Lacoste unveils new ‘life is a beutiful sport’ collection

Updated 11 June 2014
0

Lacoste unveils new ‘life is a beutiful sport’ collection

An unprecedented event, reminiscent of 1,001 Nights, was held at Mall of Arabia in Jeddah, where the most notorious crocodile in modern history (Lacoste) showcased its new spring and summer 2014 collection for women, men and children.
The Lacoste new season’s refined collection was labeled "Life is a beautiful sport" after the brand’s founder Rene Lacoste, who was a dedicated sportsman and a fervent supporter of sports activities throughout, in addition to being passionate about life, creativity and beauty …
The guests, who comprised VIPs and top media people, enjoyed an eye-catching and impressive fashion show, and savored simultaneously delightful canapes and beverages with an authentic French touch and savoir faire.
Lama Kanan, MENA marketing manager of Lacoste, said: “Our NSSC reflects the lively and bright colors of nature in spring and summer seasons, and pays tribute to the forthcoming football season 2014 in Brazil through a Special Rio line – conceived and designed with the modern and chic fashion lovers in mind.”
With 12 boutiques located at exclusive locations across the Kingdom, “Lacoste is gaining in reputation and popularity. Hence, we look toward further geographical extension and coverage on the short and the long terms,” Kanan added.


Regional authorities offer free training at HVACR Expo

Updated 21 January 2019
0

Regional authorities offer free training at HVACR Expo

The region’s largest dedicated HVACR (heating, ventilation, air conditioning and refrigeration) business event will host specialists from Saudi Standards, Metrology and Quality Organization (SASO), GCC Standardization Organization (GSO) and Saudi Council of Engineers (SCE) among other credible entities.
Set to shed light on the latest efficiency guidelines in the HVACR industry, these authorities will feature a free and certified training agenda at the HVACR Expo Saudi from Jan. 28-30 at the Riyadh International Convention and Exhibition Center (RICEC).
Zayed Mohsen Albagami, deputy director of energy efficiency, SASO, said: “It is important for SASO and for the Kingdom as a whole to support and enhance Saudi Vision 2030 at this time.”
He added: “The role of SASO toward this goal is to help the manufacturer himself adopt a sustainable approach. We implement this through a variety of initiatives, whether it be the issuance of new standards on energy efficiency, raising awareness in the media or finally by holding workshops — as we will do at HVACR Expo Saudi 2019.”
In line with the 2030 initiative, the Saudi government has enacted SASO regulations 2663 and 2874, which improve the efficiency level of all air conditioning equipment. They have also introduced a district cooling framework for new developments exceeding 15,000 tons.
Basem Salameh, conformity specialist at GSO, said: “The GCC Standardization Organization (GSO) aims to harmonize standardization activities among the GCC member states to facilitate both international and intra-trade, and to remove technical barriers for economic operators.”
Along with presentations by SASO, GSO and SCE, the workshop agenda at HVACR Expo Saudi 2019 will include training sessions from industry leaders Carrier, Samsung Electronics, Midea RAC, Al-Salem Johnson Controls, and Shaker Group (LG) to name but a few.
Abdul Rouf Pandith, senior mechanical engineer at KEO International Consultants and speaker at the event, said: “By inviting and bringing together government stakeholders, policy and decision-makers, and leaders from the utility sector across the country, HVACR Expo Saudi can mark a new era in the cooling sector.”
Roni El-Haddad, event director of HVACR Expo 2019, said: “We are extremely honored to welcome SASO, GSO and SCE on board at HVACR Expo Saudi 2019. While the Kingdom is coming together to fulfill the objectives laid out by Saudi Vision 2030, the time is now to bring these authorities on-board and to work with them to ensure that HVACR professionals can achieve the highest standards within their field.”
HVACR Expo Saudi will also bring together more than 85 of the industry’s heavyweights to showcase innovative industry solutions and products at the event. Countries represented will include Turkey, China, the US, France, Italy, the UAE, Singapore, Egypt, Saudi Arabia and more.