Zad designs for stylish, casual women

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Updated 16 June 2014
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Zad designs for stylish, casual women

Saudi fashion designer Zakia Attar aims to design stylish and affordable abayas and thobes for women who want to look good and feel comfortable. Her thobes and abayas are known to be a blend of cultural and modern styles characterized by a mix of trendy colors.
It all started when Attar was pregnant with her first child and was looking for Ramadan thobes to wear but couldn't find anything that suited her size or taste. This pushed her to shop for fabrics and design her own clothing, for which she later received several compliments from friends and family. This encouraged her to design more thobes, in addition to abayas, maxi dresses and maternity wear.
“The market lacked plus size clothing and maternity clothing that actually looked good. I was angry to see that bigger sizes were more expensive than small sizes and they didn’t look appealing to me,” she said. “When I started designing my own clothes, many people started asking me to do the same for them and that's when I decided to start my own fashion brand and call it Zad for Zakia Attar Designs,” she added.
Attar used to teach English aiming to inspire the younger generation to find themselves through language. “It was a passion and I was very happy to stand in front of a class and share my life experience and guide them to their next step in life,” she said. “I later quit teaching and focused on my home and while I was building it, I applied for an interior design diploma and that’s when I learned something about myself. I learned that I am always curious to learn more, especially when I’m in a place where I have to use my knowledge like designing my home,” she added.
Attar always had a passion for fashion. When she was a teenager she used to subscribe to fashion magazines and gather around with her friends to discuss latest trends. “I have always been attracted to street style because they are actually wearable and practical for everyone. I always admired those pieces that were lively and comfortable more that the glamorous ones,” she said. “You can actually see my love for street style in my designs now and my style for everyday designs and what I wear myself,” she added.
Fashion is personal and we all have individual styles, according to Attar. “Fashion to me is not about the image, it is all about how you feel wearing this piece of clothing and how you style it to suit your character,” she said. “My goal is to dress everyone and make them feel good in their own skin, all this in reasonable prices. But unfortunately, you sometimes have to hike up your prices in order to survive in the economy, in order to pay off all that comes with starting a fashion brand and to survive in this competitive market,” she added.
Zad started from being a home-based business to becoming a locally well-known brand, making its presence felt in the most famous malls in Jeddah. “It was a gift from my husband when he first rented the space for me to sell my designs as a way to show his support. By that time I was only designing one collection a year, which was a Ramadan collection. He did this to push me to do more and be more active with my designs,” said Attar. "It was very hard for me to design for a boutique because I do everything myself but this definitely pushed me to be more active and I couldn’t be more proud. I managed to produce 300 pieces in three months and it was horrifying but it really paid off,” she added.
Last year, a fire accident happened in the Red Sea mall where Zad boutique was situated and that changed everything. “The accident happened in the corridor where my shop was located. My husband and I were in shock because we invested so much in it and we were partners in this business who spent our time, money and energy to build it,” said Attar. “Surprisingly, I was calm and a firm believer that everything happens for a reason and at least we are all safe and no one was injured. We later relocated the boutique in the same mall and produced a whole new collection in only three weeks and everything went great and we love the new location, next to Saad Eldeen café,” she added.
Zad has just released its Ramadan collection comprising colorful designs and comfortable thobes and abayas. “I usually like to use soft and cool fabrics knowing we live in hot and humid weather. I use linens, cotton and viscose fabric. I like to design my collection with crochet and I guess that’s what I’m majorly known for,” said Attar. “I started my everyday collection for Ramadan using light fabrics for abayas and heavier ones for Eid. I have formal, semi-formal, casual and semi-casual abaya and thobe collections in store,” she added.

Email: [email protected]


Gigi Hadid, Kendall Jenner reportedly set to walk in 2018 Victoria’s Secret show

Gigi at Milan Fashion Week last month. (AFP)
Updated 23 October 2018
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Gigi Hadid, Kendall Jenner reportedly set to walk in 2018 Victoria’s Secret show

DUBAI: Kendall Jenner and Gigi Hadid are set to walk in the upcoming Victoria’s Secret show in New York, footwear designer Brian Atwood let slip on Instagram this week.

The designer, who is creating the shoes for the show, uploaded two Instagram posts that indicated Hadid and Jenner would be part of the 2018 show.

In one post, he posted an image of Hadid in the 2016 show and captioned the image: “Less than 1 month away!!!!Let’s do this @gigihadid @victoriassecret. Can’t wait to show you what we have done for the shoe!!!! (sic).”

In the other upload, Atwood posted a photo of Kendall Jenner and captioned it: “Can’t wait to see this beauty @kendalljenner strutting in my shoes for the @victoriassecret fashion show… less than a month away!!!!”

Models from around the world took to social media last month to announce that they were chosen to walk in the 2018 Victoria’s Secret show — one of the most coveted gigs on the fashion calendar. Read on for what they had to say on their Instagram accounts.

Shanina Shaik
“I’m overjoyed and so beyond grateful,” the model, who is of Pakistani-Lithuanian-Australian descent, wrote on Instagram about her upcoming stint with Victoria’s Secret.

Bella Hadid
The darling of the modelling world is set to walk the runway for Victoria’s Secret later this year. The US-Palestinian beauty previously starred in the brand’s 2017 show.

Barbara Palvin
The Hungarian model was named Sports Illustrated Swimsuit Issue’s 2016 “Rookie of the Year.” “Wooowww!! I’m speechless,” she posted on Instagram while announcing this week’s news.

Georgia Fowler
The New Zealand-born model, who walked the runway for Victoria’s Secret in 2016 and 2017, is set to take to the catwalk once again.

Winnie Harlow
The Canadian model took to Instagram to reveal that she “had a breakdown” before her Victoria’s Secret casting call, which she called “the most (nerve-wracking) casting of my life.” She celebrated by thanking her mother and her fans on social media.

Cindy Bruna
The 23-year-old French model will walk the Victoria’s Secret runway for the sixth time.