Published — Thursday 14 November 2013
Last update 14 November 2013 9:42 am
flynas, Saudi Arabia’s national carrier, is set to soar into the future in new livery and with an ambitious new business strategy aimed at hitting the 20 million passenger target by 2020.
The company on Wednesday announced a complete overhaul of its operations — with the launch of a new brand identity, a new business class offering on all routes and a customer-centric service model set to lead the airline into a new growth chapter in its seven-year history.
“flynas has proved that it is capable of creating the impossible through hard work and ambition despite the challenges it faced. The new brand identity is modern, vibrant and confident and reflects our new strategic direction and brand promise to our customers, which is to be Better,” says Sulaiman Al-Hamdan, CEO Nas Holding.
Al-Hamdan added, “To date, flynas has carried more than 12 million passengers on 110,000 flights, with the highest rate of passenger growth recorded in 2013, with passenger load hitting 3 million during the past 10 months.”
flynas also announced the launch of its new business class cabin starting January 2014. “Through upgrades to our service model, including the launch of the business class service and the embracing of smarter technologies, our goal is to make flying comfortable, convenient and cost-effective for our passengers,” added Raja Azmi, CEO of flynas.