Crackdown on traders selling fake mattresses

Updated 19 February 2014

Crackdown on traders selling fake mattresses

Authorities have been cracking down on Jeddah traders who are involved in selling counterfeit mattresses and other bedding material.
The sales of such items are rampant in the city, where it has become increasingly difficult to distinguish between original and counterfeit products. Fake mattresses are often packed and sealed in the packaging of popular brands, said a Commerce Ministry statement.
The latest raid conducted by the ministry was on a manufacturing facility in south Jeddah on Monday.
“We confiscated more than 1,495 old mattresses that were being repaired when we raided the facility, in addition to 95 mattress that were being packed after repair,” the ministry said in a statement.
The ministry also seized equipment used for repacking and repairing. “All these repacked mattresses carry labels of popular brands, such as Sleep High. Some contain false specifications on them, such as being medically proven,” the statement said. The owner of the facility and workers are being referred for further investigation, it said.
“You can only tell if the product you have purchased is fake or genuine when the mattress shrinks a couple of weeks later or when the springs stop working,” said Abdullah Ali, a purchaser at a leading hospitality group in Jeddah.
He said that most people fail to distinguish between genuine and fake mattresses. He explained that most small shop owners show customers several models under different specifications, when in reality, the SR200 price discrepancy is down to whether the mattress is real or fake.

Sweet victory as rising star wins Jeddah baking contest

Updated 5 min 28 sec ago

Sweet victory as rising star wins Jeddah baking contest

  • More than 120 women submitted a range of bakery creations and 10 finalists were selected
  • The winner won various prices and will have the chance to create her own business with the help of sponsors

JEDDAH: A Saudi woman has won a prestigious home-baking competition after being encouraged to enter the contest by her daughter.

Reem Rida Khashoggi beat nine other finalists in the Jeddah-based Golden Whisk competition with one of the simplest desserts of the night — “petit four” biscuits served in a small box that drew unanimous praise from the judges on Sunday.

“I got into this competition through my daughter,” Khashoggi told Arab News after accepting the trophy. “She has pushed me to improve and convinced me to be a part of this.” 

The Golden Whisk competition was organized by Crate, a Jeddah concept store that encourages local entrepreneurs, along with Mariam Haddad, owner of a bakery in Crate and one of the judges. 

More than 120 women submitted a range of bakery creations for judging with 10 finalists chosen for Sunday’s showdown.

Khashoggi said she gained her baking experience by “randomly opening recipe books and studying recipes.”

“I started baking with petit four biscuits and the reaction I received from the people was amazing,” she said.

Her daughter, Heba Bakri, said was “beyond happy” to see her mother win. “I am so proud, she is a great person. Congratulations, mom. You deserve the best,” she added.

The competition finale was hosted by Abdulrahman Baaghil, co-creator of Jeddah Attractions, and judges Basma El-Khereiji, chef behind the Social Kitchen, and Raneen Joudah, a home baker, together with Haddad.

“I believe that it is an act of giving back to society by getting involved with small bakers, especially people who are just starting their careers,” said El-Khereiji. 

Contestants’ offerings were judged on taste, presentation, creativity and originality. 

The winner will have the chance to create her own business with the help of recognition from startup Bakery M, design services from Loud, shelf space at Crate, a range of products from Baker’s Choice and a SR1,500 voucher from Chef & Chef.