Published — Friday 21 February 2014
Last update 21 February 2014 12:57 am
Yves Rocher, a major global French cosmetics and beauty brand that pioneered the modern use of natural ingredients, through its exclusive agent in Saudi Arabia Al Batool International Trading Company, has opened its 3rd branch at Aliat Mall in Madinah and the 37th in Saudi Arabia, after the successful launch of its first two branches at Al Rashid Mall and Al Noor Mall.
The further expansion is a testament to the ever growing fame that the brand enjoys.
The opening ceremony was attended by Mall Manager Abdulrahman Adnan Zalali and many patrons and clients of Yves Rocher who met with company officials and expressed their awe and admiration for the products, which do not only protect the delicate skin of women but enhance it, too.
Faris Al-Jefri, development manager at Al Batool stated that the newly opened 50-square meter branch at Aliat Mall is in line with the company’s keenness on making the Yves Rocher products widely visible in high-end malls in order to satisfy the increasing demand for the much sought-after brand, particularly from fastidious women searching for beauty and uniqueness.
Al-Jefri confirmed that the success of Yves Rocher in the Saudi market is a result of the big successes achieved by the brand in France, placing number among beauty products in France.
Its latest product, Comme Une Evidence Eau de Parfum Intense launched in July 2013, 10 years after the original Comme Une Evidence, has won the applause and admiration of the who’s who in the beauty and cosmetics world.
Yves Rocher ELIXIR 7.9, the youth intensifier, anti-ageing formula, with 7 plants and 9 anti-aging patents, delivers all its concentrated power to the skin with one single drop.