Lacoste unveils new ‘life is a beutiful sport’ collection

Updated 11 June 2014
0

Lacoste unveils new ‘life is a beutiful sport’ collection

An unprecedented event, reminiscent of 1,001 Nights, was held at Mall of Arabia in Jeddah, where the most notorious crocodile in modern history (Lacoste) showcased its new spring and summer 2014 collection for women, men and children.
The Lacoste new season’s refined collection was labeled "Life is a beautiful sport" after the brand’s founder Rene Lacoste, who was a dedicated sportsman and a fervent supporter of sports activities throughout, in addition to being passionate about life, creativity and beauty …
The guests, who comprised VIPs and top media people, enjoyed an eye-catching and impressive fashion show, and savored simultaneously delightful canapes and beverages with an authentic French touch and savoir faire.
Lama Kanan, MENA marketing manager of Lacoste, said: “Our NSSC reflects the lively and bright colors of nature in spring and summer seasons, and pays tribute to the forthcoming football season 2014 in Brazil through a Special Rio line – conceived and designed with the modern and chic fashion lovers in mind.”
With 12 boutiques located at exclusive locations across the Kingdom, “Lacoste is gaining in reputation and popularity. Hence, we look toward further geographical extension and coverage on the short and the long terms,” Kanan added.


Spain’s Provacuno aims to beef up Saudi market

Updated 14 November 2018
0

Spain’s Provacuno aims to beef up Saudi market

Abdulaziz Alaquil Jeddah: Provacuno, the inter-professional organization of the Spanish beef industry, is currently on a promotional tour across the Kingdom showcasing the benefits of their high-quality and environmentally-friendly beef production. A non-profit organization officially recognized by the Spanish government, Provacuno represents 85 percent of the Spanish beef industry.
Established in 1997, Provacuno comprises national associations representing and protecting the interests of companies involved in the production, industrial, and commercial sectors of the Spanish beef industry. Their annual meat production exceeds 650,000 tons, and they have over 110,000 farms, with industry exports amounting to 175,000 tons annually.
For the past 20 years, they have officially been recognized by the Spanish Ministry of Agriculture, Fisheries and Food, as an agro-food inter-professional organization.
Along with defending the interests of the Spanish beef industry, from production, through processing, and trading, Provacuno aims to support the internationalization process of beef companies into export markets such as Saudi Arabia. Their promotion of responsible beef consumption through research and development programs is done with the goal of enhancing the beef industry’s image through their sustainable and environmentally-friendly production processes that are in strict compliance with the European Production Model, which adheres to the most stringent of standards regarding animal welfare, hygiene control, and environmental protection. While at the same time, they are able to cater to international market demands, such as being 100 percent halal-certified for Saudi markets.
Representatives of Provacuno are currently in the Kingdom promoting their marketing campaign “What a Wonderful European Beef,” which will conclude at the Foodex Saudi 2018 in Jeddah on Thursday. During this campaign trail, they organized a presentation on Spanish beef at the residence of Ambassador of Spain to Saudi Arabia Don Alvaro Iranzo in Riyadh.
The event was attended by over 50 Saudi import and distribution agents, who sampled Provacuno’s beef prepared by Spanish Chef Fernando Del Cerro.
Provacuno considers Saudi Arabia a key target market as it is one of the largest meat-consuming nations in the world reliant on quality meat imports. In 2017, the Kingdom produced 60,000 tons of meat while consuming over 220,000 tons. Recently, Brazil (39 percent) overtook India (26 percent) as the main exporter of beef to the Kingdom.
Along with meeting with industry executives in Riyadh, Provacuno also hosted a cooking workshop at the King Abdul Aziz University (KAU) in Jeddah.