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Aramco kicks off 2014 iThra Knowledge Program in Jeddah

Saudi Aramco’s iThra (richness) Knowledge Program has recently launched a number of cultural and educational activities in Jeddah at Aramco’s training center in Briman.
Makkah Gov. Prince Misha’al bin Abdullah inaugurated the four-week cultural and educational event in the presence of Khalid A. Al-Falih, CEO and president of Saudi Aramco.
The program, which aims to transform the Kingdom into a knowledge society, was launched under the slogan “You’ve never seen it before.”
Yousef Khori, communication manger of the event, said the event is a major component of the company’s social responsibility strategy (CSR), which is based on the four pillars of economy, knowledge, society and the environment and is an initiative of the King Abdulaziz Center for World Culture.
Aramco decided to launch the educational program in Jeddah after a successful run in Dhahran, which witnessed the participation of nearly 300,000 visitors.
The cultural and educational programs in Jeddah include the traffic safety village, the energy efficiency pavilion, Aramco 32nd children’s art contest, the 101 inventions scientists from the Islamic civilization that changed the world and live performances.
Khori explained that the creative studio is a competition that aims to encourage the participation of local high school and university students to develop high-end media material and production.
“The program will be uploaded on YouTube and should create a positive buzz through the various YouTube celebrities in the Kingdom,” he added.
iThra Knowledge Program showcases talents from across the Kingdom and around the globe. The energy efficiency pavilion, for instance, has four corners that present an interactive awareness experience about high-energy consumption levels and growth. The pavilion also highlights the implications of saving energy in an engaging manner.
Meanwhile, the traffic safety village offers children a unique opportunity to understand and apply traffic safety rules. Children are faced with multiple traffic situations and if they pass, they are awarded a traffic safety village driving license.
The art café is another avenue for children to unleash their creativity with various art workshops, an art contest and an exhibition of Saudi artists’ artwork on display.
The children’s theater for entertainment and ‘Khawater Al-Thalam’ (A Saudi talent show that won the Arabs got talent in 2012) and various other educational shows are also available.
During the opening ceremony Al Falih praised the quality of iThra Knowledge’s events, highlighting that the program provides an ideal platform for Saudi youth to express their creativity. He added that the program stands as a testament to the efforts of Saudi Aramco and King Abdulaziz Center for World Culture.
“The real treasure we are seeking to invest in is the creative potential of our Saudi youth and the formation of teams that can perform with high quality. The culture of volunteerism was represented at its best in iThra Knowledge, which is why we are anxious to spread and instill it in our society,” Al-Falih said.

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