, and possibly increase their rates. 

Providers not able to compete in service quality enhancement due to lack of know-how or resources will try new approaches to attract and retain clients from a marketing angle such as decreasing rates, promotions and offering new plans.

Disseminating a comparative data of service providers highlights two new significant values in the Saudi corporate market — transparency and quality customer service. The emergence of these two values will empower users, individuals and establishments to make informed decisions before purchasing any of the providers’ services listed on the indicator. 

The new regulation aims to meet the following objectives: Develop services in telecommunication and information technology, provide consumers with a high quality of telecommunication services, and to motivate competitiveness among service providers, along with urging transparency among their registered users.

The telecommunication and information sectors play a significant role in all aspects of a country, and legislating a service quality indicator as part of the digital transformation in Saudi Arabia will create an environment that attracts new international service provider to enter the Saudi market. 

Saudi Arabia is capitalizing on information technology. Dashboards to deal with challenges and monitor businesses performance, starting with the TCC execution plan to use data by the fourth quarter of 2018, will set the bar for quality of service in the telecommunication sector and force providers to be more customer-centric.