Customer satisfaction in auto sector reaches 76%

Updated 16 June 2014
0

Customer satisfaction in auto sector reaches 76%

Consumer satisfaction rate for auto dealers in Saudi Arabia reached 76 percent in the second quarter of 2013, according to a survey conducted by DNA Company, a Saudi firm established 11 years ago.
The company has implemented more than a million surveys and employs nearly 224 associates. It has more than 700 clients in Saudi Arabia, including The Ministry of Labor, Saudi Arabian General Investment Authority (SAGIA), the Islamic Development Bank, Aramco, Saudi Telecom, Alelm Company and the National Commercial Bank (NCB).
 DNA Company has used the same questions adopted by the Ministry of Commerce and Industry in its first survey which was carried out through the Internet, including personal interviews in order to obtain precise data from 14,279 persons participated in the survey.
Mustafa Nagawi, director of DNA, said that his company utilized different mechanisms in order to ensure quality through personal interviews on the Internet using a 100 percent statistical system covering Riyadh, Jeddah, Makkah, Eastern Province, Tabuk, Qassim and Asir. The age of participants ranged between 31 and 41 years.
“About 63 percent of participants were Saudis, 36 percent Arabs and 1 percent Asian nationals, hence the answers obtained were from the showrooms and workshops involving buyers of 2010 to 2014 car models representing 38 trademarks operated by 24 auto dealers in the Kingdom,” said Nagawi.
The survey was carried out by a team of specialized researchers who spent nearly 3,500 work hours, using the international standard adopted by the European Foundation for marketing research ESOMAR.
Faisal Abushousha, chairman of the Auto Dealers Committee at the Council of Saudi Chambers, said put the consumer satisfaction rate for the second quarter of 2013 at 80 percent, covering 24 auto dealers. The names of auto dealers have not been published in line with government instructions to respect them as such surveys are meant for improvement of services by all auto dealers.
Abushousha said the result of the survey conducted by DNA Company is similar to that of Nelson International Survey Company, which showed 78 percent consumer satisfaction. “Both surveys are positive and encouraging for both the auto dealers and consumers,” he said.
He added: “We are looking forward to improving consumer satisfaction continuously as we believe that increasing satisfaction would help us sell more cars are sold and make prompt payment of employee salaries.”
He said auto dealers were receiving a few complaints compared to the large number of cars in the Kingdom. “There are eight million cars on Saudi roads but we are receiving only 24 complaints in a day, that means three complaints for every one million cars, as per the ministry’s circular,” Abushousha said.
 The national committee at CSC represents auto dealers before government organizations and the media. The auto dealers employ more than 100,000 Saudis, he said, adding that the sector makes remarkable contribution to the national economy and supports thousands of small and medium enterprises across the country, including sub-dealers, spare parts shops, auto maintenance and car repairs and services.
 


Amazon workers strike as ‘Prime’ shopping frenzy hits

Updated 16 July 2019
0

Amazon workers strike as ‘Prime’ shopping frenzy hits

  • The protesters waves signs with messages along the lines of “We’re human, not robots”
  • The strike was part of an ongoing effort to pressure the company on issues including job safety, equal opportunity in the workplace, and concrete action on issues including climate change

SAN FRANCISCO: Amazon workers walked out of a main distribution center in Minnesota on Monday, protesting for improved working conditions during the e-commerce titan’s major “Prime” shopping event.
Amazon workers picketed outside the facility, briefly delaying a few trucks and waving signs with messages along the lines of “We’re human, not robots.”
“We know Prime Day is a big day for Amazon, so we hope this strike will help executives understand how serious we are about wanting real change that will uplift the workers in Amazon’s warehouses,” striker Safiyo Mohamed said in a release.
“We create a lot of wealth for Amazon, but they aren’t treating us with the respect and dignity that we deserve.”
Organizers did not disclose the number of strikers, who said employees picketed for about an hour in intense heat before cutting the protest short due to the onset of heavy rain.
The strike was part of an ongoing effort to pressure the company on issues including job safety, equal opportunity in the workplace, and concrete action on issues including climate change, according to community organization Awood Center.
US Democratic presidential contenders Kamila Harris and Bernie Sanders were among those who expressed support for the strikers on Twitter.
“I stand in solidarity with the courageous Amazon workers engaging in a work stoppage against unconscionable working conditions in their warehouses,” Sanders said in a tweet.
“It is not too much to ask that a company owned by the wealthiest person in the world treat its workers with dignity and respect.”
Amazon employees also went on strike at seven locations in Germany, demanding better wages as the US online retail giant launched its two-day global shopping discount extravaganza called Prime Day.
Amazon had said in advance that the strike would not affect deliveries to customers.
Amazon has consistently defended work conditions, contending it is a leader when it comes to paying workers at least $15 hourly and providing benefits.
The company last week announced plans to offer job training to around one-third of its US workforce to help them gain skills to adapt to new technologies.
Amazon has been hustling to offer one-day deliver on a wider array of products as a perk for paying $119 annually to be a member of its “Prime” service, which includes streaming films and television shows.
The work action came on the opening day of a major “Prime” shopping event started in 2015.
Now in 17 countries, the event will span Monday and Tuesday, highlighted by a pre-recorded Taylor Swift video concert and promotions across a range of products and services from the e-commerce leader.
Prime Day sales for Amazon are expected to hit $5 billion this year, up from $3.2 billion in 2018, which at the time represented its biggest ever global shopping event, JP Morgan analyst Doug Anmuth says in a research note.