Zad designs for stylish, casual women

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Updated 16 June 2014
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Zad designs for stylish, casual women

Saudi fashion designer Zakia Attar aims to design stylish and affordable abayas and thobes for women who want to look good and feel comfortable. Her thobes and abayas are known to be a blend of cultural and modern styles characterized by a mix of trendy colors.
It all started when Attar was pregnant with her first child and was looking for Ramadan thobes to wear but couldn't find anything that suited her size or taste. This pushed her to shop for fabrics and design her own clothing, for which she later received several compliments from friends and family. This encouraged her to design more thobes, in addition to abayas, maxi dresses and maternity wear.
“The market lacked plus size clothing and maternity clothing that actually looked good. I was angry to see that bigger sizes were more expensive than small sizes and they didn’t look appealing to me,” she said. “When I started designing my own clothes, many people started asking me to do the same for them and that's when I decided to start my own fashion brand and call it Zad for Zakia Attar Designs,” she added.
Attar used to teach English aiming to inspire the younger generation to find themselves through language. “It was a passion and I was very happy to stand in front of a class and share my life experience and guide them to their next step in life,” she said. “I later quit teaching and focused on my home and while I was building it, I applied for an interior design diploma and that’s when I learned something about myself. I learned that I am always curious to learn more, especially when I’m in a place where I have to use my knowledge like designing my home,” she added.
Attar always had a passion for fashion. When she was a teenager she used to subscribe to fashion magazines and gather around with her friends to discuss latest trends. “I have always been attracted to street style because they are actually wearable and practical for everyone. I always admired those pieces that were lively and comfortable more that the glamorous ones,” she said. “You can actually see my love for street style in my designs now and my style for everyday designs and what I wear myself,” she added.
Fashion is personal and we all have individual styles, according to Attar. “Fashion to me is not about the image, it is all about how you feel wearing this piece of clothing and how you style it to suit your character,” she said. “My goal is to dress everyone and make them feel good in their own skin, all this in reasonable prices. But unfortunately, you sometimes have to hike up your prices in order to survive in the economy, in order to pay off all that comes with starting a fashion brand and to survive in this competitive market,” she added.
Zad started from being a home-based business to becoming a locally well-known brand, making its presence felt in the most famous malls in Jeddah. “It was a gift from my husband when he first rented the space for me to sell my designs as a way to show his support. By that time I was only designing one collection a year, which was a Ramadan collection. He did this to push me to do more and be more active with my designs,” said Attar. "It was very hard for me to design for a boutique because I do everything myself but this definitely pushed me to be more active and I couldn’t be more proud. I managed to produce 300 pieces in three months and it was horrifying but it really paid off,” she added.
Last year, a fire accident happened in the Red Sea mall where Zad boutique was situated and that changed everything. “The accident happened in the corridor where my shop was located. My husband and I were in shock because we invested so much in it and we were partners in this business who spent our time, money and energy to build it,” said Attar. “Surprisingly, I was calm and a firm believer that everything happens for a reason and at least we are all safe and no one was injured. We later relocated the boutique in the same mall and produced a whole new collection in only three weeks and everything went great and we love the new location, next to Saad Eldeen café,” she added.
Zad has just released its Ramadan collection comprising colorful designs and comfortable thobes and abayas. “I usually like to use soft and cool fabrics knowing we live in hot and humid weather. I use linens, cotton and viscose fabric. I like to design my collection with crochet and I guess that’s what I’m majorly known for,” said Attar. “I started my everyday collection for Ramadan using light fabrics for abayas and heavier ones for Eid. I have formal, semi-formal, casual and semi-casual abaya and thobe collections in store,” she added.

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Kylie Jenner can’t get enough of this Kuwaiti designer

Updated 15 December 2018
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Kylie Jenner can’t get enough of this Kuwaiti designer

DUBAI: The third time’s proven to be a charm for makeup mogul Kylie Jenner as she took to Instagram wearing yet another sparkling outfit by Kuwaiti designer Yousef Al-Jasmi over the weekend.
Jenner posted a photo on Instagram Friday in which she is seen wearing a sparkling, see-through dress by the designer, who is known for his love of crystals and all things sparkly.
The Kuwaiti designer reposted the snaps on his own account, alongside a series of fire and heart emojis.
The sheer, figure-hugging dress is embellished with dazzling gemstones and Jenner finished off the look with a sleek high pony tail and dramatic makeup.

(Instagram)


It seems that Jenner is quite the fan as in September the reality TV star took to Instagram to build up hype for a cosmetics launch — and she wore a catsuit by none other than Al-Jasmi.
For his part, the designer took to Instagram at the time to share the promotional image of Jenner and her best friend, Jordyn Woods, in which both celebrities wore outfits from his collection.
Woods was pictured wearing a mini dress with revealing cut outs, while new mother Jenner wore a dazzling, fitted catsuit.
That wasn’t the first time the Kardashian sibling has worn a show-stopping dress by the designer — she previously stepped out in a barely there, silver number designed by Al-Jasmi during New York Fashion Week in 2016.
And Jenner isn’t the only celebrity fan the Kuwait-based style guru has won over — queen of the catwalk Naomi Campbell wore a daring minidress by Al-Jasmi to a Halloween party in New York in October.
Campbell glittered in a silver, almost sheer, dress with a peekaboo cutout and cold-shoulder details.
Also in October, US singer Kelly Rowland attended a charity event in Los Angles wearing a glittering, rose gold gown by the Kuwaiti designer, with a high collar and slit at the back. She accented the figure-hugging dress with a pair of dazzling earrings and slicked-back hair.
Meanwhile, legendary singer Mariah Carey chose a black, embellished dress from his collection for October’s American Music Awards. It was a dramatic choice due to its sheer skirt and flamboyant feathered detailing.
And if those stars aren’t enough to prove Al-Jasmi is a force to be reckoned with, he has also dressed the likes of Lady Gaga, Beyoncé and Jennifer Lopez.