Zad designs for stylish, casual women
Zad designs for stylish, casual women
It all started when Attar was pregnant with her first child and was looking for Ramadan thobes to wear but couldn't find anything that suited her size or taste. This pushed her to shop for fabrics and design her own clothing, for which she later received several compliments from friends and family. This encouraged her to design more thobes, in addition to abayas, maxi dresses and maternity wear.
“The market lacked plus size clothing and maternity clothing that actually looked good. I was angry to see that bigger sizes were more expensive than small sizes and they didn’t look appealing to me,” she said. “When I started designing my own clothes, many people started asking me to do the same for them and that's when I decided to start my own fashion brand and call it Zad for Zakia Attar Designs,” she added.
Attar used to teach English aiming to inspire the younger generation to find themselves through language. “It was a passion and I was very happy to stand in front of a class and share my life experience and guide them to their next step in life,” she said. “I later quit teaching and focused on my home and while I was building it, I applied for an interior design diploma and that’s when I learned something about myself. I learned that I am always curious to learn more, especially when I’m in a place where I have to use my knowledge like designing my home,” she added.
Attar always had a passion for fashion. When she was a teenager she used to subscribe to fashion magazines and gather around with her friends to discuss latest trends. “I have always been attracted to street style because they are actually wearable and practical for everyone. I always admired those pieces that were lively and comfortable more that the glamorous ones,” she said. “You can actually see my love for street style in my designs now and my style for everyday designs and what I wear myself,” she added.
Fashion is personal and we all have individual styles, according to Attar. “Fashion to me is not about the image, it is all about how you feel wearing this piece of clothing and how you style it to suit your character,” she said. “My goal is to dress everyone and make them feel good in their own skin, all this in reasonable prices. But unfortunately, you sometimes have to hike up your prices in order to survive in the economy, in order to pay off all that comes with starting a fashion brand and to survive in this competitive market,” she added.
Zad started from being a home-based business to becoming a locally well-known brand, making its presence felt in the most famous malls in Jeddah. “It was a gift from my husband when he first rented the space for me to sell my designs as a way to show his support. By that time I was only designing one collection a year, which was a Ramadan collection. He did this to push me to do more and be more active with my designs,” said Attar. "It was very hard for me to design for a boutique because I do everything myself but this definitely pushed me to be more active and I couldn’t be more proud. I managed to produce 300 pieces in three months and it was horrifying but it really paid off,” she added.
Last year, a fire accident happened in the Red Sea mall where Zad boutique was situated and that changed everything. “The accident happened in the corridor where my shop was located. My husband and I were in shock because we invested so much in it and we were partners in this business who spent our time, money and energy to build it,” said Attar. “Surprisingly, I was calm and a firm believer that everything happens for a reason and at least we are all safe and no one was injured. We later relocated the boutique in the same mall and produced a whole new collection in only three weeks and everything went great and we love the new location, next to Saad Eldeen café,” she added.
Zad has just released its Ramadan collection comprising colorful designs and comfortable thobes and abayas. “I usually like to use soft and cool fabrics knowing we live in hot and humid weather. I use linens, cotton and viscose fabric. I like to design my collection with crochet and I guess that’s what I’m majorly known for,” said Attar. “I started my everyday collection for Ramadan using light fabrics for abayas and heavier ones for Eid. I have formal, semi-formal, casual and semi-casual abaya and thobe collections in store,” she added.
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Amal Clooney attends American University of Beirut bash in London
DUBAI: Human rights lawyer Amal Clooney gave a speech at an American University of Beirut alumni event alongside her father in London over the weekend.
George Clooney’s wife attended the WAAAUB UK Chapter’s bash on Saturday night in Knightsbridge’s glitzy Jumeirah Carlton Hotel, wearing a crushed velvet gown in a shade of burgundy.
Amal, 40, also attended the launch of Italian designer Giambattista Valli’s new store on London’s swanky Sloane Street on the weekend.
It seems burgundy is the color of the moment as she donned a one-shoulder jumpsuit in the shade for the event. The ruffled neckline added flair to the outfit, which she paired with loose, wavy hair and a clutch bag.
The lawyer and activist, who shot to celebrity stardom when she married Clooney in 2014, is no stranger to the spotlight and earlier this year was photographed by the legendary Annie Leibovitz for the cover of Vogue’s May 2018 issue.
“One of the many conversations we’ve been having at Vogue lately is about who exactly should be gracing our covers given the radically changed world we now live in. We’ve always taken the position that the women we feature should have substance to them, something that has only taken on greater urgency in the last year or so,” US Vogue’s Editor-in-Chief Anna Wintour wrote in her editor’s letter for the edition.
“That’s why I’m delighted that Amal Clooney, a force to be reckoned with in the realms of international law and human rights, agreed to appear on our May cover.”
Earlier this month, she paid unprecedented public tribute to her movie star husband, calling him a gentleman, an amazing husband and father and the love of her life, Reuters reported.
The lawyer was addressing a star-studded lifetime achievement award ceremony in Hollywood for “Ocean’s Eleven” star Clooney.
But she said it was easier for her “to address a court on behalf of detainees than to speak publicly, as I am doing for the first time tonight, about my husband.
“I met George when I was 35 and starting to become quite resigned to the idea that I would be a spinster. Then we met,” Amal Clooney told the audience, packed with friends and A-list stars like Cate Blanchett, Jennifer Aniston, model Cindy Crawford and Diane Keaton.
“Five years later, he is the person who has my complete admiration and also the person whose smile makes me melt every time,” she added.
Despite being one of the most celebrated couples in Hollywood after their 2014 marriage and the birth of twins a year ago, Amal and George Clooney rarely speak of their private life.