Lacoste celebrates 80th anniversary in Kingdom

Updated 27 December 2013
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Lacoste celebrates 80th anniversary in Kingdom

Lacoste and Al Farouk Trading Co. celebrated the brand’s 80th anniversary by inviting their VIP customers and top media representatives to a Lacoste event at Red Sea Mall in Jeddah recently.
Lacoste has set up an open perfect space to display the brand’s story. Guests were treated to a better insight on the brand’s rich heritage and DNA, from displayed images of the founder Rene Lacoste to film clips showcasing Lacoste’s 80 years of success.
Lacoste representatives talked the guests through the Lacoste 80th exhibit, which showcased the brand’s identity and reputation that has been built upon a number of core values inherited from a history sprinkled with sports achievements and reinforced by the ideas of happiness and art de vivre. Authenticity, elegance, empathy, joie de vivre.
Guests mingled, snapped pictures with the giant crocodile, as well as enjoyed browsing the exclusive collection that has been designed for the 80th anniversary. The collection has been inspired by revisiting the timeless style of the brand and reinventing the symbols, materials and codes that epitomize "Unconventional Chic."


Positive impact of Vision 2030 on hospitality: Report

Ascott has reported a decrease of 10 percent in expat families within the Kingdom.
Updated 16 December 2018
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Positive impact of Vision 2030 on hospitality: Report

The Ascott Limited has drawn up a report into the changing dynamics of guest profiles in Saudi Arabia. 

As the government’s Vision 2030 economic diversification strategy proves to have a positive effect on the hospitality industry, Ascott is witnessing a notable change in its guests across the Kingdom. This has been influenced by the swift introduction of various initiatives from the removal of ban on women driving, to the introduction of cinemas, concerts with mixed-gender admission and major events such as the Formula E that was held last week in Riyadh.

“Our guest profiles are changing in line with the changing dynamics of the country. We have seen a spike in female guests of 7 percent from 2017, influenced by guests traveling for both work and leisure,” said Vincent Miccolis, Ascott’s regional GM for the Middle East, Africa and Turkey. 

Female guests have increased considerably this year, as properties across Jeddah averaged a 9 percent growth, while Ascott Rafal Olaya Riyadh experienced a growth rate of 5 percent. 

“It means there is an opportunity for the serviced residence industry to tap in to the growing number of female travelers and provide tailored services specifically for women,” explained Miccolis.

Ascott Rafal Olaya Riyadh has a women’s only leisure floor consisting of an outdoor pool, gymnasium, lounge, children’s playroom and day spa. The property is receiving positive feedback from female business travelers about the facilities.

Ascott has reported a decrease of 10 percent in expat families within the Kingdom, attributed to the introduction of expat levies on dependents. Family occupants taking two and three-bedroom apartments have moved to single occupants in a one-bedroom apartment. Miccolis said: “If the announcement made last week on Bloomberg regarding a review of the expat levies being restructured comes to fruition, it will provide a positive outcome for our industry.” 

International guests have maintained a consistent average over the last two years of 25 percent across the Kingdom, however Jeddah and Riyadh are on opposite scales. Fifty-five percent of Ascott Rafal Olaya Riyadh’s guests are international, which is a growth of 15 percent from 2017. While the four properties in Jeddah have 15 percent international guests, this is a decline of 10 percent from 2017.

“With these changing dynamics of our guests in the Kingdom, a key focus is customer service training, with the goal of exceeding guest expectations. 

This year posed a credible 92 percent customer satisfaction score, a testament to the staff in the region,” said Miccolis.