Emirates Extrusion to invest AED13m for new production line

Updated 29 December 2013
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Emirates Extrusion to invest AED13m for new production line

Emirates Extrusion Factory (EEF), a leading aluminum extrusion company in the UAE and a subsidiary of Masharie LLC — the private equity arm of Dubai Investments (DI), has announced plans to add a new production line at its aluminum extrusion plant in Techno Park, Dubai, entailing an investment of AED13 million.
The new line, to be added by mid-2014, will further augment the production capacity to 6,000 metric tons and will go a long way in bolstering the company’s leadership in the sector.
This new line will boost the production of wooden finish and powder-coated aluminum, which augurs well for EEF amidst surging demand due to the construction boom in the region.
The company, which reported annual turnover of AED190 million in 2012, also unveiled plans to aggressively target the export markets in the wake of burgeoning construction activity across Saudi Arabia, Qatar, Oman, Yemen and Africa.
EEF currently exports nearly 60 percent to 70 percent of its production to various countries across the Middle East and Africa.
Khalfan Al-Suwaidi, EEF managing director, said: “The resurgence of the construction industry across the GCC and beyond is indeed good news for Emirates Extrusion, and we plan to cater to this inherent demand for extruded aluminum through our new production line.”
He said: “Construction takes a major chunk of our business — nearly 80 percent, with the rest being earmarked for industrial downstream projects.”
Al-Suwaidi said: “The new line will not only go a long way in escalating our overall output but also help us offer the most reliable aluminum profiles to the market.”
He said: “At EEF, we will continue to focus on exports in the medium to long-term, as there is a huge demand for our products in growing markets across the GCC, the Middle East, Levant and Africa. We also expect increased demand from the local UAE market following Dubai’s winning bid for Expo 2020, which reflects the immense growth potential on offer.”
According to Frost & Sullivan, a leading business research & consulting firm, the UAE aluminum extrusion market is estimated to be in excess of 175,000 metric tons (MT) which amounts to approximately 35 percent of the total Gulf Cooperation Council (GCC) demand, growing at a compounded annual growth rate (CAGR) of eight to nine percent between 2011 and 17.
Since its establishment, EEF has grown to become one of the Middle East’s market leaders in the development, commercialization and production of high-quality aluminum systems for architectural and non-architectural applications.
The company offers an impressive range of premium-quality, energy-efficient extruded aluminum profiles. EEF offerings include windows, doors, and structural glazing, as well as partition grill, hand rail, and curtain wall systems.


GITEX Tech showcases Saudi Arabia’s regional innovation drive

Updated 15 October 2018
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GITEX Tech showcases Saudi Arabia’s regional innovation drive

DUBAI: Dubai’s GITEX Technology week showcased the region’s ability to take the lead in innovation technology, with Saudi Arabia on its way to take the driver’s seat, according to consulting firm Accenture’s country managing director in Saudi Arabia.
“Saudi Arabia will be a leader in supporting innovation and the development of new technology in the region,” Khaled Al-Dhaher told Arab News.
“I think we (Arab countries) can always complement each other in the region to make sure we have the best innovation that is relevant for us and focused on the needs of our markets,” he added.
Among the main drivers behind the Kingdom’s surge into innovation and incubation is the Center of Initiatives at Prince Mohammed bin Salman bin Abdul Aziz Foundation (Misk), which is an exclusive partner at GITEX Future Stars 2018.
Misk Innovation showcased 20 Saudi-based start-ups and incubators, ranging from 3D printing technology (SHAKL) to e-commerce (Zid) to online grocery shopping (ZADFresh).
Another prominent player from the Kingdom was the Badir Program, which helps to sustain and develop pioneering environments within the Kingdom and stays in line with following the crown prince’s Vision 2030 plan.
The plan, unveiled in 2016, is a comprehensive blueprint for the future, laying out a strategy and clear targets to diversify Saudi Arabia’s economy, and develop public service sectors such as health, education, infrastructure, recreation and tourism.
“We see a big support toward start-ups in terms of seed funding, arranging funding rounds, investment funding rounds, which actually is very important to accelerate the growth of these start-ups,” Badir Program’s CEO Nawaf Al-Sahhaf told Arab News, adding: “They (start-ups) created more than 2,000 jobs in the last two years.”
The 38th annual exhibition, which kicked off on Sunday, centered around the rise of smart cities. Dubai’s government featured high-tech stands promoting the emirate’s ruler Sheikh Mohammed bin Rashid’s vision of a totally smart Dubai.
While Dubai is ahead of Saudi Arabia in this respect, the latter is not far behind.
“Saudi Arabia is building new cities now, and one of them is NEOM. Smart cities needs smart solutions and smart products, so Saudi Arabia is a big supporter of entrepreneurs and the private sector in order to come up with these smart solutions,” Al-Sahhaf said.
“Saudi Arabia is moving in this [Smart] direction and we are in good hands,” he added.
The Saudi Technology Development and Investment Company, Taqania, was also featured at the exhibition. Owned by the Kingdom’s Public Investment Fund, Taqania is one of Saudi Arabia’s main proponents in a non-oil dependent Kingdom aligned with Vision 2030, and invests in technology that contributes to the country’s economic diversification.
The exhibition is split among several categories including Gulf Comms & Mobility, Global Solution Providers, Smart Workplace & Smart Homes, Value-Added Distributors, Printing & Automation, Consumer Tech, Enterprise Software, Network & Security, Future Tech and IOT Big Cloud Data.
GITEX Technology week runs from Oct. 14 to 18, with GITEX Future Stars taking place from Oct. 14 to 17.